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KIDS by FRIIS ApS

Private limited companyCVR 36906790BryrupActive

KIDS by FRIIS ApS is a private limited company, based in Bryrup, active in wholesale of luggage and leather goods, founded in 2015. Profit has grown three years in a row. Equity fell to DKK 1.8m in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.7m−8.3% vs. 2024
Net profitDKK 514k+1.3% vs. 2024
EquityDKK 1.8m−37% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 1.7m.
  • Net profit rose 1% (2024 → 2025), to DKK 514k.
  • Equity fell 37% (2024 → 2025), to DKK 1.8m.

Employees

  • 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for KIDS by FRIIS ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,7112,1722,0801,5651,8141,664−8.3%
Operating profit (EBIT)6571,085929423653665+1.8%
Profit before tax6511,068918413657667+1.6%
Net profit504829713317507514+1.3%
Total assets3,0093,8003,8253,6493,7092,558−31%
Equity1,9662,5952,9072,8242,9311,846−37%
Liabilities1,0371,200914820774710−8.3%
Cash and cash equivalents1,5792,2572,1312,2632,266988−56.4%
Average number of employees222221−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 37% from 2024 to 2025 (DKK 2.9m to DKK 1.8m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for KIDS by FRIIS ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202520/01/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/01/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/01/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/01/2023The companyPDFXBRL
202101/01/2021 – 31/12/202119/01/2022The companyPDFXBRL
202001/01/2020 – 31/12/202002/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 1.7mNo. 48 of 73
Better than 35% of the companies in the industry
EquityDKK 1.8mNo. 50 of 73
Better than 32% of the companies in the industry
Number of employees2No. 67 of 73
Better than 8% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 34,746of 69,742
Better than 50%
No. 25,377of 69,964
Better than 64%
Same industry and fewer than 20 employees58 companies in the comparison
No. 33of 58
Better than 44%
No. 35of 58
Better than 40%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,655of 33,588
Better than 44%
No. 11,317of 33,687
Better than 66%
All companies of type ApS66,508 companies in the comparison
No. 33,573of 66,379
Better than 49%
No. 21,481of 66,505
Better than 68%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. KIDS by FRIIS ApSDKK 1.7m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. KIDS by FRIIS ApSDKK 514k
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. KIDS by FRIIS ApSDKK 1.8m
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. KIDS by FRIIS ApS2
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • KIDS by FRIIS Holding ApS100%
KIDS by FRIIS ApS

Management

1 active registrations

Executive management

Executive management at KIDS by FRIIS ApS
NameRoleAppointed
Pernille Baden NielsenCEO29/05/2015
Founders
Pernille Baden Nielsen

Signing rule: Selskabet tegnes af én direktør alene.

Address and production units

1 active production units

Krude Møllevej 5
8654 Bryrup

Silkeborg Municipality · Postcode 8654

Production units
Production unitAddressEmployeesP number
KIDS by FRIIS ApSKrude Møllevej 5, Katrinedal, 8654 Bryrup21020438548

Purpose

Selskabets formål er aktiviteter med salg af interiør og gaveartikler til børn, pynt til højtider samt papirvarer og hermed beslægtede aktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

11 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20162 changesname 1 · industry 1
  • Name changed from Friisenborg ApS to KIDS by FRIIS ApS
  • Industry changed to Wholesale of luggage and leather goods (464930)
20153 changesownership 1 · founded 1 · management 1
  • KIDS by FRIIS Holding ApS registered as owner (100%)
  • Registered as Friisenborg ApS
  • Pernille Baden Nielsen appointed ceo

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction