M&H Marketing Lab ApS
Private limited companyCVR 41420065Frederiksberg CActive
M&H Marketing Lab ApS is a private limited company, based in Frederiksberg C, active in planning and design of advertising campaigns, founded in 2020. After a loss in 2024, the company made a profit of DKK 17,927 in 2025. Equity grew to DKK 23,936 in 2025. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 462% (2024 → 2025), to DKK 415k.
- Net profit went from a loss of DKK 6,748 to a profit of DKK 17,927 (2024 → 2025).
- Equity rose 298% (2024 → 2025), to DKK 23,936.
Registrations, last 24 months
- 12/03/2025: Moved to Vesterbrogade 208, 1800 Frederiksberg C
- 05/03/2025: Name changed from Qualitee ApS to M&H Marketing Lab ApS
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
- 10/12/2024: Moved to Joakim Larsens Vej 13, 1. tv, 2000 Frederiksberg
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −78 | −1 | 116 | 161 | 74 | 415 | +462.5% |
| Operating profit (EBIT) | – | – | 10 | −6 | −2 | 18 | +1,145.5% |
| Profit before tax | −79 | −1 | 9 | −6 | −7 | 18 | +365.7% |
| Net profit | −79 | −1 | 9 | −6 | −7 | 18 | +365.7% |
| Total assets | 19 | 18 | 28 | 19 | 53 | 48 | −9.1% |
| Equity | 11 | 10 | 19 | 13 | 6 | 24 | +298.3% |
| Liabilities | 8 | 8 | 9 | 6 | 47 | 24 | −48.4% |
| Cash and cash equivalents | 17 | 16 | 7 | 1 | 10 | 43 | +312.6% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 07/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 08/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 09/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 26/05/2022 | The company | PDFXBRL |
| 2020 | 10/06/2020 – 31/12/2020 | 08/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,781of 69,742 Better than 20% | No. 58,882of 69,964 Better than 16% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 526of 633 Better than 17% | No. 537of 634 Better than 15% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,257of 33,588 Better than 16% | No. 27,902of 33,687 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 53,663of 66,379 Better than 19% | No. 55,171of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- M&H Marketing Lab ApSDKK 415k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- M&H Marketing Lab ApSDKK 17,927
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- M&H Marketing Lab ApSDKK 23,936
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- M&H Marketing Lab ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Henrik Lundbæk Laursen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Lundbæk Laursen | Director | 10/06/2020 |
- Founders
- Henrik Laursen Invest ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsVesterbrogade 208
1800 Frederiksberg C
Frederiksberg Municipality · Postcode 1800
Other companies at the address (8)
- Fam. Björklunds Rengøring Resource ApSGeneral cleaning of buildings
- Nordic-Solution ApSOther building completion and finishing
- Tømrermester Bo Filtenborg Borup ApSJoinery installation
- Hpm ApSConstruction of buildings
- Vintage N Coffee ApSServing of non-alcoholic beverages
| Production unit | Address | Employees | P number |
|---|---|---|---|
| M&H Marketing Lab ApS | Vesterbrogade 208, 1800 Frederiksberg C | 2 | 1025909670 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaccounts 1 · address 1 · name 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Vesterbrogade 208, 1800 Frederiksberg C
- NameName changed from Qualitee ApS to M&H Marketing Lab ApS
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaddress 1 · accounts 1
- AddressMoved to Joakim Larsens Vej 13, 1. tv, 2000 Frederiksberg
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · industry 1
- AccountsAnnual report for 2022 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20223 changesownership 2 · accounts 1
- OwnershipHenrik Lundbæk Laursen registered as owner (100%)
- OwnershipHenrik Laursen Invest ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Qualitee ApS
- ManagementHenrik Lundbæk Laursen appointed director
- OwnershipHenrik Laursen Invest ApS registered as owner (100%)
Related companies
Same industry in Frederiksberg
- Sylvester Hvid & Co. A/S20 employees
- MediaK ApS12 employees
- PK Medier ApS10 employees
- Mediebureauet-Balance ApS8 employees
- Raydia A/S8 employees
- Wetouch ApS7 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.