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Kirppu Group ApS

Private limited companyCVR 35865071HillerødActive

Kirppu Group ApS is a private limited company, based in Hillerød, active in other retail sale of new goods in specialised stores, founded in 2014. The company went from a profit in 2024 to a loss of DKK 388k in 2025. With 18 employees, the company is about 9 times larger than the industry median. Equity fell to DKK 8.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 8m+19.9% vs. 2024
Net profit−DKK 388k−108.5% vs. 2024
EquityDKK 8.1m−22.6% vs. 2024
Employees18latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 20% (2024 → 2025), to DKK 8m.
  • Net profit went from a profit of DKK 4.5m to a loss of DKK 388k (2024 → 2025).
  • Equity fell 23% (2024 → 2025), to DKK 8.1m.

Employees

  • 1 more employees than a year earlier: 18 (07/2026) against 17 (07/2025).

Management and owners, last 24 months

  • New in management: Jacob Pedersen (ceo, 07/10/2025) and Helle Schjødt-Bruhn (board member, 17/09/2026).
  • Stepped down: Morten Bøjland (ceo, 07/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Kirppu Group ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,9056,8827,9757,3316,6527,976+19.9%
Operating profit (EBIT)6091,7302,63683−2,225−4,264−91.6%
Profit before tax1,6162,7559562,6393,966−1,352−134.1%
Net profit1,4812,3703892,6574,540−388−108.5%
Total assets7,35416,99914,80018,45418,37719,835+7.9%
Equity2,6634,5484,1876,72410,4648,101−22.6%
Liabilities4,61912,42510,61311,7307,91211,734+48.3%
Cash and cash equivalents1,0533,0295458731,3811,294−6.3%
Average number of employees7810121417+21.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (372 companies)

Annual reports

6 financial years
Annual reports for Kirppu Group ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202520/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202430/10/2024The companyPDFXBRL
202301/07/2022 – 30/06/202303/10/2023The companyPDFXBRL
202201/07/2021 – 30/06/202225/10/2022The companyPDFXBRL
202101/07/2020 – 30/06/202107/10/2021The companyPDFXBRL
202001/07/2019 – 30/06/202025/09/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

372 companies in the database

Comparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.

Gross profitDKK 8mNo. 28 of 372
Better than 93% of the companies in the industry
EquityDKK 8.1mNo. 23 of 372
Better than 94% of the companies in the industry
Number of employees18No. 17 of 372
Better than 96% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.

DKK 100kDKK 1.3mDKK 17.9mDKK 240mDKK 1.4bnHere
Distribution of gross profit for 339 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 7,003of 69,742
Better than 90%
No. 10,387of 69,964
Better than 85%
Same industry and fewer than 20 employees339 companies in the comparison
No. 11of 339
Better than 97%
No. 14of 339
Better than 96%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 5,536of 33,588
Better than 84%
No. 4,316of 33,687
Better than 87%
All companies of type ApS66,508 companies in the comparison
No. 8,099of 66,379
Better than 88%
No. 7,971of 66,505
Better than 88%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other retail sale of new goods in specialised stores
Gross profit
  1. Kirppu Group ApSDKK 8m
  2. Zebra A/SDKK 3.2bn
  3. Hilmer Denmark ApSDKK 104.7m
Net profit
  1. Kirppu Group ApS−DKK 388k
  2. Zebra A/S−DKK 265.1m
  3. Hilmer Denmark ApSDKK 2m
Equity
  1. Kirppu Group ApSDKK 8.1m
  2. Zebra A/S−DKK 295.9m
  3. Hilmer Denmark ApSDKK 6.1m
Employees
  1. Kirppu Group ApS18
  2. Zebra A/S714
  3. Hilmer Denmark ApS593

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Følbæk Gruppen ApS10%
  • Faktor-fødevarer ApS25%
  • Gube Invest ApS25%
  • Movios Invest ApS25%
Kirppu Group ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

