My City Shop ApS
Private limited companyCVR 39609258København VActive
My City Shop ApS is a private limited company, based in København V, active in other retail sale of new goods in specialised stores, founded in 2018. After a loss in 2024, the company made a profit of DKK 93,305 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 67,192 to a profit of DKK 93,305 (2024 → 2025).
- Equity turned positive again: DKK 23,437 (2024 → 2025).
Employees
- 1 more employees than a year earlier: 4 (07/2026) against 3 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −2 | 19 | 11 | 0 | −69 | 293 | +526.9% |
| Operating profit (EBIT) | −5 | 11 | 11 | 0 | −86 | 141 | +263.7% |
| Profit before tax | −5 | 11 | 11 | 0 | −86 | 129 | +249.6% |
| Net profit | −5 | 11 | 9 | 0 | −67 | 93 | +238.9% |
| Total assets | 8 | 20 | 8 | 8 | 133 | 259 | +95.3% |
| Equity | −22 | −11 | −3 | −3 | −70 | 23 | +133.5% |
| Liabilities | 30 | 31 | 10 | 10 | 203 | 236 | +16.4% |
| Cash and cash equivalents | – | 17 | 8 | 8 | 14 | 159 | +1,068.8% |
| Average number of employees | – | – | – | – | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 9% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 20/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 02/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 11/12/2023 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 04/01/2023 | The company | PDF not statedXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 02/12/2021 | The company | PDF not statedXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 31/12/2020 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
372 companies in the databaseComparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.
Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,873of 69,742 Better than 17% | No. 58,912of 69,964 Better than 16% |
| Same industry and fewer than 20 employees339 companies in the comparison | No. 267of 339 Better than 21% | No. 274of 339 Better than 19% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 29,104of 33,588 Better than 13% | No. 27,910of 33,687 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 55,676of 66,379 Better than 16% | No. 55,201of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other retail sale of new goods in specialised stores- My City Shop ApSDKK 293k
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- My City Shop ApSDKK 93,305
- Zebra A/S−DKK 265.1m
- Hilmer Denmark ApSDKK 2m
- My City Shop ApSDKK 23,437
- Zebra A/S−DKK 295.9m
- Hilmer Denmark ApSDKK 6.1m
- My City Shop ApS4
- Zebra A/S714
- Hilmer Denmark ApS593
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- My Mobile Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Maher Al-Musawi | CEO | 20/05/2018 |
- Founders
- My Mobile Holding ApS
Signing rule: Selskabet tegnes af direktionen.
Address and production units
2 active production unitsIstedgade 42A
1650 København V
| Production unit | Address | Employees | P number |
|---|---|---|---|
| My City Shop ApS | Istedgade 42A, st, 1650 København V | 3 | 1023662872 |
| MY MOBILE BUTIK ApS | Istedgade 43C, 1650 København V | – | 1031321847 |
Purpose
Selskabets formål er at drive handel med souvenir og gaver mm.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other retail sale of new goods in specialised stores (477800)
20242 changesname 1 · address 1
- NameName changed from Caesar City ApS to My City Shop ApS
- AddressMoved to Istedgade 42A, st, 1650 København V
20234 changesaccounts 2 · name 1 · industry 1
- AccountsAnnual report for 2023 published
- NameName changed from Jysktelecom ApS to Caesar City ApS
- IndustryIndustry changed to Forhandlere af gaveartikler og brugskunst (477830)
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20204 changesaccounts 1 · address 1 · name 1 · industry 1
- AccountsAnnual report for 2020 published
- AddressMoved to Istedgade 43C, 1650 København V
- NameName changed from Hanadi Beauty Copenhagen ApS to Jysktelecom ApS
- IndustryIndustry changed to Detailhandel med computere, ydre enheder og software (474100)
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Hanadi Beauty Copenhagen ApS
- ManagementMaher Al-Musawi appointed ceo
- OwnershipMY MOBILE HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- Zebra A/S714 employees
- Copenhagen Souvenir & Gifts ApS79 employees
- Copenhagen Tourist Point ApS65 employees
- Nyhavn Souvenir ApS32 employees
- SkyPAD ApS30 employees
- Handelskompagniet ved Vor Frue Kirke 'notre Dame' ApS28 employees
Largest in the industry
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- Bahne Sørensen A/SDKK 98.8m
- Danske Stenhuggerier A/SDKK 87.3m
- Sinful ApSDKK 73.2m
- Dollarstore ApSDKK 52.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.