Meere ApS
Private limited companyCVR 38383248ToftlundActive
Meere ApS is a private limited company, based in Toftlund, active in planning and design of advertising campaigns, founded in 2017. After a loss in 2024, the company made a profit of DKK 180k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 39,668 to a profit of DKK 180k (2024 → 2025).
- Equity turned positive again: DKK 38,496 (2024 → 2025).
Management and owners, last 24 months
- No longer registered as owner: 2M Capital HoldCo ApS (01/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 26 | 209 | – | −26 | −35 | 408 | +1,253.2% |
| Operating profit (EBIT) | −52 | 7 | −5 | −26 | −35 | 240 | +779.8% |
| Profit before tax | −54 | 6 | – | −27 | −40 | 234 | +689.7% |
| Net profit | −54 | 6 | −5 | −27 | −40 | 180 | +552.8% |
| Total assets | 91 | 81 | 75 | 22 | 22 | 499 | +2,196.7% |
| Equity | 5 | 11 | 6 | −21 | −61 | 38 | +163% |
| Liabilities | 86 | 70 | 69 | 43 | 83 | 461 | +456.3% |
| Cash and cash equivalents | 0 | 8 | 2 | 0 | – | 16 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 8% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/08/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 07/08/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 14/08/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 05/08/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 08/08/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 05/08/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,920of 69,742 Better than 20% | No. 58,170of 69,964 Better than 17% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 530of 633 Better than 16% | No. 517of 634 Better than 18% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,315of 33,588 Better than 16% | No. 27,618of 33,687 Better than 18% |
| All companies of type ApS66,508 companies in the comparison | No. 53,799of 66,379 Better than 19% | No. 54,448of 66,505 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Meere ApSDKK 408k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Meere ApSDKK 180k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Meere ApSDKK 38,496
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Meere ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Christian Nørgaard Madsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Christian Nørgaard Madsen | Director | 19/01/2020 |
- Founders
- Lars Oxholm Madsen
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lars Oxholm Madsen | CEO | 01/02/2017 | 19/01/2020 |
| Lars Oxholm Madsen | Board member | 11/05/2020 | 25/02/2021 |
| Mads Andreas Olesen | Board member | 11/05/2020 | 25/02/2021 |
| Christian Nørgaard Madsen | Deputy chair | 11/05/2020 | 25/02/2021 |
| Morten Lodal Askekilde | Chair of the board | 11/05/2020 | 25/02/2021 |
Signing rule: Selskabet tegnes af en direktør alene
Address and production units
1 active production unitsSøndergade 60
6520 Toftlund
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Meere ApS | Søndergade 60, 6520 Toftlund | 2 | 1022150274 |
Purpose
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
38 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20245 changesownership 4 · accounts 1
- Ownership2M Capital HoldCo ApS is no longer registered as owner
- OwnershipChristian Nørgaard Madsen registered as owner (100%)
- OwnershipAskekilde Holding ApS is no longer registered as owner
- OwnershipChristian Nørgaard Madsen is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20219 changesaccounts 1 · address 1 · management 4 · ownership 3
- AccountsAnnual report for 2020 published
- AddressMoved to Søndergade 60, 6520 Toftlund
- ManagementLars Oxholm Madsen stepped down as board member
- ManagementMads Andreas Olesen stepped down as board member
- ManagementChristian Nørgaard Madsen stepped down as deputy chair
- ManagementMorten Lodal Askekilde stepped down as chair of the board
- OwnershipAskekilde Holding ApS registered as owner (25%)
- Ownership2M Capital HoldCo ApS registered as owner (25%)
- Ownership2M Capital HoldCo ApS is no longer registered as owner
202013 changesmanagement 6 · ownership 6 · address 1
- ManagementLars Oxholm Madsen appointed board member
- ManagementMads Andreas Olesen appointed board member
- ManagementChristian Nørgaard Madsen appointed deputy chair
- ManagementMorten Lodal Askekilde appointed chair of the board
- Ownership2M Capital HoldCo ApS registered as owner (50%)
- OwnershipLars Oxholm Madsen is no longer registered as owner
- AddressMoved to H P Hanssens Gade 42, 6200 Aabenraa
- ManagementChristian Nørgaard Madsen appointed director
- ManagementLars Oxholm Madsen stepped down as ceo
- OwnershipChristian Nørgaard Madsen registered as owner (50%)
- OwnershipLars Oxholm Madsen registered as owner (50%)
- OwnershipChristian Nørgaard Madsen is no longer registered as owner
- OwnershipLars Oxholm Madsen is no longer registered as owner
20176 changesaddress 2 · ownership 2 · founded 1 · management 1
- AddressMoved to Søndergade 60, 6520 Toftlund
- AddressMoved to Kometvej 10, Brunde, 6230 Rødekro
- OwnershipChristian Nørgaard Madsen registered as owner (33.33%)
- FoundedRegistered as Meere ApS
- ManagementLars Oxholm Madsen appointed ceo
- OwnershipLars Oxholm Madsen registered as owner (50%)
Related companies
Same people in management
- Joe & The Juice A/Svia Morten Lodal Askekilde
- Interform A/Svia Morten Lodal Askekilde
- MXNEY Finance ApSvia Mads Andreas Olesen
- Postbuddy ApSvia Christian Nørgaard Madsen
- Capitas Invest ApSvia Mads Andreas Olesen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.