Lone Frost Reklamebureau ApS
Private limited companyCVR 18624842NyborgActive
Lone Frost Reklamebureau ApS is a private limited company, based in Nyborg, active in planning and design of advertising campaigns, founded in 1995. Equity was negative at the end of 2025 (−DKK 403k). The company made a loss in both 2024 and 2025, most recently DKK 306k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 38% (2024 → 2025), to DKK 327k.
- The loss grew: from DKK 145k to DKK 306k (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 325 | 270 | 402 | 347 | 237 | 327 | +37.7% |
| Operating profit (EBIT) | −177 | 95 | 206 | 21 | −127 | −273 | −115.1% |
| Profit before tax | −198 | 76 | 201 | 10 | −145 | −306 | −111.2% |
| Net profit | −227 | 76 | 201 | 10 | −145 | −306 | −111.2% |
| Total assets | 585 | 613 | 645 | 372 | 291 | 213 | −26.7% |
| Equity | −240 | −164 | 38 | 48 | −97 | −403 | −316.5% |
| Liabilities | 825 | 776 | 607 | 324 | 388 | 616 | +59% |
| Cash and cash equivalents | 4 | 11 | 172 | 10 | 10 | 10 | 0% |
| Average number of employees | 1 | 2 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 403k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 02/04/2024 – 01/04/2025 | 19/08/2025 | The company | PDF not statedXBRL |
| 2024 | 02/04/2023 – 01/04/2024 | 16/08/2024 | The company | PDF not statedXBRL |
| 2023 | 02/04/2022 – 01/04/2023 | 23/08/2023 | The company | PDF not statedXBRL |
| 2022 | 02/04/2021 – 01/04/2022 | 17/08/2022 | The company | PDF not statedXBRL |
| 2021 | 02/04/2020 – 01/04/2021 | 18/08/2021 | The company | PDF not statedXBRL |
| 2020 | 02/04/2019 – 01/04/2020 | 22/10/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,290of 69,742 Better than 18% | No. 65,259of 69,964 Better than 7% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 542of 633 Better than 14% | No. 601of 634 Better than 5% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 8,930of 10,152 Better than 12% | No. 9,999of 10,275 Better than 3% |
| All companies of type ApS66,508 companies in the comparison | No. 55,116of 66,379 Better than 17% | No. 61,700of 66,505 Better than 7% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Lone Frost Reklamebureau ApSDKK 327k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Lone Frost Reklamebureau ApS−DKK 306k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Lone Frost Reklamebureau ApS−DKK 403k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Lone Frost Reklamebureau ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Lone Frost100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lone Frost | Director | 01/06/1995 |
- Founders
- Victor Christoffersen ApS
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Victor Christoffersen | Director | 01/06/1995 | 25/08/1995 |
| Ole Ravnsnæs | Chair of the board | 01/06/1995 | 27/12/1996 |
| Eyvind Johannes Madsen | Board member | 01/06/1995 | 27/12/1996 |
| Per Arne Slobak | Board member | 01/06/1995 | 27/12/1996 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
2 active production unitsÅløkkevej 60
5800 Nyborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| LONE FROST REKLAMEBUREAU ApS | Åløkkevej 60, 5800 Nyborg | 2 | 1004260195 |
| Bed & Breakfast Åløkkegården | Åløkkevej 60, 5800 Nyborg | 1 | 1021923199 |
Purpose
Selskabets formål er at drive handel og industri og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
24 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Åløkkevej 60, Aunslev, 5800 Nyborg
20141 changeaddress 1
- AddressMoved to Mellemgade 5, 1, 5800 Nyborg
20081 changeindustry 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
- AddressMoved to Åløkkevej 60, Aunslev, 5800 Nyborg
20031 changeaddress 1
- AddressMoved to Åløkkevej 60, Aunslev, 5800 Nyborg
19963 changesmanagement 3
- ManagementOle Ravnsnæs stepped down as chair of the board
- ManagementEyvind Johannes Madsen stepped down as board member
- ManagementPer Arne Slobak stepped down as board member
19959 changesownership 1 · name 1 · management 6 · founded 1
- OwnershipLone Frost registered as owner (100%)
- NameName changed from VICH 4261 ApS to LONE FROST REKLAMEBUREAU ApS
- ManagementVictor Christoffersen stepped down as director
- FoundedRegistered as VICH 4261 ApS
- ManagementVictor Christoffersen appointed director
- ManagementOle Ravnsnæs appointed chair of the board
- ManagementEyvind Johannes Madsen appointed board member
- ManagementPer Arne Slobak appointed board member
- ManagementLone Frost appointed director
Related companies
Same people in management
- Danish Crown A/Svia Victor Christoffersen
- Vestas Wind Systems A/Svia Victor Christoffersen
- Hofor A/Svia Victor Christoffersen
- Ørsted Services A/Svia Victor Christoffersen
- Saxo Bank A/Svia Victor Christoffersen
- Ørsted Bioenergy & Thermal Power A/Svia Victor Christoffersen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.