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Madabout Outdoor ApS

Private limited companyCVR 38149059KoldingActive

Madabout Outdoor ApS is a private limited company, based in Kolding, active in publishing of journals and periodicals, founded in 2016. Equity was negative at the end of 2025 (−DKK 396k). After a loss in 2024, the company made a profit of DKK 202k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.8m+26.1% vs. 2024
Net profitDKK 202k+434.2% vs. 2024
Equity−DKK 396k+33.7% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 26% (2024 → 2025), to DKK 1.8m.
  • Net profit went from a loss of DKK 60,310 to a profit of DKK 202k (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • Stepped down: Jens Rasmus Leonhard Bech (board member, 09/12/2024) and Mikkel Sort (board member, 09/12/2024).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k201920202022202320242025
EquityNet profit
Financial figures for Madabout Outdoor ApS
201920202022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,0381,4031,7291,0951,4031,768+26.1%
Operating profit (EBIT)−18236389−587−48241+599.7%
Profit before tax−18236187−598−58226+489.2%
Net profit−930565−480−60202+434.2%
Total assets6869851,0191,207824893+8.4%
Equity−527−22123−457−597−396+33.7%
Liabilities1,3851,2069961,6651,4211,289−9.3%
Cash and cash equivalents171524159208142271+90.9%
Average number of employees––3223+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m201920202022202320242025
Gross profitMedian, the industry (76 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 396k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Madabout Outdoor ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/03/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202305/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/06/2023The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDF not statedXBRL
201901/01/2019 – 31/12/201927/08/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

76 companies in the database

Comparison with the other companies in publishing of journals and periodicals based on the latest financial year.

Gross profitDKK 1.8mNo. 45 of 76
Better than 41% of the companies in the industry
Equity−DKK 396kNo. 67 of 76
Better than 12% of the companies in the industry
Number of employees3No. 46 of 76
Better than 40% of the companies in the industry

Industry median: gross profit DKK 3.6m, net profit DKK 181k, equity DKK 1.5m, 6 employees.

DKK 100kDKK 794kDKK 6.3mDKK 50mDKK 199.1mHere
Distribution of gross profit for 70 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,507of 69,742
Better than 52%
No. 65,222of 69,964
Better than 7%
Same industry and fewer than 20 employees57 companies in the comparison
No. 26of 57
Better than 55%
No. 49of 57
Better than 14%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,081of 33,588
Better than 46%
No. 30,828of 33,687
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 32,415of 66,379
Better than 51%
No. 61,663of 66,505
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Publishing of journals and periodicals
Gross profit
  1. Madabout Outdoor ApSDKK 1.8m
  2. Berlingske Media A/SDKK 397.2m
  3. Bonnier Publications A/SDKK 202m
Net profit
  1. Madabout Outdoor ApSDKK 202k
  2. Berlingske Media A/SDKK 63m
  3. Bonnier Publications A/SDKK 16.5m
Equity
  1. Madabout Outdoor ApS−DKK 396k
  2. Berlingske Media A/SDKK 144m
  3. Bonnier Publications A/SDKK 43.4m
Employees
  1. Madabout Outdoor ApS3
  2. Berlingske Media A/S457
  3. Bonnier Publications A/S288

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rasmus Bech Holding ApS100%
Madabout Outdoor ApS

Management

1 active registrations

Executive management

Executive management at Madabout Outdoor ApS
NameRoleAppointed
Jens Rasmus Leonhard BechCEO01/11/2016
Founders
Rasmus Bech Holding ApS, LEAF Outdoor Holding ApS
Former management (6)
Former management at Madabout Outdoor ApS
NameRoleAppointedResigned
Jes Lindrum BrinchDirector01/11/201602/02/2024
Jens Rasmus Leonhard BechBoard member07/05/201809/12/2024
Jes Lindrum BrinchBoard member07/05/201802/02/2024
Lars GundersenBoard member07/05/201826/09/2019
Lars Sejer SørensenBoard member07/05/201823/06/2020
Mikkel SortBoard member28/05/202009/12/2024

Signing rule: Selskabet tegnes af direktøren

Address and production units

1 active production units

Dalbygade 40M
6000 Kolding

Kolding Municipality · Postcode 6000

Production units
Production unitAddressEmployeesP number
Madabout Outdoor ApSDalbygade 40M, 6000 Kolding111021886730

Purpose

Virksomhedens formål er at drive virksomhed med bladudgivelse, undervisning, rejsearrangør, detailhandel og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20247 changesmanagement 4 · accounts 1 · capital 1 · ownership 1
  • Mikkel Sort stepped down as board member
  • Jens Rasmus Leonhard Bech stepped down as board member
  • Annual report for 2023 published
  • Share capital changed from 72,464 DKK to 40,000 DKK
  • Jes Lindrum Brinch stepped down as board member
  • Jes Lindrum Brinch stepped down as director
  • LEAF Outdoor Holding ApS is no longer registered as owner
20231 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2020 published
20204 changesaccounts 1 · management 2 · ownership 1
  • Annual report for 2019 published
  • Lars Sejer Sørensen stepped down as board member
  • EVENTYRSPORT A/S is no longer registered as owner
  • Mikkel Sort appointed board member
20191 changemanagement 1
  • Lars Gundersen stepped down as board member
20189 changescapital 3 · ownership 2 · management 4
  • Share capital changed from 66,848 DKK to 72,464 DKK
  • Share capital changed from 61,232 DKK to 66,848 DKK
  • EVENTYRSPORT A/S registered as owner (25%)
  • EVENTYRSPORT A/S is no longer registered as owner
  • Jens Rasmus Leonhard Bech appointed board member
  • Jes Lindrum Brinch appointed board member
  • Lars Sejer Sørensen appointed board member
  • Lars Gundersen appointed board member
  • Share capital changed from 55,616 DKK to 61,232 DKK
20172 changescapital 1 · ownership 1
  • Share capital changed from 50,000 DKK to 55,616 DKK
  • EVENTYRSPORT A/S registered as owner (15%)
20165 changesfounded 1 · management 2 · ownership 2
  • Registered as Madabout Outdoor ApS
  • Jes Lindrum Brinch appointed director
  • Jens Rasmus Leonhard Bech appointed ceo
  • LEAF Outdoor Holding ApS registered as owner (25%)
  • Rasmus Bech Holding ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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