Mercatus A/S
Public limited companyCVR 41271272GrenaaActive
Mercatus A/S is a public limited company, based in Grenaa, active in planning and design of advertising campaigns, founded in 2020. The company went from a profit in 2025 to a loss of DKK 197k in 2026. With 10 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 403k in 2026.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 17% (2025 → 2026), to DKK 2.3m.
- Net profit went from a profit of DKK 93,476 to a loss of DKK 197k (2025 → 2026).
- Equity fell 42% (2025 → 2026), to DKK 403k.
Employees
- 1 more employees than a year earlier: 10 (07/2026) against 9 (07/2025).
Management and owners, last 24 months
- New in management: Ulrik Trend Mogensen (board member, 11/09/2025) and Louis Feilberg Ebler (chair of the board, 01/10/2026).
- Stepped down: Jens Sandberg Nikolajsen (board member, 11/09/2025), Lars Chalmer Rasmussen (board member, 11/09/2025) and Peter Christian Bühlmann Jensen (chair of the board, 01/10/2026).
- New owners registered: Palle Mikkelsen Holding ApS (01/07/2025), Simone Tipsmark Holding ApS (01/07/2025) and Palle Mikkelsen Holding ApS (18/12/2024) (+1).
- No longer registered as owner: Palle Mikkelsen Holding ApS (17/12/2024), Chalmer Consult ApS (18/12/2024) and Jens Sandberg Nikolajsen Holding ApS (18/12/2024) (+3).
Registrations, last 24 months
- 25/08/2026: Moved to Kannikegade 10, 1. tv, 8500 Grenaa
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2026 · amounts in DKK thousandEquity and net profit
| 2025 | 2026 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 2,744 | 2,267 | −17.4% |
| Operating profit (EBIT) | 122 | −209 | −271% |
| Profit before tax | 121 | −227 | −288.2% |
| Net profit | 93 | −197 | −311.2% |
| Total assets | 1,602 | 1,175 | −26.6% |
| Equity | 693 | 403 | −41.9% |
| Cash and cash equivalents | 584 | 202 | −65.4% |
| Average number of employees | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresEquity fell sharply
Equity fell 42% from 2025 to 2026 (DKK 693k to DKK 403k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 08/10/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 12/09/2025 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 28,331of 69,742 Better than 59% | No. 44,437of 69,964 Better than 36% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 263of 633 Better than 59% | No. 340of 634 Better than 46% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,712of 33,588 Better than 53% | No. 21,057of 33,687 Better than 37% |
| All companies of type A/S18,025 companies in the comparison | No. 14,385of 17,786 Better than 19% | No. 16,807of 18,024 Better than 7% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Mercatus A/SDKK 2.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Mercatus A/S−DKK 197k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Mercatus A/SDKK 403k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Mercatus A/S10
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Palle Mikkelsen Holding ApS50%
- Simone Tipsmark Holding ApS33.33%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Palle Brasholt Mikkelsen | Director | 04/10/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Palle Brasholt Mikkelsen | Board member | 01/04/2020 |
| Simone Vind Tipsmark Poulsen | Board member | 04/10/2023 |
| Ulrik Trend Mogensen | Board member | 11/09/2025 |
| Louis Feilberg Ebler | Chair of the board | 01/10/2026 |
- Founders
- Chalmer Consult ApS, Jens Sandberg Nikolajsen Holding ApS, Palle Mikkelsen Holding ApS
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Niels Peder Opstrup | Chair of the board | 01/04/2020 | 16/09/2021 |
| Jens Sandberg Nikolajsen | Board member | 01/04/2020 | 11/09/2025 |
| Lars Chalmer Rasmussen | Director | 01/04/2020 | 04/10/2023 |
| Lars Chalmer Rasmussen | Board member | 01/04/2020 | 11/09/2025 |
| Peter Christian Bühlmann Jensen | Chair of the board | 16/09/2021 | 01/10/2026 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med et bestyrelsesmedlem eller af en direktør i forening med et bestyrelsesmedlem.