7 active registrations

Executive management

Executive management at Kirppu Group ApS
NameRoleAppointed
Claus AndreassenDirector02/06/2014
Jacob PedersenCEO07/10/2025

Board of directors

Board of directors at Kirppu Group ApS
NameRoleAppointed
Morten BøjlandBoard member04/04/2017
Claus AndreassenBoard member04/04/2017
Anders Gregers PedersenBoard member13/09/2018
Peter Følbæk NielsenChair of the board13/09/2018
Helle Schjødt-BruhnBoard member17/09/2026
Founders
Morten Bøjland, Claus Andreassen
Former management (5)
Former management at Kirppu Group ApS
NameRoleAppointedResigned
Morten BøjlandChair of the board02/06/201403/04/2017
Anders Gregers PedersenChair of the board04/04/201712/09/2018
Morten BøjlandDirector04/04/201718/06/2019
Peter Følbæk NielsenBoard member04/04/201712/09/2018
Morten BøjlandCEO19/06/201907/10/2025

Signing rule: Selskabet tegnes af en direktør og bestyrelsesformanden i forening.

Address and production units

1 active production units

Gefionsvej 6B
3400 Hillerød

Hillerød Municipality · Postcode 3400

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Kirppu Group ApSGefionsvej 6B, 3400 Hillerød191019438437

Purpose

Selskabets formål er ejerskab af andre selskaber, investeringer samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

42 registered events
20261 changemanagement 1
  • Helle Schjødt-Bruhn appointed board member
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2025 published
  • Jacob Pedersen appointed ceo
  • Morten Bøjland stepped down as ceo
  • Industry changed to Other retail sale of new goods in specialised stores (477800)
20242 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Anden detailhandel undtagen fra forretninger, stadepladser og markeder (479900)
20232 changesname 1 · accounts 1
  • Name changed from Kirppu Danmark ApS to Kirppu Group ApS
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20212 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Gefionsvej 6B, 3400 Hillerød
20201 changeaccounts 1
  • Annual report for 2020 published
20192 changesmanagement 2
  • Morten Bøjland appointed ceo
  • Morten Bøjland stepped down as director
20184 changesmanagement 4
  • Anders Gregers Pedersen appointed board member
  • Peter Følbæk Nielsen appointed chair of the board
  • Anders Gregers Pedersen stepped down as chair of the board
  • Peter Følbæk Nielsen stepped down as board member
201713 changesmanagement 6 · capital 1 · ownership 6
  • Morten Bøjland appointed board member
  • Anders Gregers Pedersen appointed chair of the board
  • Morten Bøjland appointed director
  • Peter Følbæk Nielsen appointed board member
  • Claus Andreassen appointed board member
  • Morten Bøjland stepped down as chair of the board
  • Share capital changed from 50,000 DKK to 83,333 DKK
  • Følbæk Gruppen ApS registered as owner (10%)
  • FAKTOR-FØDEVARER ApS registered as owner (25%)
  • Gube Invest ApS registered as owner (25%)
  • Movios Invest ApS registered as owner (25%)
  • Gube Invest ApS is no longer registered as owner
  • Movios Invest ApS is no longer registered as owner
20164 changesownership 3 · address 1
  • Gube Invest ApS registered as owner (50%)
  • Movios Invest ApS registered as owner (50%)
  • Moved to Herredsvejen 2, 3400 Hillerød
  • MBCA HOLDING ApS is no longer registered as owner
20153 changesname 1 · industry 1 · ownership 1
  • Name changed from BRUGT PÅ EN NY MÅDE HOLDING ApS to Kirppu Danmark ApS
  • Industry changed to Leasing of intellectual property and similar products, except copyrighted works (774000)
  • MBCA HOLDING ApS registered as owner (100%)
20143 changesfounded 1 · management 2
  • Registered as BRUGT PÅ EN NY MÅDE HOLDING ApS
  • Morten Bøjland appointed chair of the board
  • Claus Andreassen appointed director

Related companies

Same industry in Hillerød

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction