Kronex Guld & Sølv ApS
Private limited companyCVR 33878397HerlevActive
Kronex Guld & Sølv ApS is a private limited company, based in Herlev, active in retail sale of watches and jewellery, founded in 2011. The company went from a profit in 2024 to a loss of DKK 174k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 87% (2024 → 2025), to DKK 50,534.
- Net profit went from a profit of DKK 167k to a loss of DKK 174k (2024 → 2025).
- Equity fell 11% (2024 → 2025), to DKK 866k.
Employees
- 1 fewer employees than a year earlier: 2 (08/2026) against 3 (08/2025).
Registrations, last 24 months
- 10/09/2026: Moved to Tornerosevej 104, 2730 Herlev
- 24/03/2025: Moved to Nørrebrogade 231, 2200 København N
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 374 | – | 354 | 330 | 382 | 51 | −86.8% |
| Operating profit (EBIT) | 166 | 142 | 104 | 129 | 193 | −172 | −189.5% |
| Profit before tax | 166 | 142 | 104 | 129 | 167 | −174 | −204.2% |
| Net profit | 129 | 111 | 81 | 101 | 167 | −174 | −204.2% |
| Total assets | 1,608 | 1,138 | 3,015 | 1,973 | 1,874 | 1,912 | +2% |
| Equity | 640 | 751 | 832 | 932 | 977 | 866 | −11.3% |
| Liabilities | 968 | 387 | 2,184 | 1,041 | 897 | 1,046 | +16.6% |
| Cash and cash equivalents | 216 | 139 | 80 | 62 | 74 | 46 | −37.2% |
| Average number of employees | 3 | 4 | 3 | 3 | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 23/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 03/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 03/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 03/03/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,841of 69,742 Better than 11% | No. 35,532of 69,964 Better than 49% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 204of 220 Better than 7% | No. 135of 220 Better than 39% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 22,301of 24,791 Better than 10% | No. 18,680of 24,909 Better than 25% |
| All companies of type ApS66,508 companies in the comparison | No. 59,455of 66,379 Better than 10% | No. 31,371of 66,505 Better than 53% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- Kronex Guld & Sølv ApSDKK 50,534
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Kronex Guld & Sølv ApS−DKK 174k
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- Kronex Guld & Sølv ApSDKK 866k
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- Kronex Guld & Sølv ApS2
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mohammad Mahdi Daoud100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Safad Ali | CEO | 21/08/2019 |
- Founders
- Hassaneen El-Asadi
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Ali Adnan Hadi El-Asadi | Director | 10/07/2012 | 08/08/2014 |
| Hassaneen El-Asadi | Director | 08/08/2014 | 01/10/2015 |
| Rami Abdelghani Daoud | Director | 01/10/2015 | 21/08/2019 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsTornerosevej 104
2730 Herlev
| Production unit | Address | Employees | P number |
|---|---|---|---|
| KRONEX GULD & SØLV ApS | Tornerosevej 104, 2730 Herlev | 2 | 1017094323 |
Purpose
Selskabets formål er at drive handelsvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
26 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Tornerosevej 104, 2730 Herlev
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Nørrebrogade 231, 2200 København N
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesownership 2 · accounts 1
- OwnershipMohammad Mahdi Daoud registered as owner (100%)
- OwnershipHassaneen El-Asadi is no longer registered as owner
- AccountsAnnual report for 2021 published
20213 changesownership 2 · accounts 1
- OwnershipHassaneen El-Asadi registered as owner (100%)
- OwnershipAdnan Hadi Nour El-Asadi is no longer registered as owner
- AccountsAnnual report for 2020 published
20196 changesmanagement 2 · ownership 4
- ManagementSafad Ali appointed ceo
- ManagementRami Abdelghani Daoud stepped down as director
- OwnershipAdnan Hadi Nour El-Asadi registered as owner (100%)
- OwnershipSafad Ali registered as owner (100%)
- OwnershipSafad Ali is no longer registered as owner
- OwnershipAdnan Hadi Nour El-Asadi is no longer registered as owner
20153 changesmanagement 2 · ownership 1
- ManagementRami Abdelghani Daoud appointed director
- ManagementHassaneen El-Asadi stepped down as director
- OwnershipAdnan Hadi Nour El-Asadi registered as owner (100%)
20142 changesmanagement 2
- ManagementHassaneen El-Asadi appointed director
- ManagementAli Adnan Hadi El-Asadi stepped down as director
20121 changemanagement 1
- ManagementAli Adnan Hadi El-Asadi appointed director
20111 changefounded 1
- FoundedRegistered as KRONEX GULD & SØLV ApS
Related companies
Same people in management
- I Perfume Apsvia Adnan Hadi Nour El-Asadi
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.