Moove Advertising ApS
Private limited companyCVR 41749474TjæreborgActive
Moove Advertising ApS is a private limited company, based in Tjæreborg, active in planning and design of advertising campaigns, founded in 2020. Equity was negative at the end of 2025 (−DKK 1.5m). The company made a loss in both 2024 and 2025, most recently DKK 690k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 16% (2024 → 2025), to DKK 2m.
- The loss got smaller: from DKK 771k to DKK 690k (2024 → 2025).
Employees
- 5 fewer employees than a year earlier: 3 (07/2026) against 8 (07/2025).
Registrations, last 24 months
- 01/09/2026: Moved to Østerbyvej 23, 6731 Tjæreborg
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,728 | 1,561 | 2,303 | 1,738 | 2,013 | +15.8% |
| Operating profit (EBIT) | −26 | −64 | 48 | −942 | −859 | +8.7% |
| Profit before tax | −33 | −73 | 41 | −978 | −875 | +10.5% |
| Net profit | −27 | −59 | 28 | −771 | −690 | +10.5% |
| Total assets | 1,533 | 1,223 | 1,815 | 1,682 | 1,683 | +0.1% |
| Equity | 13 | −47 | −18 | −789 | −1,479 | −87.4% |
| Liabilities | 1,520 | 1,270 | 1,833 | 2,471 | 3,163 | +28% |
| Cash and cash equivalents | 883 | 472 | 410 | 170 | 158 | −6.9% |
| Average number of employees | 5 | 5 | 5 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.5m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 17/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 19/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 12/07/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 31/12/2021 | 09/07/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 30,856of 69,742 Better than 56% | No. 67,813of 69,964 Better than 3% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 284of 633 Better than 55% | No. 626of 634 Better than 1% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 16,884of 33,588 Better than 50% | No. 32,245of 33,687 Better than 4% |
| All companies of type ApS66,508 companies in the comparison | No. 29,926of 66,379 Better than 55% | No. 64,336of 66,505 Better than 3% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Moove Advertising ApSDKK 2m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Moove Advertising ApS−DKK 690k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Moove Advertising ApS−DKK 1.5m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Moove Advertising ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jesper L. Kristensen Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Lindegaard Kristensen | CEO | 01/10/2020 |
- Founders
- Jesper L. Kristensen Holding ApS, JWI Marketing ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Willendrup | Director | 01/10/2020 | 31/05/2022 |
Signing rule: Virksomheden tegnes af direktøren.
Address and production units
1 active production unitsØsterbyvej 23
6731 Tjæreborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Moove Advertising ApS | Østerbyvej 23, 6731 Tjæreborg | 3 | 1026350731 |
Purpose
Virksomhedens formål er at drive reklamevirksomhed og hermed forbundne aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Østerbyvej 23, 6731 Tjæreborg
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20225 changesaccounts 1 · management 1 · ownership 3
- AccountsAnnual report for 2021 published
- ManagementJan Willendrup stepped down as director
- OwnershipJESPER L. KRISTENSEN HOLDING ApS registered as owner (100%)
- OwnershipJWI Marketing ApS is no longer registered as owner
- OwnershipJESPER L. KRISTENSEN HOLDING ApS is no longer registered as owner
20205 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Moove Advertising ApS
- ManagementJan Willendrup appointed director
- ManagementJesper Lindegaard Kristensen appointed ceo
- OwnershipJESPER L. KRISTENSEN HOLDING ApS registered as owner (50%)
- OwnershipJWI Marketing ApS registered as owner (33.33%)
Related companies
Same industry in Esbjerg
- OkayScale ApS3 employees
- Stackboost ApS3 employees
- Instans Marketing ApS3 employees
- Hundebøl Hamann ApS2 employees
- Misena ApS2 employees
Same people in management
- Tiset Savværk A/Svia Jesper Lindegaard Kristensen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.