Address and production units
1 active production unitsKannikegade 10
8500 Grenaa
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Mercatus A/S | Kannikegade 10, 1. tv, 8500 Grenaa | 10 | 1025707644 |
Purpose
Selskabets formål er at drive virksomhed indenfor kommunikationsbranchen samt aktiviteter, der naturligt knytter sig hertil, tillige med finansiering i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
39 registered events20264 changesaccounts 1 · management 2 · address 1
- AccountsAnnual report for 2026 published
- ManagementLouis Feilberg Ebler appointed chair of the board
- ManagementPeter Christian Bühlmann Jensen stepped down as chair of the board
- AddressMoved to Kannikegade 10, 1. tv, 8500 Grenaa
20259 changesaccounts 1 · management 3 · ownership 4 · industry 1
- AccountsAnnual report for 2025 published
- ManagementUlrik Trend Mogensen appointed board member
- ManagementJens Sandberg Nikolajsen stepped down as board member
- ManagementLars Chalmer Rasmussen stepped down as board member
- OwnershipPalle Mikkelsen Holding ApS registered as owner (50%)
- OwnershipSimone Tipsmark Holding ApS registered as owner (33.33%)
- OwnershipSimone Tipsmark Holding ApS is no longer registered as owner
- OwnershipPalle Mikkelsen Holding ApS is no longer registered as owner
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20246 changesownership 6
- OwnershipSimone Tipsmark Holding ApS registered as owner (33.33%)
- OwnershipPalle Mikkelsen Holding ApS registered as owner (50%)
- OwnershipChalmer Consult ApS is no longer registered as owner
- OwnershipJens Sandberg Nikolajsen Holding ApS is no longer registered as owner
- OwnershipSimone Tipsmark Holding ApS is no longer registered as owner
- OwnershipPalle Mikkelsen Holding ApS is no longer registered as owner
20239 changesmanagement 3 · address 1 · ownership 5
- ManagementPalle Brasholt Mikkelsen appointed director
- ManagementSimone Vind Tipsmark Poulsen appointed board member
- ManagementLars Chalmer Rasmussen stepped down as director
- AddressMoved to Færgevej 1, 8500 Grenaa
- OwnershipSimone Tipsmark Holding ApS registered as owner (10%)
- OwnershipChalmer Consult ApS registered as owner (25%)
- OwnershipJens Sandberg Nikolajsen Holding ApS registered as owner (25%)
- OwnershipChalmer Consult ApS is no longer registered as owner
- OwnershipJens Sandberg Nikolajsen Holding ApS is no longer registered as owner
20212 changesmanagement 2
- ManagementPeter Christian Bühlmann Jensen appointed chair of the board
- ManagementNiels Peder Opstrup stepped down as chair of the board
20209 changesfounded 1 · management 5 · ownership 3
- FoundedRegistered as Mercatus A/S
- ManagementPalle Brasholt Mikkelsen appointed board member
- ManagementJens Sandberg Nikolajsen appointed board member
- ManagementLars Chalmer Rasmussen appointed director
- ManagementLars Chalmer Rasmussen appointed board member
- ManagementNiels Peder Opstrup appointed chair of the board
- OwnershipChalmer Consult ApS registered as owner (33.33%)
- OwnershipPalle Mikkelsen Holding ApS registered as owner (33.33%)
- OwnershipJens Sandberg Nikolajsen Holding ApS registered as owner (33.33%)
Related companies
Same people in management
- Sol og Strand Feriehusudlejning A/Svia Niels Peder Opstrup
- Tivoli Friheden A/Svia Niels Peder Opstrup
- AGF A/Svia Niels Peder Opstrup
- Caldan Conveyor A/Svia Niels Peder Opstrup
- Ruths Hotel A/Svia Peter Christian Bühlmann Jensen
- HK Hotel Skagen A/Svia Peter Christian Bühlmann Jensen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.