Mediapoint ApS
Private limited companyCVR 35406271StøvringActive
Mediapoint ApS is a private limited company, based in Støvring, active in planning and design of advertising campaigns, founded in 2013. Net profit fell 41% from 2024 to 2025, ending at DKK 437k. With 17 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 917k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 4% (2024 → 2025), to DKK 7.3m.
- Net profit fell 41% (2024 → 2025), to DKK 437k.
- Equity fell 46% (2024 → 2025), to DKK 917k.
Employees
- 1 more employees than a year earlier: 17 (07/2026) against 16 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,886 | 2,492 | 4,470 | 5,518 | 6,980 | 7,290 | +4.5% |
| Operating profit (EBIT) | 124 | 494 | 1,412 | 812 | 931 | 640 | −31.2% |
| Profit before tax | 130 | 503 | 1,438 | 814 | 928 | 573 | −38.3% |
| Net profit | 97 | 388 | 1,120 | 628 | 741 | 437 | −40.9% |
| Total assets | 1,433 | 1,834 | 2,565 | 3,207 | 4,238 | 4,215 | −0.6% |
| Equity | 557 | 945 | 1,565 | 1,443 | 1,684 | 917 | −45.5% |
| Liabilities | 876 | 889 | 1,000 | 1,764 | 2,555 | 3,298 | +29.1% |
| Cash and cash equivalents | 466 | 77 | 275 | 434 | 0 | 758 | – |
| Average number of employees | 4 | 5 | 7 | 11 | 14 | 11 | −21.4% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 46% from 2024 to 2025 (DKK 1.7m to DKK 917k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 06/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 8,075of 69,742 Better than 88% | No. 34,793of 69,964 Better than 50% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 59of 633 Better than 91% | No. 218of 634 Better than 66% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 6,051of 33,588 Better than 82% | No. 16,025of 33,687 Better than 52% |
| All companies of type ApS66,508 companies in the comparison | No. 9,024of 66,379 Better than 86% | No. 30,647of 66,505 Better than 54% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Mediapoint ApSDKK 7.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Mediapoint ApSDKK 437k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Mediapoint ApSDKK 917k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Mediapoint ApS17
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Schodt Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Schødt | Director | 25/07/2013 |
- Founders
- Schodt Holding ApS
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsPorsborgparken 33
9530 Støvring
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MEDIAPOINT ApS | Porsborgparken 33, 9530 Støvring | 18 | 1018652443 |
Purpose
Selskabets formål er at drive reklamevirksomhed indenfor IT- og kommunikation samt dermed beslægtede aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Porsborgparken 33, 9530 Støvring
20232 changesindustry 1 · accounts 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Vesterå 7, 1. tv, 9000 Aalborg
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Bådehavnsvej 11A, 9000 Aalborg
20171 changeaddress 1
- AddressMoved to Bådehavnsvej 13, 1. tv, 9000 Aalborg
20133 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as MEDIAPOINT ApS
- ManagementMorten Schødt appointed director
- OwnershipSCHODT HOLDING ApS registered as owner (100%)
Related companies
Same people in management
- Danlaser A/Svia Morten Schødt
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.