Made by Mama ApS
Private limited companyCVR 38538098HolteActive
Made by Mama ApS is a private limited company, based in Holte, active in retail sale of other food, founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 230k. Equity fell to DKK 168k in 2025. Gross profit is higher than that of 78% of the companies in the industry in the database.
Key figures · financial year 2025
Gross profitDKK 2.2m+136.6% vs. 2024
Net profit−DKK 230k+62.4% vs. 2024
EquityDKK 168k−57.8% vs. 2024
Employees8latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 137% (2024 → 2025), to DKK 2.2m.
- The loss got smaller: from DKK 612k to DKK 230k (2024 → 2025).
- Equity fell 58% (2024 → 2025), to DKK 168k.
Management and owners, last 24 months
- New owners registered: Impulse and Invest ApS (05/12/2025), Racoveanu Invest ApS (05/12/2025) and Amm Holding ApS (30/09/2026) (+3).
- No longer registered as owner: Celma 2 Holding ApS (04/12/2025), Amm Holding ApS (04/12/2025) and Clato aps (05/12/2025) (+4).
Registrations, last 24 months
- 30/09/2026: Share capital changed from 702,194 DKK to 956,865 DKK
- 30/06/2026: Share capital changed from 677,194 DKK to 702,194 DKK
- 05/12/2025: Share capital changed from 277,194 DKK to 677,194 DKK
- 20/06/2025: Share capital changed from 2,508,778 DKK to 277,194 DKK
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2019–2025 · amounts in DKK thousandEquity and net profit
| 2019 | 2020 | 2021 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −809 | −454 | −645 | −51 | 935 | 2,213 | +136.6% |
| Operating profit (EBIT) | −2,394 | −2,206 | −2,704 | −1,732 | −366 | −13 | +96.5% |
| Profit before tax | −2,404 | −2,261 | −2,839 | −2,028 | −612 | −203 | +66.7% |
| Net profit | −2,407 | −2,265 | −2,844 | −2,028 | −612 | −230 | +62.4% |
| Total assets | 2,700 | 3,797 | 4,392 | 5,089 | 5,451 | 6,921 | +27% |
| Equity | 69 | −301 | −1,647 | −70 | 398 | 168 | −57.8% |
| Liabilities | 2,631 | 4,098 | 6,039 | 5,159 | 5,053 | 6,753 | +33.6% |
| Cash and cash equivalents | 372 | 899 | 592 | 1,319 | 217 | 166 | −23.6% |
| Average number of employees | 3 | 4 | 4 | 4 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 6 years in a row
Net result has been negative in 2019–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 58% from 2024 to 2025 (DKK 398k to DKK 168k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 2% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 30/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 27/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 22/01/2024 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 19/01/2023 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/06/2021 | The company | PDFXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 25/08/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Gross profitDKK 2.2mNo. 47 of 213
Better than 78% of the companies in the industry
EquityDKK 168kNo. 121 of 213
Better than 43% of the companies in the industry
Number of employees8No. 78 of 213
Better than 64% of the companies in the industry
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 28,825of 69,742 Better than 59% | No. 51,797of 69,964 Better than 26% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 26of 189 Better than 87% | No. 102of 189 Better than 46% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,952of 33,588 Better than 53% | No. 24,671of 33,687 Better than 27% |
| All companies of type ApS66,508 companies in the comparison | No. 28,054of 66,379 Better than 58% | No. 47,894of 66,505 Better than 28% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other foodGross profit
- Made by Mama ApSDKK 2.2m
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
Net profit
- Made by Mama ApS−DKK 230k
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
Equity
- Made by Mama ApSDKK 168k
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
Employees
- Made by Mama ApS8
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Impulse and Invest ApS10%
- Racoveanu Invest ApS15%
- Amm Holding ApS15%
- Celma 2 Holding ApS33.33%
Made by Mama ApS
Management
9 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anna Hassing-Kjær | Director | 31/03/2017 |
| Morten Hassing-Kjær | CEO | 01/09/2021 |
| Alex Racoveanu | Director | 01/11/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Anna Hassing-Kjær | Board member | 05/12/2022 |
| Henning Siewers Møller | Board member | 01/07/2023 |
| Lars Roe Christiansen | Chair of the board | 01/07/2023 |
| Claus Toftkjær | Board member | 01/07/2023 |
| Lars Ewald Arno Gehrig | Board member | 01/07/2023 |
| Alex Racoveanu | Board member | 22/04/2024 |
- Founders
- Celma 2 Holding ApS
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kenneth Piero Luciani | Chair of the board | 06/07/2017 | 05/12/2022 |
| Anette Eckmann Madsen | Board member | 06/07/2017 | 01/07/2023 |
| Peter Körner | Board member | 06/07/2017 | 05/12/2022 |
| Morten Hassing-Kjær | Board member | 06/07/2017 | 04/12/2022 |
| Morten Hassing-Kjær | Chair of the board | 05/12/2022 | 01/07/2023 |
Signing rule: Selskabet tegnes af en direktør og et bestyrelsesmedlem, eller to bestyrelsesmedlemmer i forening.
Address and production units
1 active production unitsHolte Stationsvej 16
2840 Holte
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Made by Mama ApS | Holte Stationsvej 16, 2840 Holte | 9 | 1022327107 |
Purpose
Selskabets formål er handel, herunder internethandel og hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
104 registered events192017
42018
132019
52020
52021
142022
142023
102024
132025
72026
20267 changescapital 2 · ownership 4 · accounts 1
- CapitalShare capital changed from 702,194 DKK to 956,865 DKK
- OwnershipAMM HOLDING ApS registered as owner (15%)
- OwnershipCelma 2 Holding ApS registered as owner (33.33%)
- OwnershipAMM HOLDING ApS is no longer registered as owner
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- CapitalShare capital changed from 677,194 DKK to 702,194 DKK
- AccountsAnnual report for 2025 published
202513 changescapital 2 · ownership 9 · accounts 1 · industry 1
- CapitalShare capital changed from 277,194 DKK to 677,194 DKK
- OwnershipRacoveanu Invest ApS registered as owner (15%)
- OwnershipAMM HOLDING ApS registered as owner (5%)
- OwnershipImpulse and Invest ApS registered as owner (10%)
- OwnershipCelma 2 Holding ApS registered as owner (50%)
- OwnershipClato aps is no longer registered as owner
- OwnershipRacoveanu Invest ApS is no longer registered as owner
- OwnershipImpulse and Invest ApS is no longer registered as owner
- OwnershipAMM HOLDING ApS is no longer registered as owner
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- CapitalShare capital changed from 2,508,778 DKK to 277,194 DKK
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of other food (472700)
202410 changescapital 2 · ownership 6 · management 1 · accounts 1
- CapitalShare capital changed from 2,488,778 DKK to 2,508,778 DKK
- OwnershipRacoveanu Invest ApS registered as owner (5%)
- CapitalShare capital changed from 2,268,778 DKK to 2,488,778 DKK
- ManagementAlex Racoveanu appointed board member
- OwnershipClato aps registered as owner (5%)
- OwnershipImpulse and Invest ApS registered as owner (5%)
- OwnershipAMM HOLDING ApS registered as owner (10%)
- OwnershipAMM HOLDING ApS is no longer registered as owner
- OwnershipImpulse and Invest ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
202314 changesmanagement 7 · capital 2 · ownership 4 · accounts 1
- ManagementAlex Racoveanu appointed director
- ManagementLars Roe Christiansen appointed chair of the board
- ManagementHenning Siewers Møller appointed board member
- ManagementLars Ewald Arno Gehrig appointed board member
- ManagementClaus Toftkjær appointed board member
- ManagementMorten Hassing-Kjær stepped down as chair of the board
- ManagementAnette Eckmann Madsen stepped down as board member
- CapitalShare capital changed from 1,764,000 DKK to 2,268,778 DKK
- OwnershipAMM HOLDING ApS registered as owner (10%)
- OwnershipImpulse and Invest ApS registered as owner (5%)
- OwnershipCelma 2 Holding ApS registered as owner (50%)
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- CapitalShare capital changed from 1,485,000 DKK to 1,764,000 DKK
- AccountsAnnual report for 2021 published
202214 changesmanagement 5 · ownership 6 · address 1 · capital 2
- ManagementAnna Hassing-Kjær appointed board member
- ManagementMorten Hassing-Kjær appointed chair of the board
- ManagementKenneth Piero Luciani stepped down as chair of the board
- ManagementPeter Körner stepped down as board member
- OwnershipCelma 2 Holding ApS registered as owner (100%)
- OwnershipJAYA HOLDING ApS is no longer registered as owner
- OwnershipPETER KöRNER HOLDING ApS is no longer registered as owner
- OwnershipBent Ulrik Porsborg is no longer registered as owner
- OwnershipBjarne Uhde Nielsen is no longer registered as owner
- ManagementMorten Hassing-Kjær stepped down as board member
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- AddressMoved to Holte Stationsvej 16, 2840 Holte
- CapitalShare capital changed from 1,287,500 DKK to 1,485,000 DKK
- CapitalShare capital changed from 1,200,000 DKK to 1,287,500 DKK
20215 changesaddress 1 · management 1 · accounts 1 · capital 2
- AddressMoved to Lottenborgvej 24, 2800 Kongens Lyngby
- ManagementMorten Hassing-Kjær appointed ceo
- AccountsAnnual report for 2020 published
- CapitalShare capital changed from 1,025,473 DKK to 1,200,000 DKK
- CapitalShare capital changed from 1,000,000 DKK to 1,025,473 DKK
20205 changesaccounts 1 · capital 2 · ownership 2
- AccountsAnnual report for 2019 published
- CapitalShare capital changed from 909,091 DKK to 1,000,000 DKK
- OwnershipJAYA HOLDING ApS registered as owner (20%)
- CapitalShare capital changed from 818,182 DKK to 909,091 DKK
- OwnershipJAYA HOLDING ApS is no longer registered as owner
201913 changescapital 2 · ownership 10 · address 1
- CapitalShare capital changed from 422,059 DKK to 818,182 DKK
- OwnershipCelma 2 Holding ApS registered as owner (25%)
- OwnershipJAYA HOLDING ApS registered as owner (15%)
- OwnershipPETER KöRNER HOLDING ApS registered as owner (15%)
- OwnershipBent Ulrik Porsborg registered as owner (15%)
- OwnershipBjarne Uhde Nielsen registered as owner (15%)
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- OwnershipBent Ulrik Porsborg is no longer registered as owner
- OwnershipJAYA HOLDING ApS is no longer registered as owner
- OwnershipBjarne Uhde Nielsen is no longer registered as owner
- AddressMoved to Fredericiagade 57, st. th, 1310 København K
- OwnershipHavemose Invest ApS is no longer registered as owner
- CapitalShare capital changed from 200,000 DKK to 422,059 DKK
20184 changesownership 2 · address 1 · industry 1
- OwnershipCelma 2 Holding ApS registered as owner (33.33%)
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- AddressMoved to Fredericiagade 57, st. th, 1310 København K
- IndustryIndustry changed to Anden detailhandel med fødevarer i specialforretninger (472900)
201719 changescapital 1 · management 5 · ownership 11 · name 1 · founded 1
- CapitalShare capital changed from 50,000 DKK to 200,000 DKK
- ManagementKenneth Piero Luciani appointed chair of the board
- ManagementMorten Hassing-Kjær appointed board member
- ManagementPeter Körner appointed board member
- ManagementAnette Eckmann Madsen appointed board member
- OwnershipBent Ulrik Porsborg registered as owner (10%)
- OwnershipHavemose Invest ApS registered as owner (10%)
- OwnershipCelma 2 Holding ApS registered as owner (50%)
- OwnershipJAYA HOLDING ApS registered as owner (10%)
- OwnershipBjarne Uhde Nielsen registered as owner (10%)
- OwnershipCelma 2 Holding ApS is no longer registered as owner
- NameName changed from Celma 2 Drift ApS to Made by Mama ApS
- FoundedRegistered as Celma 2 Drift ApS
- ManagementAnna Hassing-Kjær appointed director
- OwnershipAnna Hassing-Kjær registered as owner (50%)
- OwnershipAnna Hassing-Kjær is no longer registered as owner
- OwnershipCelma 2 Holding ApS registered as owner (100%)
- OwnershipMorten Hassing-Kjær registered as owner (50%)
- OwnershipMorten Hassing-Kjær is no longer registered as owner
Related companies
Same industry in Rudersdal
- To Go Productions Aps16 employees
- Birkerød Kaffe & The ApS4 employees
Same people in management
- Espresso House Denmark A/Svia Bjarne Uhde Nielsen
- Prent Denmark ApSvia Bjarne Uhde Nielsen
- GreenMobility A/Svia Kenneth Piero Luciani
- Sv. Michelsen Chokolade A/Svia Kenneth Piero Luciani
- ArthaScope Kapitalforvaltning A/Svia Peter Körner
- Rice A/Svia Kenneth Piero Luciani
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.