Morrow International ApS

Private limited companyCVR 42298468GentofteActive

Morrow International ApS is a private limited company, based in Gentofte, active in wholesale of perfume and cosmetics, founded in 2021. Net profit fell 5% from 2024 to 2025, ending at DKK 76,564. Equity grew to DKK 105k in 2025.

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Key figures · financial year 2025

Gross profitDKK 331k+296.6% vs. 2024
Net profitDKK 76,564−5.1% vs. 2024
EquityDKK 105k+269.1% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 297% (2024 → 2025), to DKK 331k.
  • Net profit fell 5% (2024 → 2025), to DKK 76,564.
  • Equity rose 269% (2024 → 2025), to DKK 105k.

Employees

  • 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).

Management and owners, last 24 months

  • New owners registered: Oriform ApS (11/09/2026).
  • No longer registered as owner: M01 Invest ApS (11/09/2026), J. Holm Holding ApS (11/09/2026) and WINK Invest ApS (09/01/2026).

Registrations, last 24 months

  • 01/07/2025: Name changed from Maison Nikoui ApS to Morrow International ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 60,000−DKK 40,000−DKK 20,000DKK 0DKK 20,000DKK 40,000DKK 60,000DKK 80,000DKK 100k20212022202320242025
EquityNet profit
Financial figures for Morrow International ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit063−1583331+296.6%
Operating profit (EBIT)063−1583133+59.6%
Profit before tax063−1778103+31.3%
Net profit063−178177−5.1%
Total assets0946353,756+491.8%
Equity0−35−5228105+269.1%
Liabilities044566063,651+502.2%
Cash and cash equivalents0915211,461+180.3%
Average number of employees–––110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m20212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Low equity ratio

    Equity makes up 3% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Morrow International ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2020 – 07/04/202120/07/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123401/2502/2503/2505/2506/2507/2508/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 331kNo. 111 of 126
Better than 12% of the companies in the industry
EquityDKK 105kNo. 104 of 126
Better than 18% of the companies in the industry
Number of employees3No. 112 of 126
Better than 11% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 57,212of 69,742
Better than 18%
No. 54,535of 69,964
Better than 22%
Same industry and fewer than 20 employees98 companies in the comparison
No. 83of 98
Better than 15%
No. 77of 98
Better than 22%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 28,847of 33,588
Better than 14%
No. 25,989of 33,687
Better than 23%
All companies of type ApS66,508 companies in the comparison
No. 55,040of 66,379
Better than 17%
No. 50,703of 66,505
Better than 24%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Morrow International ApSDKK 331k
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Morrow International ApSDKK 76,564
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Morrow International ApSDKK 105k
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Morrow International ApS3
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Oriform ApS100%
Morrow International ApS

Management

1 active registrations

Executive management

Executive management at Morrow International ApS
NameRoleAppointed
Marshoud Freih Tolstrup DababnehCEO08/04/2021
Founders
Laura Balling Guldbrandsen, Ambjørner Holding ApS, M01 Invest ApS, Impression PR ApS, Oscar Rütt Holding ApS, Honey Studio ApS

Signing rule: Virksomheden tegnes af en direktør.

Address and production units

1 active production units

Byledet 27
2820 Gentofte

Gentofte Municipality · Postcode 2820

Production units
Production unitAddressEmployeesP number
Morrow International ApSByledet 27, 2820 Gentofte31027014743

Purpose

Selskabets formål er at drive handelsvirksomhed, samt at yde konsulentassistance og rådgivning og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

39 registered events
20265 changesownership 4 · accounts 1
  • ORIFORM ApS registered as owner (100%)
  • J. Holm Holding ApS is no longer registered as owner
  • M01 INVEST ApS is no longer registered as owner
  • Annual report for 2025 published
  • WINK Invest ApS is no longer registered as owner
20252 changesaccounts 1 · name 1
  • Annual report for 2024 published
  • Name changed from Maison Nikoui ApS to Morrow International ApS
20245 changesaccounts 1 · ownership 2 · name 1 · industry 1
  • Annual report for 2023 published
  • WINK Invest ApS registered as owner (33.33%)
  • J. Holm Holding ApS registered as owner (50%)
  • Name changed from Hej Blomst ApS to Maison Nikoui ApS
  • Industry changed to Wholesale of perfume and cosmetics (464500)
20231 changeaccounts 1
  • Annual report for 2022 published
20227 changesaddress 1 · ownership 5 · accounts 1
  • Moved to Byledet 27, 2820 Gentofte
  • M01 INVEST ApS registered as owner (50%)
  • AMBJØRNER HOLDING ApS is no longer registered as owner
  • Laura Balling Guldbrandsen is no longer registered as owner
  • Oscar Rütt Holding ApS is no longer registered as owner
  • M01 INVEST ApS is no longer registered as owner
  • Annual report for 2021 published
202119 changesownership 16 · address 1 · founded 1 · management 1
  • AMBJØRNER HOLDING ApS registered as owner (33.33%)
  • Laura Balling Guldbrandsen registered as owner (10%)
  • M01 INVEST ApS registered as owner (33.33%)
  • Oscar Rütt Holding ApS registered as owner (20%)
  • Honey Studio ApS is no longer registered as owner
  • IMPRESSION PR ApS is no longer registered as owner
  • M01 INVEST ApS is no longer registered as owner
  • AMBJØRNER HOLDING ApS is no longer registered as owner
  • Oscar Rütt Holding ApS is no longer registered as owner
  • Laura Balling Guldbrandsen is no longer registered as owner
  • Moved to Kronprinsensgade 4, 3, 1114 København K
  • Registered as Hej Blomst ApS
  • Marshoud Freih Tolstrup Dababneh appointed ceo
  • M01 INVEST ApS registered as owner (25%)
  • AMBJØRNER HOLDING ApS registered as owner (25%)
  • Oscar Rütt Holding ApS registered as owner (15%)
  • Honey Studio ApS registered as owner (10%)
  • IMPRESSION PR ApS registered as owner (10%)
  • Laura Balling Guldbrandsen registered as owner (5%)

Related companies

Same industry in Gentofte

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction