Morrow International ApS
Private limited companyCVR 42298468GentofteActive
Morrow International ApS is a private limited company, based in Gentofte, active in wholesale of perfume and cosmetics, founded in 2021. Net profit fell 5% from 2024 to 2025, ending at DKK 76,564. Equity grew to DKK 105k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 297% (2024 → 2025), to DKK 331k.
- Net profit fell 5% (2024 → 2025), to DKK 76,564.
- Equity rose 269% (2024 → 2025), to DKK 105k.
Employees
- 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).
Management and owners, last 24 months
- New owners registered: Oriform ApS (11/09/2026).
- No longer registered as owner: M01 Invest ApS (11/09/2026), J. Holm Holding ApS (11/09/2026) and WINK Invest ApS (09/01/2026).
Registrations, last 24 months
- 01/07/2025: Name changed from Maison Nikoui ApS to Morrow International ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 0 | 63 | −15 | 83 | 331 | +296.6% |
| Operating profit (EBIT) | 0 | 63 | −15 | 83 | 133 | +59.6% |
| Profit before tax | 0 | 63 | −17 | 78 | 103 | +31.3% |
| Net profit | 0 | 63 | −17 | 81 | 77 | −5.1% |
| Total assets | 0 | 9 | 4 | 635 | 3,756 | +491.8% |
| Equity | 0 | −35 | −52 | 28 | 105 | +269.1% |
| Liabilities | 0 | 44 | 56 | 606 | 3,651 | +502.2% |
| Cash and cash equivalents | 0 | 9 | 1 | 521 | 1,461 | +180.3% |
| Average number of employees | – | – | – | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 3% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 16/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2020 – 07/04/2021 | 20/07/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,212of 69,742 Better than 18% | No. 54,535of 69,964 Better than 22% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 83of 98 Better than 15% | No. 77of 98 Better than 22% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,847of 33,588 Better than 14% | No. 25,989of 33,687 Better than 23% |
| All companies of type ApS66,508 companies in the comparison | No. 55,040of 66,379 Better than 17% | No. 50,703of 66,505 Better than 24% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Morrow International ApSDKK 331k
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Morrow International ApSDKK 76,564
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Morrow International ApSDKK 105k
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Morrow International ApS3
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Oriform ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Marshoud Freih Tolstrup Dababneh | CEO | 08/04/2021 |
- Founders
- Laura Balling Guldbrandsen, Ambjørner Holding ApS, M01 Invest ApS, Impression PR ApS, Oscar Rütt Holding ApS, Honey Studio ApS
Signing rule: Virksomheden tegnes af en direktør.
Address and production units
1 active production unitsByledet 27
2820 Gentofte
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Morrow International ApS | Byledet 27, 2820 Gentofte | 3 | 1027014743 |
Purpose
Selskabets formål er at drive handelsvirksomhed, samt at yde konsulentassistance og rådgivning og hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
39 registered events20265 changesownership 4 · accounts 1
- OwnershipORIFORM ApS registered as owner (100%)
- OwnershipJ. Holm Holding ApS is no longer registered as owner
- OwnershipM01 INVEST ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
- OwnershipWINK Invest ApS is no longer registered as owner
20252 changesaccounts 1 · name 1
- AccountsAnnual report for 2024 published
- NameName changed from Maison Nikoui ApS to Morrow International ApS
20245 changesaccounts 1 · ownership 2 · name 1 · industry 1
- AccountsAnnual report for 2023 published
- OwnershipWINK Invest ApS registered as owner (33.33%)
- OwnershipJ. Holm Holding ApS registered as owner (50%)
- NameName changed from Hej Blomst ApS to Maison Nikoui ApS
- IndustryIndustry changed to Wholesale of perfume and cosmetics (464500)
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20227 changesaddress 1 · ownership 5 · accounts 1
- AddressMoved to Byledet 27, 2820 Gentofte
- OwnershipM01 INVEST ApS registered as owner (50%)
- OwnershipAMBJØRNER HOLDING ApS is no longer registered as owner
- OwnershipLaura Balling Guldbrandsen is no longer registered as owner
- OwnershipOscar Rütt Holding ApS is no longer registered as owner
- OwnershipM01 INVEST ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
202119 changesownership 16 · address 1 · founded 1 · management 1
- OwnershipAMBJØRNER HOLDING ApS registered as owner (33.33%)
- OwnershipLaura Balling Guldbrandsen registered as owner (10%)
- OwnershipM01 INVEST ApS registered as owner (33.33%)
- OwnershipOscar Rütt Holding ApS registered as owner (20%)
- OwnershipHoney Studio ApS is no longer registered as owner
- OwnershipIMPRESSION PR ApS is no longer registered as owner
- OwnershipM01 INVEST ApS is no longer registered as owner
- OwnershipAMBJØRNER HOLDING ApS is no longer registered as owner
- OwnershipOscar Rütt Holding ApS is no longer registered as owner
- OwnershipLaura Balling Guldbrandsen is no longer registered as owner
- AddressMoved to Kronprinsensgade 4, 3, 1114 København K
- FoundedRegistered as Hej Blomst ApS
- ManagementMarshoud Freih Tolstrup Dababneh appointed ceo
- OwnershipM01 INVEST ApS registered as owner (25%)
- OwnershipAMBJØRNER HOLDING ApS registered as owner (25%)
- OwnershipOscar Rütt Holding ApS registered as owner (15%)
- OwnershipHoney Studio ApS registered as owner (10%)
- OwnershipIMPRESSION PR ApS registered as owner (10%)
- OwnershipLaura Balling Guldbrandsen registered as owner (5%)
Related companies
Same people in management
- Rodeo ApSvia Marshoud Freih Tolstrup Dababneh
- Flowers ApSvia Laura Balling Guldbrandsen
- Food Partners World ApSvia Marshoud Freih Tolstrup Dababneh
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.