JMR Capital ApS
Private limited companyCVR 41595868SøborgActive
JMR Capital ApS is a private limited company, based in Søborg, active in planning and design of advertising campaigns, founded in 2020. Net profit fell 45% from 2024 to 2025, ending at DKK 1.1m. With 10 employees, the company is about 3 times larger than the industry median. 6 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 15% (2024 → 2025), to DKK 4.8m.
- Revenue rose 25% (2024 → 2025), to DKK 12.7m.
- Net profit fell 45% (2024 → 2025), to DKK 1.1m.
- Equity fell 15% (2024 → 2025), to DKK 3.4m.
Employees
- 2 more employees than a year earlier: 10 (07/2026) against 8 (07/2025).
Registrations, last 24 months
- 27/03/2026: Industry changed to Planning and design of advertising campaigns (731110)
- 07/09/2025: Moved to Automatikvej 1, 2860 Søborg
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 0 | 5,960 | 5,771 | 7,725 | 10,156 | 12,717 | +25.2% |
| Gross profit | 0 | 2,900 | 1,044 | 2,430 | 4,188 | 4,815 | +15% |
| Operating profit (EBIT) | 0 | 2,832 | 778 | 1,771 | 2,552 | 1,459 | −42.8% |
| Profit before tax | 0 | 2,756 | 617 | 1,720 | 2,525 | 1,405 | −44.4% |
| Net profit | 0 | 2,150 | 476 | 1,340 | 1,969 | 1,082 | −45% |
| Total assets | 40 | 2,825 | 1,852 | 3,305 | 4,489 | 4,206 | −6.3% |
| Equity | 40 | 2,190 | 1,666 | 3,006 | 3,975 | 3,387 | −14.8% |
| Liabilities | – | 635 | 186 | 299 | 514 | 819 | +59.1% |
| Cash and cash equivalents | 40 | 1,267 | 379 | 1,655 | 1,561 | 1,817 | +16.4% |
| Average number of employees | – | 0 | 1 | 3 | 5 | 8 | +60% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/04/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 23/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/04/2022 | The company | PDF not statedXBRL |
| 2020 | 17/08/2020 – 31/12/2020 | 07/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 13,990of 69,742 Better than 80% | No. 17,994of 69,964 Better than 74% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 114of 633 Better than 82% | No. 55of 634 Better than 91% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 8,932of 33,588 Better than 73% | No. 7,828of 33,687 Better than 77% |
| All companies of type ApS66,508 companies in the comparison | No. 14,312of 66,379 Better than 78% | No. 14,613of 66,505 Better than 78% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- JMR Capital ApSDKK 4.8m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- JMR Capital ApSDKK 1.1m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- JMR Capital ApSDKK 3.4m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- JMR Capital ApS10
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Nordic Finance ApS10%
- NR Investments10%
- Jelmer Jetten50%
- Toet Investments B.V.10%
- Jetten Exclusive B.V.10%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jelmer Jetten | CEO | 17/08/2020 |
- Founders
- Jelmer Jetten
Signing rule: Virksomheden tegnes af den administrerende direktør
Address and production units
1 active production unitsAutomatikvej 1
2860 Søborg
Gladsaxe Municipality · Postcode 2860
Other companies at the address (6)
- Scales A/SComputer consultancy and computer facilities management
- PEOPLE2.0 Denmark ApSTemporary employment agency activities and other staff provision
- Dinparkering A/SOperation of parking facilities and roadside assistance
- Trap Rose & Ekblad, Rådgivende Ingeniører og Biologer ApSOther technical consultancy
- Falck Formco ApSAgents involved in the sale of a variety of goods
| Production unit | Address | Employees | P number |
|---|---|---|---|
| JMR Capital ApS | Automatikvej 1, 2860 Søborg | 10 | 1026159233 |
Purpose
Virksomhedens formål er at drive konsulentvirksomhed samt eje aktier og anparter i kapitalselskaber og andre hermed forbundne aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20262 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20252 changesaddress 1 · accounts 1
- AddressMoved to Automatikvej 1, 2860 Søborg
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesaddress 2 · accounts 1
- AddressMoved to Farum Hovedgade 11A, 1. th, 3520 Farum
- AccountsAnnual report for 2022 published
- AddressMoved to Farum Hovedgade 11A, 1. th, 3520 Farum
20223 changesaccounts 1 · address 2
- AccountsAnnual report for 2021 published
- AddressMoved to Farum Gydevej 81D, 1, 3520 Farum
- AddressMoved to Produktionsvej 1, 1, 2600 Glostrup
20217 changesownership 6 · accounts 1
- OwnershipJelmer Jetten registered as owner (50%)
- OwnershipToet Investments B.V. registered as owner (10%)
- OwnershipJetten Exclusive B.V. registered as owner (10%)
- OwnershipJelmer Jetten is no longer registered as owner
- OwnershipNR Investments registered as owner (10%)
- OwnershipNordic Finance ApS registered as owner (10%)
- AccountsAnnual report for 2020 published
20204 changesstatus 1 · management 1 · ownership 1 · founded 1
- StatusStatus changed to active
- ManagementJelmer Jetten appointed ceo
- OwnershipJelmer Jetten registered as owner (90%)
- FoundedRegistered as JMR Capital ApS
Related companies
Same industry in Gladsaxe
- Syntese Digital ApS12 employees
- Cylindr ApS2 employees
- Airport Expo ApS2 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.