Juletræssalg ApS
Private limited companyCVR 36734256Esbjerg NActive
Juletræssalg ApS is a private limited company, based in Esbjerg N, active in retail sale of pets and pet supplies, founded in 2015. Equity was negative at the end of 2025 (−DKK 1.1m). The company made a loss in both 2024 and 2025, most recently DKK 48,325.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 69,066 to DKK 48,325 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −37 | −7 | −12 | 78 | −14 | 16 | +217.2% |
| Operating profit (EBIT) | −25 | −7 | −12 | 78 | −23 | 6 | +126% |
| Profit before tax | −66 | −52 | −62 | 20 | −89 | −62 | +29.6% |
| Net profit | −66 | 38 | 14 | 16 | −69 | −48 | +30% |
| Total assets | 2 | 194 | 168 | 123 | 126 | 134 | +6.4% |
| Equity | −1,010 | −972 | −958 | −942 | −1,011 | −1,059 | −4.8% |
| Liabilities | 1,012 | 1,166 | 1,126 | 1,065 | 1,136 | 1,193 | +5% |
| Cash and cash equivalents | 2 | 104 | 92 | 39 | 2 | 31 | +1,224.4% |
| Average number of employees | 0 | 0 | 1 | 1 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 25/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 07/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 09/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,420of 69,742 Better than 10% | No. 67,256of 69,964 Better than 4% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 67of 76 Better than 12% | No. 70of 77 Better than 9% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 30,828of 33,579 Better than 8% | No. 31,934of 33,678 Better than 5% |
| All companies of type ApS66,508 companies in the comparison | No. 59,993of 66,379 Better than 10% | No. 63,773of 66,505 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- Juletræssalg ApSDKK 15,857
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Juletræssalg ApS−DKK 48,325
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- Juletræssalg ApS−DKK 1.1m
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- Juletræssalg ApS2
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- KP Investment ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Kenn Pedersen | Director | 01/05/2015 |
- Founders
- Pia Bøgen Pedersen, KP Investment ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Pia Bøgen Pedersen | Director | 01/05/2015 | 04/05/2023 |
Signing rule: Virksomheden tegnes af direktionen.
Address and production units
1 active production unitsGl Lifstrupvej 67
6715 Esbjerg N
Esbjerg Municipality · Postcode 6715
Other companies at the address (1)
- Esbjerg Frugt og Grønt ApSWholesale of fruit and vegetables
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Juletræssalg ApS | Gl Lifstrupvej 67, 6715 Esbjerg N | 2 | 1020376747 |
Purpose
Selskabets formål er at drive virksomhed med salg af juletræer samt anden virksomhed i forbindelse hermed efter ledelsens skøn.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20234 changesname 1 · industry 1 · accounts 1 · management 1
- NameName changed from Lækkerbiksen ApS to Juletræssalg ApS
- IndustryIndustry changed to Detailhandel med andre varer fra stadepladser og markeder (478900)
- AccountsAnnual report for 2022 published
- ManagementPia Bøgen Pedersen stepped down as director
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Gl Lifstrupvej 67, 6715 Esbjerg N
- AccountsAnnual report for 2020 published
20192 changesaddress 2
- AddressMoved to Peder Gydes Vej 6, 6700 Esbjerg
- AddressMoved to Peder Skrams Gade 6, st. tv, 6700 Esbjerg
20171 changeownership 1
- OwnershipPia Bøgen Pedersen is no longer registered as owner
20155 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Lækkerbiksen ApS
- ManagementPia Bøgen Pedersen appointed director
- ManagementKenn Pedersen appointed director
- OwnershipPia Bøgen Pedersen registered as owner (50%)
- OwnershipKP INVESTMENT ApS registered as owner (100%)
Related companies
Same people in management
- Esbjerg Frugt og Grønt ApSvia Kenn Pedersen
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- All About Dogs ApSDKK 4.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.