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MSL Group ApS

Private limited companyCVR 44254131Aarhus CActive

MSL Group ApS is a private limited company, based in Aarhus C, active in retail sale of information and communication equipment, founded in 2023. Net profit rose 895% from 2025 to 2026, ending at DKK 3.8m. Equity grew to DKK 4.2m in 2026. Gross profit is higher than that of 83% of the companies in the industry in the database.

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Key figures · financial year 2026

Gross profitDKK 6.3m+713.1% vs. 2025
Net profitDKK 3.8m+894.6% vs. 2025
EquityDKK 4.2m+899.5% vs. 2025
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit rose 713% (2025 → 2026), to DKK 6.3m.
  • Net profit rose 895% (2025 → 2026), to DKK 3.8m.
  • Equity rose 899% (2025 → 2026), to DKK 4.2m.

Employees

  • 4 more employees than a year earlier: 7 (07/2026) against 3 (07/2025).

Management and owners, last 24 months

  • New in management: Kristina Tikunova Lauridsen (director, 03/10/2025).
  • New owners registered: MSL Group Holding ApS (21/01/2026).
  • No longer registered as owner: Mathias Sommer Lauridsen (21/01/2026) and Kristina Tikunova Lauridsen (21/01/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2025–2026 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m20252026
EquityNet profit
Financial figures for MSL Group ApS
20252026Change
Revenuenot statednot stated–
Gross profit7786,323+713.1%
Operating profit (EBIT)4954,829+875.4%
Profit before tax4854,815+893.3%
Net profit3783,760+894.6%
Total assets1,5859,761+515.9%
Equity4184,178+899.5%
Liabilities1,1675,583+378.5%
Cash and cash equivalents1,1826,366+438.5%
Average number of employees330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m20252026
Gross profitMedian, the industry (178 companies)

Annual reports

2 financial years
Annual reports for MSL Group ApS
Financial yearPeriodPublishedFigures forDocuments
202602/02/2025 – 01/02/202622/03/2026The companyPDF not statedXBRL
202523/08/2023 – 01/02/202515/06/2025The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

178 companies in the database

Comparison with the other companies in retail sale of information and communication equipment based on the latest financial year.

Gross profitDKK 6.3mNo. 31 of 178
Better than 83% of the companies in the industry
EquityDKK 4.2mNo. 35 of 178
Better than 81% of the companies in the industry
Number of employees7No. 70 of 178
Better than 61% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 205k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 703kDKK 4.9mDKK 34.8mDKK 127.7mHere
Distribution of gross profit for 168 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,003of 69,742
Better than 86%
No. 15,898of 69,964
Better than 77%
Same industry and fewer than 20 employees161 companies in the comparison
No. 16of 161
Better than 91%
No. 20of 161
Better than 88%
Companies that are founded within the last five years16,662 companies in the comparison
No. 1,734of 16,614
Better than 90%
No. 1,485of 16,661
Better than 91%
All companies of type ApS66,508 companies in the comparison
No. 10,729of 66,379
Better than 84%
No. 12,746of 66,505
Better than 81%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of information and communication equipment
Gross profit
  1. MSL Group ApSDKK 6.3m
  2. Proshop a/sDKK 244.7m
  3. CS-Online A/SDKK 62.5m
Net profit
  1. MSL Group ApSDKK 3.8m
  2. Proshop a/sDKK 100m
  3. CS-Online A/SDKK 4m
Equity
  1. MSL Group ApSDKK 4.2m
  2. Proshop a/sDKK 260.6m
  3. CS-Online A/SDKK 60.8m
Employees
  1. MSL Group ApS7
  2. Proshop a/s378
  3. CS-Online A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • MSL Group Holding ApS100%
MSL Group ApS

Management

2 active registrations

Executive management

Executive management at MSL Group ApS
NameRoleAppointed
Mathias Sommer LauridsenDirector23/08/2023
Kristina Tikunova LauridsenDirector03/10/2025
Founders
Mathias Sommer Lauridsen

Signing rule: Selskabet tegnes af to direktører i forening.

Address and production units

1 active production units

Thit Jensens Gade 16
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
MSL Group ApSThit Jensens Gade 16, 7. tv, 8000 Aarhus C61029573685

Purpose

Selskabets formål er at sælge varer online.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20264 changesaccounts 1 · ownership 3
  • Annual report for 2026 published
  • MSL Group Holding ApS registered as owner (100%)
  • Kristina Tikunova Lauridsen is no longer registered as owner
  • Mathias Sommer Lauridsen is no longer registered as owner
20253 changesmanagement 1 · accounts 1 · industry 1
  • Kristina Tikunova Lauridsen appointed director
  • Annual report for 2025 published
  • Industry changed to Retail sale of information and communication equipment (474000)
20243 changesaddress 1 · ownership 1 · industry 1
  • Moved to Thit Jensens Gade 16, 7. tv, 8000 Aarhus C
  • Kristina Tikunova Lauridsen registered as owner (50%)
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
20233 changesfounded 1 · management 1 · ownership 1
  • Registered as MSL Group ApS
  • Mathias Sommer Lauridsen appointed director
  • Mathias Sommer Lauridsen registered as owner (50%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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