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Kendskab ApS

Private limited companyCVR 37844225SilkeborgActive

Kendskab ApS is a private limited company, based in Silkeborg, active in planning and design of advertising campaigns, founded in 2016. After a loss in 2024, the company made a profit of DKK 202k in 2025. With 12 employees, the company is about 4 times larger than the industry median. Gross profit is higher than that of 80% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 6.6m+27.9% vs. 2024
Net profitDKK 202k+140.9% vs. 2024
EquityDKK 9,978+105.2% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 28% (2024 → 2025), to DKK 6.6m.
  • Net profit went from a loss of DKK 495k to a profit of DKK 202k (2024 → 2025).
  • Equity turned positive again: DKK 9,978 (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Kendskab ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,5279,0469,4096,6455,1766,621+27.9%
Operating profit (EBIT)2,0662,5921,704−1,570−569323+156.7%
Profit before tax2,0462,5791,693−1,574−631267+142.4%
Net profit1,5902,0131,318−1,228−495202+140.9%
Total assets3,5193,2472,4281,4391,7641,721−2.4%
Equity1,6982,2111,530−998−19210+105.2%
Liabilities1,8181,0348932,4371,9561,711−12.5%
Cash and cash equivalents2,2891,3874824258+79.2%
Average number of employees131516161311−15.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 1% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Kendskab ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202207/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202118/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202026/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121416182008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 6.6mNo. 145 of 715
Better than 80% of the companies in the industry
EquityDKK 9,978No. 617 of 716
Better than 14% of the companies in the industry
Number of employees12No. 114 of 716
Better than 84% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,329of 69,742
Better than 87%
No. 59,502of 69,964
Better than 15%
Same industry and fewer than 20 employees634 companies in the comparison
No. 70of 633
Better than 89%
No. 541of 634
Better than 15%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 6,659of 33,588
Better than 80%
No. 28,128of 33,687
Better than 17%
All companies of type ApS66,508 companies in the comparison
No. 10,127of 66,379
Better than 85%
No. 55,800of 66,505
Better than 16%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Kendskab ApSDKK 6.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Kendskab ApSDKK 202k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Kendskab ApSDKK 9,978
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Kendskab ApS12
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • HDV Holding ApS50%
  • SBP af 2010 Holding ApS50%
Kendskab ApS

Management

5 active registrations

Executive management

Executive management at Kendskab ApS
NameRoleAppointed
Jakob Hofman PedersenDirector01/07/2016
René Bitsch PoulsenDirector01/07/2016

Board of directors

Board of directors at Kendskab ApS
NameRoleAppointed
Jakob Hofman PedersenBoard member18/10/2018
René Bitsch PoulsenBoard member18/10/2018
Ole Lysgård MadsenChair of the board18/10/2018
Founders
HDV Holding ApS, SBP af 2010 Holding ApS

Signing rule: Selskabet tegnes af direktionen eller af den samlede bestyrelse.

Address and production units

2 active production units

Christian 8.s Vej 37
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Production units
Production unitAddressEmployeesP number
Kendskab ApSChristian 8.s Vej 37, 1. tv, 8600 Silkeborg151021560568
Kendskab ApSChristian 8.s Vej 37, 1. th, 8600 Silkeborg–1022313823

Purpose

Selskabets formål er drift af reklamebureau samt kursus- og undervisningsvirksomhed i tilknytning hertil samt anden hermed forbundet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20246 changesaccounts 1 · capital 1 · ownership 4
  • Annual report for 2023 published
  • Share capital changed from 50,000 DKK to 51,000 DKK
  • HDV Holding ApS registered as owner (50%)
  • SBP af 2010 Holding ApS registered as owner (50%)
  • HDV Holding ApS is no longer registered as owner
  • SBP af 2010 Holding ApS is no longer registered as owner
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Christian 8.s Vej 37, 1. tv, 8600 Silkeborg
20183 changesmanagement 3
  • Jakob Hofman Pedersen appointed board member
  • René Bitsch Poulsen appointed board member
  • Ole Lysgård Madsen appointed chair of the board
20171 changeaddress 1
  • Moved to Christian 8.s Vej 37, 1. tv, 8600 Silkeborg
20166 changesname 1 · founded 1 · management 2 · ownership 2
  • Name changed from Kaendskab ApS to Kendskab ApS
  • Registered as Kaendskab ApS
  • Jakob Hofman Pedersen appointed director
  • René Bitsch Poulsen appointed director
  • HDV Holding ApS registered as owner (50%)
  • SBP af 2010 Holding ApS registered as owner (50%)

Related companies

Same industry in Silkeborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction