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Mir A/S

Public limited companyCVR 20141433Viby JActive

Mir A/S is a public limited company, based in Viby J, active in retail sale of watches and jewellery, founded in 1997. The company went from a profit in 2024 to a loss of DKK 246k in 2025. Equity fell to DKK 344k in 2025. 4 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 897k−24.8% vs. 2024
Net profit−DKK 246k−2,571.1% vs. 2024
EquityDKK 344k−41.7% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 25% (2024 → 2025), to DKK 897k.
  • Net profit went from a profit of DKK 9,952 to a loss of DKK 246k (2024 → 2025).
  • Equity fell 42% (2024 → 2025), to DKK 344k.

Management and owners, last 24 months

  • New in management: Hanne Bonde Nielsen (board member, 10/12/2025) and Jan Nansen Scherfig (chair of the board, 10/12/2025).
  • Stepped down: Niels Ingvardt Johansen (chair of the board, 10/12/2025) and Hanne Juul Johansen (board member, 10/12/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Mir A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2381,2578517481,193897−24.8%
Operating profit (EBIT)––−253−28394−221−335.8%
Profit before tax152182−273−34413−315−2,535.7%
Net profit118142−215−26910−246−2,571.1%
Total assets2,2022,5312,3402,4322,5012,371−5.2%
Equity9221,064850580590344−41.7%
Liabilities1,2801,4661,4901,8511,9112,027+6.1%
Cash and cash equivalents28536412693340+22.9%
Average number of employees4433330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 42% from 2024 to 2025 (DKK 590k to DKK 344k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Mir A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202514/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202419/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202320/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202216/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202129/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202014/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 897kNo. 175 of 242
Better than 28% of the companies in the industry
EquityDKK 344kNo. 187 of 242
Better than 23% of the companies in the industry
Number of employees5No. 119 of 242
Better than 51% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 46,679of 69,742
Better than 33%
No. 45,997of 69,964
Better than 34%
Same industry and fewer than 20 employees220 companies in the comparison
No. 153of 220
Better than 31%
No. 166of 220
Better than 25%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 19,361of 24,791
Better than 22%
No. 21,385of 24,909
Better than 14%
All companies of type A/S18,025 companies in the comparison
No. 15,753of 17,786
Better than 11%
No. 16,874of 18,024
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Mir A/SDKK 897k
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Mir A/S−DKK 246k
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Mir A/SDKK 344k
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Mir A/S5
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Fedora ApS100%
Mir A/S

Management

4 active registrations

Executive management

Executive management at Mir A/S
NameRoleAppointed
Søren Juul JohansenDirector22/12/2014

Board of directors

Board of directors at Mir A/S
NameRoleAppointed
Søren Juul JohansenBoard member20/06/1997
Hanne Bonde NielsenBoard member10/12/2025
Jan Nansen ScherfigChair of the board10/12/2025
Founders
Niels Ingvardt Johansen
Former management (8)
Former management at Mir A/S
NameRoleAppointedResigned
Niels Ingvardt JohansenChair of the board20/06/199710/12/2025
Martin Juul JohansenBoard member20/06/199731/05/2007
Martin Juul JohansenCEO01/07/200531/05/2007
Karina Wåhlstrand JohansenBoard member01/07/200531/05/2007
Michael Robert WissingBoard member01/06/200722/12/2014
Britt Juul WissingBoard member01/06/200722/12/2014
Britt Juul WissingCEO01/06/200722/12/2014
Hanne Juul JohansenBoard member22/12/201410/12/2025

Signing rule: Selskabet tegnes af en direktør og/eller af den samlede bestyrelse.

Address and production units

1 active production units

Viby Ringvej 10
8260 Viby J

Aarhus Municipality · Postcode 8260

Other companies at the address (4)

Production units
Production unitAddressEmployeesP number
MIR A/SViby Ringvej 10, 8260 Viby J51002140907

Purpose

Selskabets formål er handel og produktion primært indenfor guld- og sølvsmedområdet, samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20256 changesaccounts 1 · management 4 · industry 1
  • Annual report for 2025 published
  • Jan Nansen Scherfig appointed chair of the board
  • Hanne Bonde Nielsen appointed board member
  • Hanne Juul Johansen stepped down as board member
  • Niels Ingvardt Johansen stepped down as chair of the board
  • Industry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20145 changesmanagement 5
  • Hanne Juul Johansen appointed board member
  • Søren Juul Johansen appointed director
  • Britt Juul Wissing stepped down as ceo
  • Michael Robert Wissing stepped down as board member
  • Britt Juul Wissing stepped down as board member
20132 changesownership 1 · industry 1
  • FEDORA ApS registered as owner (100%)
  • Industry changed to Retail sale of watches and jewellery (477700)
20081 changeindustry 1
  • Industry changed to Manufacture of jewellery and related articles (321200)
20077 changesaddress 1 · management 6
  • Moved to Viby Ringvej 10, 8260 Viby J
  • Britt Juul Wissing appointed ceo
  • Michael Robert Wissing appointed board member
  • Britt Juul Wissing appointed board member
  • Karina Wåhlstrand Johansen stepped down as board member
  • Martin Juul Johansen stepped down as ceo
  • Martin Juul Johansen stepped down as board member
20054 changesaddress 1 · capital 1 · management 2
  • Moved to Holmevej 102, 8270 Højbjerg
  • Share capital changed from 510,000 DKK to 1,020,000 DKK
  • Karina Wåhlstrand Johansen appointed board member
  • Martin Juul Johansen appointed ceo
19976 changesaddress 1 · capital 1 · founded 1 · management 3
  • Moved to Orionsvej 16, 8270 Højbjerg
  • Share capital changed from 500,000 DKK to 510,000 DKK
  • Registered as MIR A/S
  • Niels Ingvardt Johansen appointed chair of the board
  • Søren Juul Johansen appointed board member
  • Martin Juul Johansen appointed board member

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction