Kronborg Auto A/S
Public limited companyCVR 42525928HelsingørActive
Kronborg Auto A/S is a public limited company, based in Helsingør, active in retail sale of motor vehicles, founded in 1980. Equity was negative at the end of 2025 (−DKK 5.8m). After a loss in 2024, the company made a profit of DKK 146k in 2025. With 42 employees, the company is about 11 times larger than the industry median.
Key figures · financial year 2025
Gross profitDKK 21.8m+109.5% vs. 2024
Net profitDKK 146k+101.8% vs. 2024
Equity−DKK 5.8m+2.4% vs. 2024
Employees42latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 109% (2024 → 2025), to DKK 21.8m.
- Net profit went from a loss of DKK 7.9m to a profit of DKK 146k (2024 → 2025).
Employees
- 1 more employees than a year earlier: 42 (07/2026) against 41 (07/2025).
Management and owners, last 24 months
- New in management: Michael Ebeling (chair of the board, 29/09/2025).
- Stepped down: Claus Bjerring Christiansen (chair of the board, 29/09/2025) and Nils Rodh (deputy chair, 16/09/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 15,521 | 19,041 | 18,788 | 17,122 | 10,415 | 21,817 | +109.5% |
| Operating profit (EBIT) | – | 2,884 | 1,530 | −2,182 | −8,382 | 1,414 | +116.9% |
| Profit before tax | 739 | 1,411 | −1,976 | −4,195 | −10,398 | 195 | +101.9% |
| Net profit | 537 | 1,098 | −2,121 | −2,860 | −7,892 | 146 | +101.8% |
| Total assets | 47,827 | 53,343 | 47,713 | 37,668 | 49,262 | 34,029 | −30.9% |
| Equity | 6,942 | 7,721 | 4,762 | 1,902 | −5,990 | −5,844 | +2.4% |
| Liabilities | 39,020 | 43,638 | 40,937 | 35,398 | 55,153 | 39,694 | −28% |
| Cash and cash equivalents | 59 | 5,062 | 1,872 | 1,226 | 15,753 | 20 | −99.9% |
| Average number of employees | 30 | 27 | 31 | 31 | 31 | 34 | +9.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 5.8m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/03/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 26/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 08/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 25/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
862 companies in the databaseComparison with the other companies in retail sale of motor vehicles based on the latest financial year.
Gross profitDKK 21.8mNo. 93 of 861
Better than 89% of the companies in the industry
Equity−DKK 5.8mNo. 859 of 862
Better than 0% of the companies in the industry
Number of employees42No. 92 of 862
Better than 89% of the companies in the industry
Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 2,473of 9,892 Better than 75% | No. 9,729of 9,922 Better than 2% |
| Same industry and 20–49 employees137 companies in the comparison | No. 28of 137 Better than 80% | No. 136of 137 Better than 1% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 2,658of 10,152 Better than 74% | No. 10,188of 10,275 Better than 1% |
| All companies of type A/S18,025 companies in the comparison | No. 5,551of 17,786 Better than 69% | No. 17,709of 18,024 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of motor vehiclesGross profit
- Kronborg Auto A/SDKK 21.8m
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
Net profit
- Kronborg Auto A/SDKK 146k
- Ejner Hessel A/SDKK 168.7m
- Semler Mobility Retail A/SDKK 50.9m
Equity
- Kronborg Auto A/S−DKK 5.8m
- Ejner Hessel A/SDKK 1.2bn
- Semler Mobility Retail A/SDKK 167.2m
Employees
- Kronborg Auto A/S42
- Ejner Hessel A/S1,866
- Semler Mobility Retail A/S1,617
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterKronborg Auto A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Peter Winkel Persson | CEO | 13/06/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Rolf Trap Hillers | Board member | 20/12/2023 |
| Peter Winkel Persson | Board member | 13/06/2024 |
| Michael Ebeling | Chair of the board | 29/09/2025 |
Former management (29)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Verner Skov Nielsen | Board member | 16/12/1980 | 03/06/2003 |
| Jørgen Krüger Henriksen | Board member | 16/12/1980 | 15/01/1999 |
| Jørgen Krüger Henriksen | Director | 16/12/1980 | 09/03/1998 |
| Juul Juulsgaard Mathiasen | Board member | 16/12/1980 | 03/06/2003 |
| Carsten Ringgård | Board member | 01/10/1997 | 03/06/2003 |
| Flemming Hilding Hansen | Director | 08/09/1998 | 04/02/2003 |
| Flemming Hilding Hansen | Board member | 21/03/1999 | 04/02/2003 |
| Juul Juulsgaard Mathiasen | CEO | 04/02/2003 | 03/06/2003 |
| Michael Lau Therkildsen | Board member | 03/06/2003 | 30/06/2023 |
| Michael Lau Therkildsen | CEO | 03/06/2003 | 30/06/2023 |
| Bettina Vedsted Therkildsen | Board member | 03/06/2003 | 27/09/2004 |
| Per Lykke Therkildsen | Chair of the board | 03/06/2003 | 27/09/2004 |
| Lars Henry Aarup | Board member | 27/09/2004 | 16/11/2012 |
| Erik Juhl Lindberg | Chair of the board | 27/09/2004 | 31/08/2005 |
| Knud Foldschack | Chair of the board | 31/08/2005 | 30/06/2023 |
| Steen Bertelsen | Director | 01/09/2007 | 15/09/2020 |
| Karsten Peter Reich | Board member | 26/11/2007 | 30/06/2016 |
| Steen Bertelsen | Board member | 11/08/2008 | 29/10/2020 |
| Claus Dyhr Christensen | Board member | 16/11/2012 | 30/06/2023 |
| Anders Vandsted Sloth | Board member | 30/06/2016 | 30/06/2023 |
| Kenneth Brunsholm | Director | 15/09/2020 | 29/06/2023 |
| Morten Bøhm Jørgensen | Board member | 23/11/2021 | 30/06/2023 |
| Claus Bjerring Christiansen | Chair of the board | 30/06/2023 | 29/09/2025 |
| Kenneth Brunsholm | CEO | 30/06/2023 | 13/06/2024 |
| Lars Bjørn Rasmussen | Deputy chair | 30/06/2023 | 20/12/2023 |
| Johnny Vilhelmsen | Board member | 30/06/2023 | 20/12/2023 |
| Peter Winkel Persson | Deputy chair | 20/12/2023 | 12/06/2024 |
| Nils Rodh | Board member | 20/12/2023 | 12/06/2024 |
| Nils Rodh | Deputy chair | 13/06/2024 | 16/09/2026 |
Signing rule: Selskabet tegnes af bestyrelsesformanden og næstformanden i forening eller af bestyrelsesformanden i forening med den administrerende direktør, eller af to bestyrelsesmedlemmer.
Address and production units
2 active production unitsKlostermosevej 121
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| KRONBORG AUTO A/S | Klostermosevej 121, 3000 Helsingør | 42 | 1001826460 |
| Helsingør Bilhus Aps | H C Ørsteds Vej 10, 3000 Helsingør | – | 1023692615 |
Purpose
Selskabets formål er at drive handel, reparations- virksomhed og udlejning samt andet hermed i forbindelse stående virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
91 registered events02015
52016
02017
52018
02019
62020
22021
22022
172023
72024
42025
22026
20262 changesmanagement 1 · accounts 1
- ManagementNils Rodh stepped down as deputy chair
- AccountsAnnual report for 2025 published
20254 changesmanagement 2 · accounts 1 · industry 1
- ManagementMichael Ebeling appointed chair of the board
- ManagementClaus Bjerring Christiansen stepped down as chair of the board
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of motor vehicles (478100)
20247 changesmanagement 6 · accounts 1
- ManagementPeter Winkel Persson appointed ceo
- ManagementPeter Winkel Persson appointed board member
- ManagementNils Rodh appointed deputy chair
- ManagementKenneth Brunsholm stepped down as ceo
- ManagementNils Rodh stepped down as board member
- ManagementPeter Winkel Persson stepped down as deputy chair
- AccountsAnnual report for 2023 published
202317 changesmanagement 16 · accounts 1
- ManagementRolf Trap Hillers appointed board member
- ManagementNils Rodh appointed board member
- ManagementPeter Winkel Persson appointed deputy chair
- ManagementJohnny Vilhelmsen stepped down as board member
- ManagementLars Bjørn Rasmussen stepped down as deputy chair
- ManagementClaus Bjerring Christiansen appointed chair of the board
- ManagementJohnny Vilhelmsen appointed board member
- ManagementLars Bjørn Rasmussen appointed deputy chair
- ManagementKenneth Brunsholm appointed ceo
- ManagementMorten Bøhm Jørgensen stepped down as board member
- ManagementAnders Vandsted Sloth stepped down as board member
- ManagementClaus Dyhr Christensen stepped down as board member
- ManagementKnud Foldschack stepped down as chair of the board
- ManagementMichael Lau Therkildsen stepped down as ceo
- ManagementMichael Lau Therkildsen stepped down as board member
- ManagementKenneth Brunsholm stepped down as director
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Klostermosevej 121, 3000 Helsingør
- AccountsAnnual report for 2021 published
20212 changesmanagement 1 · accounts 1
- ManagementMorten Bøhm Jørgensen appointed board member
- AccountsAnnual report for 2020 published
20206 changesownership 3 · management 3
- OwnershipSemler Mobility CH A/S registered as owner (100%)
- OwnershipCar Partner ApS is no longer registered as owner
- OwnershipSemler Mobility CH A/S is no longer registered as owner
- ManagementSteen Bertelsen stepped down as board member
- ManagementKenneth Brunsholm appointed director
- ManagementSteen Bertelsen stepped down as director
20185 changesaddress 1 · ownership 4
- AddressMoved to Klostermosevej 121, 3000 Helsingør
- OwnershipCar Partner ApS registered as owner (33.33%)
- OwnershipBERTELSEN BILER A/S is no longer registered as owner
- OwnershipSteen Bertelsen is no longer registered as owner
- OwnershipMichael Lau Therkildsen is no longer registered as owner
20165 changesmanagement 2 · address 1 · ownership 2
- ManagementAnders Vandsted Sloth appointed board member
- ManagementKarsten Peter Reich stepped down as board member
- AddressMoved to Klostermosevej 121, 3000 Helsingør
- OwnershipSemler Mobility CH A/S registered as owner (50%)
- OwnershipAUTOHUSET GLOSTRUP A/S is no longer registered as owner
20122 changesmanagement 2
- ManagementClaus Dyhr Christensen appointed board member
- ManagementLars Henry Aarup stepped down as board member
20086 changesmanagement 1 · ownership 3 · address 1 · industry 1
- ManagementSteen Bertelsen appointed board member
- OwnershipBERTELSEN BILER A/S registered as owner (33.33%)
- OwnershipSteen Bertelsen registered as owner (33.33%)
- OwnershipAUTOHUSET GLOSTRUP A/S registered as owner (50%)
- AddressMoved to Klostermosevej 121, 3000 Helsingør
- IndustryIndustry changed to Detailhandel med personbiler, varebiler og minibusser (451120)
20072 changesmanagement 2
- ManagementKarsten Peter Reich appointed board member
- ManagementSteen Bertelsen appointed director
20053 changesmanagement 2 · ownership 1
- ManagementKnud Foldschack appointed chair of the board
- ManagementErik Juhl Lindberg stepped down as chair of the board
- OwnershipMichael Lau Therkildsen registered as owner (50%)
20044 changesmanagement 4
- ManagementLars Henry Aarup appointed board member
- ManagementErik Juhl Lindberg appointed chair of the board
- ManagementPer Lykke Therkildsen stepped down as chair of the board
- ManagementBettina Vedsted Therkildsen stepped down as board member
200311 changesmanagement 11
- ManagementMichael Lau Therkildsen appointed ceo
- ManagementPer Lykke Therkildsen appointed chair of the board
- ManagementBettina Vedsted Therkildsen appointed board member
- ManagementMichael Lau Therkildsen appointed board member
- ManagementJuul Juulsgaard Mathiasen stepped down as ceo
- ManagementCarsten Ringgård stepped down as board member
- ManagementJuul Juulsgaard Mathiasen stepped down as board member
- ManagementVerner Skov Nielsen stepped down as board member
- ManagementJuul Juulsgaard Mathiasen appointed ceo
- ManagementFlemming Hilding Hansen stepped down as board member
- ManagementFlemming Hilding Hansen stepped down as director
19994 changesindustry 1 · capital 1 · management 2
- IndustryIndustry changed to Detailhandel med biler (501020)
- CapitalShare capital changed from 1,100,000 DKK to 3,000,000 DKK
- ManagementFlemming Hilding Hansen appointed board member
- ManagementJørgen Krüger Henriksen stepped down as board member
19982 changesmanagement 2
- ManagementFlemming Hilding Hansen appointed director
- ManagementJørgen Krüger Henriksen stepped down as director
19971 changemanagement 1
- ManagementCarsten Ringgård appointed board member
19951 changename 1
- NameName changed from BØRGE JENSEN'S EFTF. AUTO A/S to KRONBORG AUTO A/S
19805 changesfounded 1 · management 4
- FoundedRegistered as BØRGE JENSEN'S EFTF. AUTO A/S
- ManagementJørgen Krüger Henriksen appointed board member
- ManagementJuul Juulsgaard Mathiasen appointed board member
- ManagementJørgen Krüger Henriksen appointed director
- ManagementVerner Skov Nielsen appointed board member
Related companies
Same industry in Helsingør
- Benny Djarlo Automobiler A/S62 employees
- Harris Hansen Motor A/S15 employees
- Autonova ApS12 employees
- Nordens Biler ApS6 employees
- Autohuset Schibsbye ApS4 employees
- Hultgren Construction ApS2 employees
Same people in management
- Tivoli A/Svia Claus Dyhr Christensen
- Semler Mobility Retail A/Svia Claus Bjerring Christiansen
- Autohuset Vestergaard A/S Personvognevia Nils Rodh
- European Energy A/Svia Claus Dyhr Christensen
- P. Christensen A/Svia Claus Bjerring Christiansen
- Heras Denmark A/Svia Knud Foldschack
Largest in the industry
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Autohuset Vestergaard A/S PersonvogneDKK 373.3m
- Nielsen Car Group A/SDKK 319.7m
- P. Christensen A/SDKK 289.3m
- Auto-Centralen A/SDKK 272.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.