CVRdatabase
Menu

Message A/S

Public limited companyCVR 10089859HjørringActive

Message A/S is a public limited company, based in Hjørring, active in wholesale of clothing, founded in 2002. The company made a loss in both 2024 and 2025, most recently DKK 12.5m. Operations are spread over 22 production units in 19 towns. With 187 employees, the company is about 37 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 62.5m−8.3% vs. 2024
Net profit−DKK 12.5m−165.7% vs. 2024
EquityDKK 12.7m−50.4% vs. 2024
Employees187latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 62.5m.
  • The loss grew: from DKK 4.7m to DKK 12.5m (2024 → 2025).
  • Equity fell 50% (2024 → 2025), to DKK 12.7m.

Employees

  • 41 fewer employees than a year earlier: 187 (08/2026) against 228 (08/2025).

Management and owners, last 24 months

  • New in management: Bent Alsø (board member, 17/12/2024), Susan Alsø (chair of the board, 17/12/2024) and Thomas Heine Juul Nielsen (ceo, 18/02/2025).
  • Stepped down: Jesper Ibæk Roe (board member, 17/12/2024), Bent Alsø (chair of the board, 16/12/2024) and Thomas Heine Juul Nielsen (ceo, 17/11/2025).
  • New owners registered: Agni Holding A/S (29/01/2025) and Bent Alsø A/S (29/01/2025).
  • No longer registered as owner: Mh55 ApS (29/01/2025).

Registrations, last 24 months

  • 29/01/2025: Merger registered in CVR

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Message A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit70,86190,72477,28863,69068,16362,527−8.3%
Operating profit (EBIT)3,50025,6943,714−10,201−4,364−14,106−223.2%
Profit before tax2,91025,0462,971−11,470−5,854−15,890−171.4%
Net profit2,00020,4842,287−8,944−4,717−12,532−165.7%
Total assets94,569108,86395,38282,75285,39778,816−7.7%
Equity45,12361,79442,62829,99425,63212,704−50.4%
Liabilities48,63246,57251,79352,75859,76566,112+10.6%
Cash and cash equivalents12,83812,7481,9109871,748895−48.8%
Average number of employees148138152155151154+2%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 50% from 2024 to 2025 (DKK 25.6m to DKK 12.7m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Message A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/07/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The groupPDFXBRL
202301/01/2023 – 31/12/202330/06/2024The groupPDFXBRL
202201/01/2022 – 31/12/202220/04/2023The groupPDFXBRL
202101/01/2021 – 31/12/202120/04/2022The groupPDFXBRL
202001/01/2020 – 31/12/202019/04/2021The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 62.5mNo. 28 of 356
Better than 92% of the companies in the industry
EquityDKK 12.7mNo. 98 of 356
Better than 73% of the companies in the industry
Number of employees187No. 10 of 356
Better than 97% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,341of 4,412
Better than 70%
No. 2,662of 4,466
Better than 40%
Same industry and 50–199 employees32 companies in the comparison
No. 21of 32
Better than 35%
No. 30of 32
Better than 6%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,143of 24,791
Better than 95%
No. 5,793of 24,909
Better than 77%
All companies of type A/S18,025 companies in the comparison
No. 2,379of 17,786
Better than 87%
No. 7,814of 18,024
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Message A/SDKK 62.5m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Message A/S−DKK 12.5m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Message A/SDKK 12.7m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Message A/S187
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Agni Holding A/S33.33%
  • Bent Alsø A/S33.33%
Message A/S

Management

4 active registrations

Executive management

Executive management at Message A/S
NameRoleAppointed
Carsten Wøhlk LauritsenDirector10/02/2003

Board of directors

Board of directors at Message A/S
NameRoleAppointed
Carsten Wøhlk LauritsenBoard member10/02/2003
Bent AlsøBoard member17/12/2024
Susan AlsøChair of the board17/12/2024
Founders
Preben Bang Henriksen. Aalborg ApS
Former management (19)
Former management at Message A/S
NameRoleAppointedResigned
Preben Bang HenriksenBoard member01/07/200206/11/2002
Preben Bang HenriksenDirector01/07/200206/11/2002
Stephan MuurholmChair of the board01/07/200206/11/2002
Lone Mai HenriksenBoard member01/07/200206/11/2002
Jeannette Kastberg LauritsenBoard member06/11/200210/02/2003
Morten LindBoard member06/11/200210/02/2003
Morten LindDirector06/11/200210/02/2003
Susan BjerreskovBoard member06/11/200210/02/2003
Bent AlsøChair of the board10/02/200316/03/2015
Holger MadsenBoard member10/02/200330/05/2005
Mette Christian JacobsenBoard member30/05/200501/11/2005
Janet AlsøBoard member01/11/200531/05/2011
Theocharis TheocharidisBoard member31/05/201117/03/2015
Søren BachChair of the board17/03/201517/06/2024
Bent AlsøBoard member17/03/201510/03/2017
Jesper Ibæk RoeBoard member10/03/201717/12/2024
Poul ThyregodBoard member28/06/201715/12/2023
Bent AlsøChair of the board17/06/202416/12/2024
Thomas Heine Juul NielsenCEO18/02/202517/11/2025

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør og et medlem af bestyrelsen, der ikke er direktør i selskabet.

Address and production units

22 active production units

A F Heidemanns Vej 19
9800 Hjørring

Hjørring Municipality · Postcode 9800

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
MESSAGE A/SA F Heidemanns Vej 19, 9800 Hjørring381000936214
Message A/SStudiestræde 19, 1, 1455 København K171028740332
MessageVimmelskaftet 32, st. th, 1161 København K151015494286
Message A/SKøbmagergade 45, st. th, 1150 København K121020263233
MESSAGE A/SSøndergade 9B, 8000 Aarhus C111005258250
MessageKøbenhavnsvej 29, 4000 Roskilde111016480610
MESSAGE A/SKongensgade 16, 5000 Odense C91015205195
MESSAGE A/SM.P. Bruuns Gade 25, 8000 Aarhus C81012963773
MessageMerkurvej 1, 7400 Herning81015948252
Message A/SRødovre Centrum 1M, st. 20, 2610 Rødovre81023432915
MESSAGE A/S Lyngby StorcenterKlampenborgvej 232, 2800 Kongens Lyngby71014068305
Message FisketorvetKalvebod Brygge 59, 1560 København V71016298847
Message RosengårdcentretØrbækvej 75, 5220 Odense SØ71016940239
MESSAGE A/SSkovvangen 42, 6000 Kolding61015205217
MESSAGE A/SArne Jacobsens Allé 2, 2300 København S61012963803

Showing 15 of 22 units (sorted by employees).

Purpose

Selskabets formål er handel og investering og dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

64 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20257 changesmanagement 2 · accounts 1 · ownership 3 · merger 1
  • Thomas Heine Juul Nielsen stepped down as ceo
  • Annual report for 2024 published
  • Thomas Heine Juul Nielsen appointed ceo
  • AGNI HOLDING A/S registered as owner (33.33%)
  • BENT ALSØ A/S registered as owner (33.33%)
  • MH55 ApS is no longer registered as owner
  • Merger registered in CVR
20247 changesmanagement 6 · accounts 1
  • Susan Alsø appointed chair of the board
  • Bent Alsø appointed board member
  • Jesper Ibæk Roe stepped down as board member
  • Bent Alsø stepped down as chair of the board
  • Annual report for 2023 published
  • Bent Alsø appointed chair of the board
  • Søren Bach stepped down as chair of the board
20232 changesmanagement 1 · accounts 1
  • Poul Thyregod stepped down as board member
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changecapital 1
  • Share capital changed from 5,121,950 DKK to 5,139,612 DKK
20176 changescapital 1 · ownership 2 · management 3
  • Share capital changed from 5,000,000 DKK to 5,121,950 DKK
  • MH55 ApS registered as owner (90%)
  • MH55 ApS is no longer registered as owner
  • Poul Thyregod appointed board member
  • Jesper Ibæk Roe appointed board member
  • Bent Alsø stepped down as board member
20156 changescapital 1 · ownership 1 · management 4
  • Share capital changed from 2,000,000 DKK to 5,000,000 DKK
  • MH55 ApS registered as owner (100%)
  • Søren Bach appointed chair of the board
  • Bent Alsø appointed board member
  • Theocharis Theocharidis stepped down as board member
  • Bent Alsø stepped down as chair of the board
20121 changeaddress 1
  • Moved to A F Heidemanns Vej 19, 9800 Hjørring
20112 changesmanagement 2
  • Theocharis Theocharidis appointed board member
  • Janet Alsø stepped down as board member
20071 changeaddress 1
  • Moved to A F Heidemanns Vej 21, 9800 Hjørring
20054 changesmanagement 4
  • Janet Alsø appointed board member
  • Mette Christian Jacobsen stepped down as board member
  • Mette Christian Jacobsen appointed board member
  • Holger Madsen stepped down as board member
20039 changescapital 1 · management 8
  • Share capital changed from 500,000 DKK to 2,000,000 DKK
  • Holger Madsen appointed board member
  • Bent Alsø appointed chair of the board
  • Carsten Wøhlk Lauritsen appointed board member
  • Carsten Wøhlk Lauritsen appointed director
  • Morten Lind stepped down as board member
  • Susan Bjerreskov stepped down as board member
  • Morten Lind stepped down as director
  • Jeannette Kastberg Lauritsen stepped down as board member
200215 changesname 1 · address 1 · management 12 · founded 1
  • Name changed from SLP 11.735 A/S to MESSAGE A/S
  • Moved to A F Heidemanns Vej 21, 9800 Hjørring
  • Morten Lind appointed board member
  • Susan Bjerreskov appointed board member
  • Morten Lind appointed director
  • Jeannette Kastberg Lauritsen appointed board member
  • Lone Mai Henriksen stepped down as board member
  • Preben Bang Henriksen stepped down as board member
  • Stephan Muurholm stepped down as chair of the board
  • Preben Bang Henriksen stepped down as director
  • Registered as SLP 11.735 A/S
  • Lone Mai Henriksen appointed board member
  • Preben Bang Henriksen appointed board member
  • Stephan Muurholm appointed chair of the board
  • Preben Bang Henriksen appointed director

Related companies

Same industry in Hjørring

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction