Mood. Agency ApS
Private limited companyCVR 43621238København SActive
Mood. Agency ApS is a private limited company, based in København S, active in other business support service activities n.e.c., founded in 2022. Equity was negative at the end of 2025 (−DKK 162k). The company made a loss in both 2024 and 2025, most recently DKK 94,997. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 36% (2024 → 2025), to DKK 839k.
- The loss got smaller: from DKK 142k to DKK 94,997 (2024 → 2025).
Management and owners, last 24 months
- New owners registered: Sunddahl Invest ApS (19/11/2025).
Registrations, last 24 months
- 22/01/2025: Name changed from Magic Star ApS to Mood. Agency ApS
- 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 460 | 619 | 839 | +35.6% |
| Operating profit (EBIT) | 51 | −177 | −100 | +43.9% |
| Profit before tax | 48 | −181 | −106 | +41.7% |
| Net profit | 35 | −142 | −95 | +33.1% |
| Total assets | 266 | 222 | 616 | +177.4% |
| Equity | 75 | −67 | −162 | −142.2% |
| Liabilities | 191 | 289 | 778 | +169.3% |
| Cash and cash equivalents | 229 | 34 | 252 | +644.4% |
| Average number of employees | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 162k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/07/2025 | The company | PDFXBRL |
| 2023 | 01/11/2022 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
224 companies in the databaseComparison with the other companies in other business support service activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 47,782of 69,742 Better than 31% | No. 63,169of 69,964 Better than 10% |
| Same industry and fewer than 20 employees198 companies in the comparison | No. 121of 198 Better than 39% | No. 173of 198 Better than 13% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 10,013of 16,614 Better than 40% | No. 14,366of 16,661 Better than 14% |
| All companies of type ApS66,508 companies in the comparison | No. 45,991of 66,379 Better than 31% | No. 59,541of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other business support service activities n.e.c.- Mood. Agency ApSDKK 839k
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- Mood. Agency ApS−DKK 94,997
- GoGift.com A/SDKK 2.7m
- Idoc A/SDKK 16.3m
- Mood. Agency ApS−DKK 162k
- GoGift.com A/SDKK 396.6m
- Idoc A/SDKK 20.1m
- Mood. Agency ApS2
- GoGift.com A/S104
- Idoc A/S81
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Simon J. Kristensen Holding ApS66.67%
- Sunddahl Invest ApS25%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Simon Johnny Kristensen | Director | 01/11/2022 |
- Auditor
- BJ Regnskab, Registreret revisor
- Founders
- Simon J. Kristensen Holding ApS
Signing rule: Virksomheden tegnes af en direktør
Address and production units
1 active production unitsNjalsgade 76
2300 København S
København Municipality · Postcode 2300
Other companies at the address (8)
- SecTeer ApSOther information technology and computer service activities
- FlatPonies ApSPublishing of computer games
- Northplay ApSComputer programming activities
- eToro Denmark ApSComputer programming activities
- Hi Rasmus ApSComputer programming activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Mood. Agency ApS | Njalsgade 76, 4, 2300 København S | 1 | 1028718760 |
Purpose
Virksomhedens formål er at booke underholdning og lave projekter, til og af arrangementer samt enhver aktivitet, der efter direktionens skøn står i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesownership 1 · accounts 1 · name 1 · industry 1
- OwnershipSunddahl Invest ApS registered as owner (25%)
- AccountsAnnual report for 2024 published
- NameName changed from Magic Star ApS to Mood. Agency ApS
- IndustryIndustry changed to Other business support service activities n.e.c. (829900)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Njalsgade 76, 4, 2300 København S
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Magic Star ApS
- ManagementSimon Johnny Kristensen appointed director
- OwnershipSimon J. Kristensen Holding ApS registered as owner (66.67%)
Related companies
Same industry in København
- GoGift.com A/S104 employees
- Flytbar ApS83 employees
- Food Studio ApS67 employees
- Loyalty Key A/S42 employees
- On Air Game Shows Denmark ApS28 employees
- Event Piloterne ApS25 employees
Largest in the industry
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- EventForce Retail Salgsklar butik ApSDKK 53.1m
- Nmp - Network Of Music Partners A/SDKK 36m
- EventForce Retail Leverandørsupport ApSDKK 23.4m
- Moveon Partners A/SDKK 23.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.