MS innovation Holding ApS
Private limited companyCVR 39944073HjørringActive
MS innovation Holding ApS is a private limited company, based in Hjørring, active in non-financial holding companies, founded in 2018. Net profit fell 80% from 2024 to 2025, ending at DKK 154k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit fell 80% (2024 → 2025), to DKK 154k.
- Equity rose 3% (2024 → 2025), to DKK 689k.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −0 | −8 | −4 | −4 | −11 | −19 | −70.2% |
| Operating profit (EBIT) | −0 | −8 | −4 | −4 | −307 | −20 | +93.6% |
| Profit before tax | −0 | −13 | −11 | −12 | 789 | 154 | −80.4% |
| Net profit | −0 | −13 | −11 | −12 | 789 | 154 | −80.4% |
| Total assets | 90 | 430 | 422 | 487 | 836 | 751 | −10.2% |
| Equity | −0 | 27 | 16 | 3 | 670 | 689 | +2.9% |
| Liabilities | 90 | 402 | 406 | 484 | 166 | 61 | −63% |
| Cash and cash equivalents | 0 | 1 | 2 | 1 | 472 | 255 | −46% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 05/02/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
2,138 companies in the databaseComparison with the other companies in non-financial holding companies based on the latest financial year.
Industry median: gross profit −DKK 31,805, net profit DKK 701k, equity DKK 32.1m, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 64,040of 69,742 Better than 8% | No. 38,411of 69,964 Better than 45% |
| Same industry and fewer than 20 employees2,092 companies in the comparison | No. 927of 2,048 Better than 55% | No. 1,888of 2,092 Better than 10% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 31,595of 33,588 Better than 6% | No. 17,930of 33,687 Better than 47% |
| All companies of type ApS66,508 companies in the comparison | No. 61,564of 66,379 Better than 7% | No. 34,279of 66,505 Better than 48% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Non-financial holding companies- MS innovation Holding ApS−DKK 19,381
- Heartland A/SDKK 19.9bn
- Andel A.M.B.A.DKK 5.6bn
- MS innovation Holding ApSDKK 154k
- Heartland A/SDKK 4.9bn
- Andel A.M.B.A.−DKK 2.9bn
- MS innovation Holding ApSDKK 689k
- Heartland A/SDKK 39.2bn
- Andel A.M.B.A.DKK 29.5bn
- MS innovation Holding ApS2
- Heartland A/S34
- Andel A.M.B.A.28
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mads Rubæk Sørensen100%
Subsidiaries are shown only if they are in the database.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Rubæk Sørensen | CEO | 15/10/2018 |
- Founders
- Mads Rubæk Sørensen
Signing rule: Virksomheden tegnes af en direktør alene
Address and production units
1 active production unitsOdbjergvej 21
9800 Hjørring
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MS innovation Holding ApS | Odbjergvej 21, 9800 Hjørring | 2 | 1024045656 |
Purpose
Selskabets formål er at drive virksomhed med investering i aktier og anparter, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20214 changesaccounts 1 · name 1 · address 1 · capital 1
- AccountsAnnual report for 2020 published
- NameName changed from MS innovation IVS to MS innovation Holding ApS
- AddressMoved to Odbjergvej 21, 9800 Hjørring
- CapitalShare capital changed from 1 DKK to 40,000 DKK
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as MS innovation IVS
- ManagementMads Rubæk Sørensen appointed ceo
- OwnershipMads Rubæk Sørensen registered as owner (100%)
Related companies
Same industry in Hjørring
- Ruth Holding ApS9 employees
- Wenbo A/S7 employees
- Sjey A/S7 employees
- GTM Familie Holding ApS4 employees
- Tomfre Holding ApS4 employees
- Schlie Invest ApS4 employees
Same people in management
- Hjørring Vandselskab A/Svia Mads Rubæk Sørensen
- DitFinanshus ApSvia Mads Rubæk Sørensen
- Ecosphere Holding A/Svia Mads Rubæk Sørensen
Largest in the industry
- Heartland A/SDKK 19.9bn
- Andel A.M.B.A.DKK 5.6bn
- Norlys a.m.b.a.DKK 5.3bn
- Lauritzen Fonden Holding ApSDKK 4.1bn
- Per Aarsleff Holding A/SDKK 2.8bn
- C.W. Obel Holding P/SDKK 2.2bn
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.