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Max Krone ApS

Private limited companyCVR 19475298StøvringActive

Max Krone ApS is a private limited company, based in Støvring, active in wholesale of sugar and chocolate and sugar confectionery, founded in 1996. Net profit fell 60% from 2024 to 2025, ending at DKK 729k.

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Key figures · financial year 2025

Gross profitDKK 4.9m−1.7% vs. 2024
Net profitDKK 729k−59.8% vs. 2024
EquityDKK 12.4m+6.3% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 2% (2024 → 2025), to DKK 4.9m.
  • Net profit fell 60% (2024 → 2025), to DKK 729k.
  • Equity rose 6% (2024 → 2025), to DKK 12.4m.

Employees

  • 1 fewer employees than a year earlier: 4 (08/2026) against 5 (08/2025).

Registrations, last 24 months

  • 25/08/2025: Moved to Hornum Søvej 19, Sørup, 9530 Støvring

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
EquityNet profit
Financial figures for Max Krone ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,4912,7983,4384,1554,9404,856−1.7%
Operating profit (EBIT)2,5264721,7172,4953,0071,903−36.7%
Profit before tax2,2931771,2661,5952,3791,449−39.1%
Net profit1,747929601,2201,815729−59.8%
Total assets24,61932,50833,09234,84333,52131,769−5.2%
Equity7,5497,6428,6029,82211,63712,367+6.3%
Liabilities16,97424,78924,47625,02121,84419,387−11.3%
Cash and cash equivalents2547482041,2020297–
Average number of employees4533330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (67 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Max Krone ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202315/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202216/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

67 companies in the database

Comparison with the other companies in wholesale of sugar and chocolate and sugar confectionery based on the latest financial year.

Gross profitDKK 4.9mNo. 35 of 67
Better than 48% of the companies in the industry
EquityDKK 12.4mNo. 22 of 67
Better than 68% of the companies in the industry
Number of employees4No. 42 of 67
Better than 38% of the companies in the industry

Industry median: gross profit DKK 5.1m, net profit DKK 686k, equity DKK 3.6m, 6 employees.

DKK 250kDKK 1.5mDKK 9.6mDKK 59.4mDKK 200.2mHere
Distribution of gross profit for 63 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,865of 69,742
Better than 80%
No. 7,888of 69,964
Better than 89%
Same industry and fewer than 20 employees44 companies in the comparison
No. 13of 44
Better than 72%
No. 9of 44
Better than 81%
Companies that are at least 30 years old10,276 companies in the comparison
No. 5,707of 10,152
Better than 44%
No. 4,327of 10,275
Better than 58%
All companies of type ApS66,508 companies in the comparison
No. 14,201of 66,379
Better than 79%
No. 5,909of 66,505
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of sugar and chocolate and sugar confectionery
Gross profit
  1. Max Krone ApSDKK 4.9m
  2. Nestle Danmark A/SDKK 367.5m
  3. Haribo Lakrids A/SDKK 226.9m
Net profit
  1. Max Krone ApSDKK 729k
  2. Nestle Danmark A/SDKK 38.9m
  3. Haribo Lakrids A/SDKK 118.5m
Equity
  1. Max Krone ApSDKK 12.4m
  2. Nestle Danmark A/SDKK 85.1m
  3. Haribo Lakrids A/SDKK 174.2m
Employees
  1. Max Krone ApS4
  2. Nestle Danmark A/S353
  3. Haribo Lakrids A/S87

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Max Krone Holding ApS100%
Max Krone ApS

Management

1 active registrations

Executive management

Executive management at Max Krone ApS
NameRoleAppointed
Peter Fanøe-ChristensenDirector11/12/1996
Founders
Vgh Nr. 625 ApS
Former management (1)
Former management at Max Krone ApS
NameRoleAppointedResigned
Peter Frank HansenDirector22/08/199611/12/1996

Signing rule: Selskabet tegnes af en direktør alene

Address and production units

2 active production units

Hornum Søvej 19
9530 Støvring

Rebild Municipality · Postcode 9530

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
MAX KRONE ApSHornum Søvej 19, Sørup, 9530 Støvring51003966335
NordicSnackCoBornholmsvej 3, 9500 Hobro–1025395545

Purpose

Selskabets formål er handel med fødevarer, import & export.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaddress 1 · accounts 1
  • Moved to Hornum Søvej 19, Sørup, 9530 Støvring
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Hæsumvej 69, 9530 Støvring
20133 changesaddress 2 · ownership 1
  • Moved to Hæsumvej 69, 9530 Støvring
  • Moved to Østre Alle 6, 9530 Støvring
  • MAX KRONE HOLDING ApS registered as owner (100%)
20121 changeaddress 1
  • Moved to Hæsumvej 69, 9530 Støvring
20111 changename 1
  • Name changed from PFC HOLDING ApS to MAX KRONE ApS
20081 changeindustry 1
  • Industry changed to Wholesale of sugar and chocolate and sugar confectionery (463600)
20071 changeaddress 1
  • Moved to Buderupholmvej 5, 9530 Støvring
20031 changeindustry 1
  • Industry changed to Engroshandel med brød, kager, sukker, chokolade og sukkervarer fx slik (513600)
19981 changename 1
  • Name changed from KAGESPECIALISTEN ApS to PFC HOLDING ApS
19965 changesname 1 · management 3 · founded 1
  • Name changed from VGH NR. 811 ApS to KAGESPECIALISTEN ApS
  • Peter Fanøe-Christensen appointed director
  • Peter Frank Hansen stepped down as director
  • Registered as VGH NR. 811 ApS
  • Peter Frank Hansen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction