Lead Company ApS
Private limited companyCVR 43612433Randers CActive
Lead Company ApS is a private limited company, based in Randers C, active in planning and design of advertising campaigns, founded in 2022. Net profit fell 9% from 2024 to 2025, ending at DKK 404k. Equity fell to DKK 34,358 in 2025. 6 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 20% (2024 → 2025), to DKK 3.6m.
- Net profit fell 9% (2024 → 2025), to DKK 404k.
- Equity fell 91% (2024 → 2025), to DKK 34,358.
Employees
- 3 more employees than a year earlier: 7 (07/2026) against 4 (07/2025).
Management and owners, last 24 months
- New in management: Michael Eliasen (ceo, 08/08/2025) and Mads Bugge Ross (director, 08/08/2025).
- Stepped down: Mads Bugge Ross (ceo, 07/08/2025).
- New owners registered: Eliasen ApS (08/08/2025), Købstad ApS (01/10/2026) and Mads Ross Invest ApS (01/10/2026) (+3).
- No longer registered as owner: Købstad ApS (07/08/2025), Mads Ross Invest ApS (07/08/2025) and Købstad ApS (30/09/2026) (+1).
Registrations, last 24 months
- 27/07/2026: Moved to Rådhustorvet 4, st. th, 8900 Randers C
- 07/01/2025: Moved to Jernbanegade 12A, 8900 Randers C
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | 1,917 | not stated | not stated | – |
| Gross profit | 1,621 | 3,032 | 3,634 | +19.9% |
| Operating profit (EBIT) | 248 | 575 | 516 | −10.2% |
| Profit before tax | 246 | 572 | 521 | −9% |
| Net profit | 188 | 442 | 404 | −8.6% |
| Total assets | 600 | 1,018 | 947 | −6.9% |
| Equity | 228 | 400 | 34 | −91.4% |
| Liabilities | 372 | 605 | 902 | +49% |
| Cash and cash equivalents | 370 | 454 | 228 | −49.7% |
| Average number of employees | 2 | 3 | 5 | +66.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 91% from 2024 to 2025 (DKK 400k to DKK 34,358).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 12/03/2025 | The company | PDFXBRL |
| 2023 | 31/10/2022 – 31/12/2023 | 08/05/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 18,914of 69,742 Better than 73% | No. 58,372of 69,964 Better than 17% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 166of 633 Better than 74% | No. 525of 634 Better than 17% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 3,238of 16,614 Better than 81% | No. 12,001of 16,661 Better than 28% |
| All companies of type ApS66,508 companies in the comparison | No. 18,866of 66,379 Better than 72% | No. 54,648of 66,505 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Lead Company ApSDKK 3.6m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Lead Company ApSDKK 404k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Lead Company ApSDKK 34,358
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Lead Company ApS7
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Eliasen ApS25%
- Købstad ApS25%
- Mads Ross Invest ApS25%
- Innovio Digital ApS25%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Pahuus Sass | Director | 31/10/2022 |
| Michael Eliasen | CEO | 08/08/2025 |
| Mads Bugge Ross | Director | 08/08/2025 |
- Founders
- Mads Bugge Ross, Købstad ApS, Mads Munklinde Cramer, Ditte Bille Kaysen
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mads Bugge Ross | CEO | 31/10/2022 | 07/08/2025 |
| Mads Munklinde Cramer | Director | 31/10/2022 | 02/01/2023 |
| Ditte Bille Kaysen | Director | 31/10/2022 | 31/01/2023 |
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsRådhustorvet 4
8900 Randers C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| LEAD COMPANY ApS | Rådhustorvet 4, st. th, 8900 Randers C | 6 | 1028705685 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
40 registered events20267 changesownership 5 · address 1 · accounts 1
- OwnershipKøbstad ApS registered as owner (25%)
- OwnershipInnovio Digital ApS registered as owner (25%)
- OwnershipMads Ross Invest ApS registered as owner (25%)
- OwnershipKøbstad ApS is no longer registered as owner
- OwnershipMads Ross Invest ApS is no longer registered as owner
- AddressMoved to Rådhustorvet 4, st. th, 8900 Randers C
- AccountsAnnual report for 2025 published
202511 changesmanagement 3 · ownership 5 · accounts 1 · address 1 · industry 1
- ManagementMichael Eliasen appointed ceo
- ManagementMads Bugge Ross appointed director
- OwnershipKøbstad ApS registered as owner (33.33%)
- OwnershipMads Ross Invest ApS registered as owner (33.33%)
- OwnershipEliasen ApS registered as owner (25%)
- ManagementMads Bugge Ross stepped down as ceo
- OwnershipKøbstad ApS is no longer registered as owner
- OwnershipMads Ross Invest ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- AddressMoved to Jernbanegade 12A, 8900 Randers C
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Parkboulevarden 31, 8920 Randers NV
202310 changesaddress 1 · name 1 · management 2 · ownership 6
- AddressMoved to Normansvej 1, 8920 Randers NV
- NameName changed from Vividly ApS to LEAD COMPANY ApS
- ManagementDitte Bille Kaysen stepped down as director
- OwnershipKøbstad ApS registered as owner (50%)
- OwnershipMads Ross Invest ApS registered as owner (50%)
- OwnershipMads Bugge Ross is no longer registered as owner
- OwnershipDitte Bille Kaysen is no longer registered as owner
- OwnershipKøbstad ApS is no longer registered as owner
- ManagementMads Munklinde Cramer stepped down as director
- OwnershipMads Munklinde Cramer is no longer registered as owner
202210 changesaddress 1 · founded 1 · management 4 · ownership 4
- AddressMoved to Vestergade 10B, 8900 Randers C
- FoundedRegistered as Vividly ApS
- ManagementMads Bugge Ross appointed ceo
- ManagementMads Munklinde Cramer appointed director
- ManagementDitte Bille Kaysen appointed director
- ManagementThomas Pahuus Sass appointed director
- OwnershipMads Bugge Ross registered as owner (33.33%)
- OwnershipMads Munklinde Cramer registered as owner (10%)
- OwnershipKøbstad ApS registered as owner (33.33%)
- OwnershipDitte Bille Kaysen registered as owner (20%)
Related companies
Same industry in Randers
- Buchs A/S35 employees
- Conmedia ApS31 employees
- B10 Marketing A/S12 employees
- First Edge Marketing ApS7 employees
- Bureau Frydensberg & Co. A/S5 employees
- Displays.Nu ApS4 employees
Same people in management
- Bilhuset Haldrup Randers A/Svia Mads Bugge Ross
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.