Minizoo WWW ApS
Private limited companyCVR 41286296Kirke HyllingeActive
Minizoo WWW ApS is a private limited company, based in Kirke Hyllinge, active in retail sale of pets and pet supplies, founded in 2020. Equity was negative at the end of 2026 (−DKK 2.6m). The company made a loss in both 2025 and 2026, most recently DKK 4.5m. Operations are spread over 4 production units in 4 towns.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 326% (2025 → 2026), to −DKK 3.4m.
- The loss grew: from DKK 319k to DKK 4.5m (2025 → 2026).
- Equity turned negative: −DKK 2.6m (2025 → 2026).
Management and owners, last 24 months
- New in management: Morten Pelby (director, 17/12/2024) and Martin Pelby (director, 17/12/2024).
- Stepped down: Morten Pelby (director, 12/12/2024) and Martin Pelby (director, 12/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
- 17/12/2024: Status changed to active
- 12/12/2024: Status changed to bankrupt
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 5,689 | 7,418 | not stated | not stated | not stated | not stated | – |
| Gross profit | 352 | 3,152 | 3,341 | 3,006 | 1,514 | −3,422 | −326% |
| Operating profit (EBIT) | 145 | 876 | 883 | 844 | −289 | −4,490 | −1,451.9% |
| Profit before tax | 144 | 874 | 881 | 845 | −290 | −4,490 | −1,450.7% |
| Net profit | 112 | 682 | 689 | 715 | −319 | −4,490 | −1,308.2% |
| Total assets | 949 | 3,190 | 5,150 | 5,009 | 4,814 | 573 | −88.1% |
| Equity | 152 | 834 | 1,523 | 2,238 | 1,919 | −2,572 | −234% |
| Liabilities | 797 | 2,355 | 3,627 | 2,772 | 2,895 | 3,144 | +8.6% |
| Cash and cash equivalents | 368 | 152 | 82 | 167 | 3 | 18 | +414.5% |
| Average number of employees | – | – | – | 7 | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresNegative equity
Equity was −DKK 2.6m at the end of 2026.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2025–2026.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/04/2025 – 31/03/2026 | 22/08/2026 | The company | PDF not statedXBRL |
| 2025 | 01/04/2024 – 31/03/2025 | 03/09/2025 | The company | PDF not statedXBRL |
| 2024 | 01/04/2023 – 31/03/2024 | 27/09/2024 | The company | PDF not statedXBRL |
| 2023 | 01/04/2022 – 31/03/2023 | 05/09/2023 | The company | PDF not statedXBRL |
| 2022 | 01/04/2021 – 31/03/2022 | 11/08/2022 | The company | PDF not statedXBRL |
| 2021 | 01/04/2020 – 31/03/2021 | 17/08/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 69,415of 69,742 Better than 0% | No. 68,555of 69,964 Better than 2% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 76of 76 Better than 0% | No. 74of 77 Better than 4% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 33,385of 33,588 Better than 1% | No. 32,688of 33,687 Better than 3% |
| All companies of type ApS66,508 companies in the comparison | No. 66,100of 66,379 Better than 0% | No. 65,094of 66,505 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- Minizoo WWW ApS−DKK 3.4m
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Minizoo WWW ApS−DKK 4.5m
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- Minizoo WWW ApS−DKK 2.6m
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- Minizoo WWW ApS5
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Pelby | Director | 17/12/2024 |
| Martin Pelby | Director | 17/12/2024 |
- Founders
- Morten Pelby, Martin Pelby
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Morten Pelby | Director | 01/04/2020 | 12/12/2024 |
| Martin Pelby | Director | 01/04/2020 | 12/12/2024 |
Signing rule: Selskabet tegnes af direktionen i forening.
Address and production units
4 active production unitsGudrun Børresensvej 9
4070 Kirke Hyllinge
Lejre Municipality · Postcode 4070
Other companies at the address (2)
- Minizoo Vanløse ApSRetail sale of pets and pet supplies
- Minizoo Valby ApSRetail sale of pets and pet supplies
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Huntershop | Njalsgade 24, 2300 København S | 4 | 1026455401 |
| Minizoo WWW ApS | Gudrun Børresensvej 9, Ejby, 4070 Kirke Hyllinge | 2 | 1025728013 |
| Minizoo www Aps | Tårnby Torv 7, st, 2770 Kastrup | 1 | 1026445899 |
| MinizooWWW ApS | A.P. Møllers Allé 37, 2791 Dragør | – | 1027757312 |
Purpose
Selskabets formål er investering, finansiering, leasing, handel og dermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
20247 changesstatus 2 · management 4 · accounts 1
- StatusStatus changed to active
- ManagementMorten Pelby appointed director
- ManagementMartin Pelby appointed director
- StatusStatus changed to bankrupt
- ManagementMorten Pelby stepped down as director
- ManagementMartin Pelby stepped down as director
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20205 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Minizoo WWW ApS
- ManagementMorten Pelby appointed director
- ManagementMartin Pelby appointed director
- OwnershipMorten Pelby registered as owner (50%)
- OwnershipMartin Pelby registered as owner (50%)
Related companies
Same industry in Lejre
- Dyr I Centrum ApS24 employees
- Minizoo Vanløse ApS7 employees
- Minizoo Valby ApS6 employees
Same people in management
- Minizoo Vanløse ApSvia Martin Pelby
- Minizoo Valby ApSvia Martin Pelby
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- All About Dogs ApSDKK 4.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.