CVRdatabase
Menu

Lysholm Reklamebureau A/S

Public limited companyCVR 15237872BrøndbyActive

Lysholm Reklamebureau A/S is a public limited company, based in Brøndby, active in planning and design of advertising campaigns, founded in 1991. Net profit fell 29% from 2025 to 2026, ending at DKK 1.6m. Equity fell to DKK 2.2m in 2026.

Follow
PDF reportCompare

Key figures · financial year 2026

Gross profitDKK 4.9m−15% vs. 2025
Net profitDKK 1.6m−29.2% vs. 2025
EquityDKK 2.2m−22.7% vs. 2025
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 15% (2025 → 2026), to DKK 4.9m.
  • Net profit fell 29% (2025 → 2026), to DKK 1.6m.
  • Equity fell 23% (2025 → 2026), to DKK 2.2m.

Employees

  • 1 fewer employees than a year earlier: 4 (08/2026) against 5 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202120222023202420252026
EquityNet profit
Financial figures for Lysholm Reklamebureau A/S
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,0664,5024,7865,5845,7204,863−15%
Operating profit (EBIT)–1,9872,2062,6432,9602,122−28.3%
Profit before tax1,4101,9742,1992,6873,0182,124−29.6%
Net profit1,1021,5341,7042,0812,3221,643−29.2%
Total assets3,7075,2935,5127,0846,9016,534−5.3%
Equity1,6482,0822,2862,6672,8882,232−22.7%
Liabilities2,0593,2113,2264,3833,9744,283+7.8%
Cash and cash equivalents4513,4353,0754,4445,0493,991−21%
Average number of employees4333330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202120222023202420252026
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Profit for five years in a row

    Net result has been positive in 2022–2026.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Lysholm Reklamebureau A/S
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202611/09/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202517/09/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202409/09/2024The companyPDFXBRL
202301/07/2022 – 30/06/202303/10/2023The companyPDFXBRL
202201/07/2021 – 30/06/202207/09/2022The companyPDFXBRL
202101/07/2020 – 30/06/202120/09/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 4.9mNo. 184 of 715
Better than 74% of the companies in the industry
EquityDKK 2.2mNo. 149 of 716
Better than 79% of the companies in the industry
Number of employees4No. 315 of 716
Better than 56% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,836of 69,742
Better than 80%
No. 22,931of 69,964
Better than 67%
Same industry and fewer than 20 employees634 companies in the comparison
No. 109of 633
Better than 83%
No. 89of 634
Better than 86%
Companies that are at least 30 years old10,276 companies in the comparison
No. 5,702of 10,152
Better than 44%
No. 7,714of 10,275
Better than 25%
All companies of type A/S18,025 companies in the comparison
No. 12,087of 17,786
Better than 32%
No. 14,225of 18,024
Better than 21%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Lysholm Reklamebureau A/SDKK 4.9m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Lysholm Reklamebureau A/SDKK 1.6m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Lysholm Reklamebureau A/SDKK 2.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Lysholm Reklamebureau A/S4
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Peter Lysholm50%
  • Mai-Britt Jønsson50%
  • Peter Lysholm Holding ApS50%
  • Mai-britt Jønsson Holding ApS50%
Lysholm Reklamebureau A/S

The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.

Management

4 active registrations

Executive management

Executive management at Lysholm Reklamebureau A/S
NameRoleAppointed
Mai-Britt JønssonDirector30/10/2006

Board of directors

Board of directors at Lysholm Reklamebureau A/S
NameRoleAppointed
Mai-Britt JønssonBoard member01/11/2000
Peter LysholmBoard member28/10/2004
Leif LysholmChair of the board30/10/2006
Founders
Leif Lysholm
Former management (5)
Former management at Lysholm Reklamebureau A/S
NameRoleAppointedResigned
Carl Christian Kejlskov JørgensenChair of the board26/06/199130/10/2006
Henning SkouborgBoard member26/06/199107/06/2010
Jette Ulrik LysholmDirector26/06/199112/04/1995
Leif LysholmDirector26/06/199130/10/2006
Henning Erik LarsenBoard member30/10/200607/06/2010

Signing rule: Selskabet tegnes af en direktør eller af to medlemmer af bestyrelsen i forening

Address and production units

1 active production units

Ringager 4C
2605 Brøndby

Brøndby Municipality · Postcode 2605

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
LYSHOLM REKLAME & MARKETING A/SRingager 4C, st, 2605 Brøndby41000886361

Purpose

Selskabets formål er at drive kommunikation, reklame- og marketingvirksomhed og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaddress 1
  • Moved to Ringager 4C, st, 2605 Brøndby
20181 changeaddress 1
  • Moved to Park Allé 290, 1, 2605 Brøndby
20171 changeaddress 1
  • Moved to Park Allé 290, 1, 2605 Brøndby
20161 changeaddress 1
  • Moved to Park Allé 290, 1, 2605 Brøndby
20134 changesownership 4
  • Peter Lysholm registered as owner (50%)
  • Mai-Britt Jønsson registered as owner (50%)
  • PETER LYSHOLM HOLDING ApS registered as owner (50%)
  • MAI-BRITT JØNSSON HOLDING ApS registered as owner (50%)
20102 changesmanagement 2
  • Henning Erik Larsen stepped down as board member
  • Henning Skouborg stepped down as board member
20091 changeaddress 1
  • Moved to Park Allé 290, 1, 2605 Brøndby
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20065 changesmanagement 5
  • Mai-Britt Jønsson appointed director
  • Henning Erik Larsen appointed board member
  • Leif Lysholm appointed chair of the board
  • Leif Lysholm stepped down as director
  • Carl Christian Kejlskov Jørgensen stepped down as chair of the board
20042 changesmanagement 1 · address 1
  • Peter Lysholm appointed board member
  • Moved to Kirkebjerg Allé 86, 1, 2605 Brøndby
20001 changemanagement 1
  • Mai-Britt Jønsson appointed board member
19992 changesaddress 1 · name 1
  • Moved to Kirkebjerg Allé 88, 2, 2605 Brøndby
  • Name changed from LYSHOLM REKLAME & MARKETING A/S to LYSHOLM REKLAMEBUREAU A/S
19953 changesname 1 · capital 1 · management 1
  • Name changed from LYSHOLM REKLAME & MARKETING ApS to LYSHOLM REKLAME & MARKETING A/S
  • Share capital changed from 80,000 DKK to 500,000 DKK
  • Jette Ulrik Lysholm stepped down as director
19915 changesfounded 1 · management 4
  • Registered as LYSHOLM REKLAME & MARKETING ApS
  • Leif Lysholm appointed director
  • Carl Christian Kejlskov Jørgensen appointed chair of the board
  • Henning Skouborg appointed board member
  • Jette Ulrik Lysholm appointed director

Related companies

Same industry in Brøndby

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction