Jag 23 ApS
Private limited companyCVR 40096779ViborgActive
Jag 23 ApS is a private limited company, based in Viborg, active in serving of alcoholic beverages, founded in 2018. Net profit rose 364% from 2024 to 2025, ending at DKK 1.5m. Profit has grown three years in a row. Operations are spread over 3 production units.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 40% (2024 → 2025), to DKK 5.7m.
- Net profit rose 364% (2024 → 2025), to DKK 1.5m.
- Equity turned positive again: DKK 854k (2024 → 2025).
Employees
- 6 more employees than a year earlier: 53 (07/2026) against 47 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 903 | 96 | 3,365 | 3,234 | 4,070 | 5,686 | +39.7% |
| Operating profit (EBIT) | −449 | – | 823 | 20 | 441 | 1,947 | +341.8% |
| Profit before tax | −529 | −905 | 810 | 1 | 402 | 1,863 | +363.8% |
| Net profit | −662 | −905 | 1,077 | 2 | 313 | 1,453 | +363.8% |
| Total assets | 1,395 | 2,067 | 2,087 | 2,830 | 3,247 | 3,127 | −3.7% |
| Equity | −1,086 | −1,991 | −914 | −912 | −599 | 854 | +242.7% |
| Liabilities | 2,481 | 4,059 | 3,001 | 3,742 | 3,846 | 2,265 | −41.1% |
| Cash and cash equivalents | 6 | 6 | 695 | 191 | 694 | 1,048 | +51% |
| Average number of employees | 3 | 2 | 7 | 8 | 8 | 9 | +12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 05/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 03/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 30/12/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 03/01/2023 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 13/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 17/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
871 companies in the databaseComparison with the other companies in serving of alcoholic beverages based on the latest financial year.
Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 4,106of 4,412 Better than 7% | No. 3,989of 4,466 Better than 11% |
| Same industry and 50–199 employees32 companies in the comparison | No. 17of 32 Better than 48% | No. 21of 32 Better than 35% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 7,710of 33,588 Better than 77% | No. 16,499of 33,687 Better than 51% |
| All companies of type ApS66,508 companies in the comparison | No. 12,045of 66,379 Better than 82% | No. 31,557of 66,505 Better than 53% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Serving of alcoholic beverages- Jag 23 ApSDKK 5.7m
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Jag 23 ApSDKK 1.5m
- Old Irish Pub Denmark A/SDKK 9.4m
- Gl24 ApSDKK 5.5m
- Jag 23 ApSDKK 854k
- Old Irish Pub Denmark A/SDKK 53.1m
- Gl24 ApSDKK 19.9m
- Jag 23 ApS53
- Old Irish Pub Denmark A/S258
- Gl24 ApS156
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Nicolai Toft Højgaard Jørgensen15%
- Ann-Sofie Anker15%
- Keldgaard Holding ApS20%
- Mads Mads Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Lilholt Kristensen | CEO | 07/12/2018 |
- Founders
- Mads Mads Holding ApS
Signing rule: Virksomheden tegnes af en direktør
Address and production units
3 active production unitsKirkestien 4
8800 Viborg
Viborg Municipality · Postcode 8800
Other companies at the address (3)
- How About ApSServing of alcoholic beverages
- Bg2 ApSServing of alcoholic beverages
- Keldgaard Holding ApSNon-financial holding companies
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Under Buret | Jomfru Ane Gade 7, 9000 Aalborg | 40 | 1029268793 |
| El Mundo | Jomfru Ane Gade 23, 1, 9000 Aalborg | 9 | 1026422643 |
| Hugos Garage | Jomfru Ane Gade 23, st, 9000 Aalborg | 4 | 1027449057 |
Purpose
Virksomhedens formål er at drive restauration
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Serving of alcoholic beverages (563020)
20246 changesownership 6
- OwnershipMADS MADS HOLDING ApS registered as owner (50%)
- OwnershipNicolai Toft Højgaard Jørgensen registered as owner (15%)
- OwnershipAnn-Sofie Anker registered as owner (15%)
- OwnershipKELDGAARD HOLDING ApS registered as owner (20%)
- OwnershipKELDGAARD HOLDING ApS is no longer registered as owner
- OwnershipMADS MADS HOLDING ApS is no longer registered as owner
20232 changesaccounts 2
- AccountsAnnual report for 2023 published
- AccountsAnnual report for 2022 published
20222 changesownership 2
- OwnershipKELDGAARD HOLDING ApS registered as owner (25%)
- OwnershipMADS MADS HOLDING ApS registered as owner (66.67%)
20214 changesownership 3 · accounts 1
- OwnershipMADS MADS HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
- OwnershipMADS MADS HOLDING ApS registered as owner (66.67%)
- OwnershipMADS MADS HOLDING ApS is no longer registered as owner
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeindustry 1
- IndustryIndustry changed to Cafeér, værtshuse, diskoteker mv. (563000)
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as JAG 23 ApS
- ManagementMads Lilholt Kristensen appointed ceo
- OwnershipMADS MADS HOLDING ApS registered as owner (100%)
Related companies
Same industry in Viborg
- How About ApS26 employees
- Roxy Malt Viborg ApS22 employees
- Café Børsen Viborg ApS15 employees
- Les Jeunes ApS11 employees
- Æ' Vandhul - Stoholm ApS8 employees
- Bg2 ApS8 employees
Same people in management
- Vestergade 17 Cph. ApSvia Mads Lilholt Kristensen
- Bg2 ApSvia Ann-Sofie Anker
Largest in the industry
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Proud Mary ApSDKK 38.9m
- Lkg Night ApSDKK 20.5m
- Hive ApSDKK 15m
- Brus ApSDKK 14.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.