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How About ApS

Private limited companyCVR 33773412ViborgActive

How About ApS is a private limited company, based in Viborg, active in serving of alcoholic beverages, founded in 2011. Net profit fell 66% from 2024 to 2025, ending at DKK 361k. With 26 employees, the company is about 9 times larger than the industry median. Equity fell to DKK 513k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.3m−27.8% vs. 2024
Net profitDKK 361k−66.4% vs. 2024
EquityDKK 513k−55.6% vs. 2024
Employees26latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 28% (2024 → 2025), to DKK 2.3m.
  • Net profit fell 66% (2024 → 2025), to DKK 361k.
  • Equity fell 56% (2024 → 2025), to DKK 513k.

Employees

  • 1 more employees than a year earlier: 26 (08/2026) against 25 (08/2025).

Registrations, last 24 months

  • 26/05/2025: Merger registered in CVR
  • 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
EquityNet profit
Financial figures for How About ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6291,5313,9062,8263,1362,264−27.8%
Operating profit (EBIT)–7931,9251,0981,341485−63.8%
Profit before tax2407631,9451,1241,379463−66.4%
Net profit3055941,5278721,075361−66.4%
Total assets1,1561,9162,8271,7822,0311,910−6%
Equity−1084861,6139851,156513−55.6%
Liabilities1,2631,4301,2137978751,395+59.4%
Cash and cash equivalents77751,45775602911+51.2%
Average number of employees323332−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (871 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 56% from 2024 to 2025 (DKK 1.2m to DKK 513k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for How About ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202413/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

871 companies in the database

Comparison with the other companies in serving of alcoholic beverages based on the latest financial year.

Gross profitDKK 2.3mNo. 189 of 870
Better than 78% of the companies in the industry
EquityDKK 513kNo. 271 of 871
Better than 69% of the companies in the industry
Number of employees26No. 489 of 871
Better than 44% of the companies in the industry

Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.

DKK 100kDKK 513kDKK 2.6mDKK 13.5mDKK 40.1mHere
Distribution of gross profit for 810 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 9,069of 9,892
Better than 8%
No. 8,205of 9,922
Better than 17%
Same industry and 20–49 employees134 companies in the comparison
No. 87of 134
Better than 35%
No. 86of 134
Better than 36%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 14,790of 24,791
Better than 40%
No. 20,431of 24,909
Better than 18%
All companies of type ApS66,508 companies in the comparison
No. 27,624of 66,379
Better than 58%
No. 37,758of 66,505
Better than 43%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Serving of alcoholic beverages
Gross profit
  1. How About ApSDKK 2.3m
  2. Old Irish Pub Denmark A/SDKK 69.1m
  3. Gl24 ApSDKK 42.3m
Net profit
  1. How About ApSDKK 361k
  2. Old Irish Pub Denmark A/SDKK 9.4m
  3. Gl24 ApSDKK 5.5m
Equity
  1. How About ApSDKK 513k
  2. Old Irish Pub Denmark A/SDKK 53.1m
  3. Gl24 ApSDKK 19.9m
Employees
  1. How About ApS26
  2. Old Irish Pub Denmark A/S258
  3. Gl24 ApS156

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
How About ApS

Management

1 active registrations

Executive management

Executive management at How About ApS
NameRoleAppointed
Mathias Serup PedersenCEO05/07/2024
Founders
Keldgaard Holding ApS
Former management (2)
Former management at How About ApS
NameRoleAppointedResigned
Hans Keldgaard PedersenDirector27/06/201131/08/2015
Heine JohansenCEO01/09/201505/07/2024

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Kirkestien 4
8800 Viborg

Viborg Municipality · Postcode 8800

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
Bar SMIL AarhusSkt. Clemens Stræde 18, kl. tv, 8000 Aarhus C261018214845

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesmerger 1 · accounts 1 · industry 1
  • Merger registered in CVR
  • Annual report for 2024 published
  • Industry changed to Serving of alcoholic beverages (563020)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Mathias Serup Pedersen appointed ceo
  • Heine Johansen stepped down as ceo
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesaccounts 1 · ownership 2
  • Annual report for 2021 published
  • KELDGAARD HOLDING ApS registered as owner (50%)
  • Peclet ApS registered as owner (50%)
20213 changesownership 2 · accounts 1
  • KELDGAARD HOLDING ApS is no longer registered as owner
  • Peclet ApS is no longer registered as owner
  • Annual report for 2020 published
20155 changesownership 3 · management 2
  • KELDGAARD HOLDING ApS registered as owner (33.33%)
  • Peclet ApS registered as owner (50%)
  • KELDGAARD HOLDING ApS is no longer registered as owner
  • Heine Johansen appointed ceo
  • Hans Keldgaard Pedersen stepped down as director
20131 changeaddress 1
  • Moved to Kirkestien 4, Almind, 8800 Viborg
20115 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 1
  • Moved to Skt. Clemens Stræde 18, 8000 Aarhus C
  • Industry changed to Cafeér, værtshuse, diskoteker mv. (563000)
  • Registered as HOW ABOUT ApS
  • Hans Keldgaard Pedersen appointed director
  • KELDGAARD HOLDING ApS registered as owner (100%)

Related companies

Same industry in Viborg

See all →

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction