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Innovation Now ApS

Private limited companyCVR 37775738EsbjergActive

Innovation Now ApS is a private limited company, based in Esbjerg, active in business and other management consultancy activities, founded in 2016. Equity was negative at the end of 2025 (−DKK 2.1m). After a loss in 2024, the company made a profit of DKK 276k in 2025.

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Key figures · financial year 2025

Gross profitDKK 35,851−95.6% vs. 2024
Net profitDKK 276k+109.9% vs. 2024
Equity−DKK 2.1m+28% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 96% (2024 → 2025), to DKK 35,851.
  • Net profit went from a loss of DKK 2.8m to a profit of DKK 276k (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 3 (08/2024) against 2 (08/2023).

Management and owners, last 24 months

  • New owners registered: Gravesen Holding, Esbjerg ApS (12/10/2026), Innovation Now ApS (12/10/2026) and FOM Holding ApS (12/10/2026).
  • No longer registered as owner: Gravesen Holding, Esbjerg ApS (11/10/2026), FOM Holding ApS (11/10/2026) and Guldberg Ingvardsen Holding ApS (12/10/2026) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2.5m−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500k202020212022202320242025
EquityNet profit
Financial figures for Innovation Now ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−1624058423680936−95.6%
Operating profit (EBIT)––223−322−1,78735+102%
Profit before tax−16836212−330–263–
Net profit−16827159−330−2,783276+109.9%
Total assets5942,918276149105−29.4%
Equity−41866175−156−2,939−2,117+28%
Liabilities––2,7434322,1952,222+1.3%
Cash and cash equivalents–90863220−100%
Average number of employees111110−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Innovation Now ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/06/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202430/06/2025The companyPDFXBRL
202301/10/2022 – 30/09/202306/02/2024The companyPDFXBRL
202201/10/2021 – 30/09/202203/03/2023The companyPDFXBRL
202101/10/2020 – 30/09/202118/01/2022The companyPDFXBRL
202001/10/2019 – 30/09/202016/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810/2111/2112/2101/2202/2205/2202/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/24
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 35,851No. 1991 of 2,358
Better than 16% of the companies in the industry
Equity−DKK 2.1mNo. 2319 of 2,369
Better than 2% of the companies in the industry
Number of employees3No. 2151 of 2,370
Better than 9% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bn
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,071of 69,742
Better than 11%
No. 68,315of 69,964
Better than 2%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 1,849of 2,210
Better than 16%
No. 2,171of 2,219
Better than 2%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,709of 33,588
Better than 9%
No. 32,544of 33,687
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 59,668of 66,379
Better than 10%
No. 64,849of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Innovation Now ApSDKK 35,851
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Innovation Now ApSDKK 276k
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Innovation Now ApS−DKK 2.1m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Innovation Now ApS3
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Innovation Now ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Innovation Now ApS
NameRoleAppointed
Frank Øgaard MouridsenCEO17/05/2022
Founders
Marlene Gravesen, Marianna Bang Gravesen
Former management (3)
Former management at Innovation Now ApS
NameRoleAppointedResigned
Marlene GravesenDirector06/06/201610/12/2020
Marianna Bang GravesenDirector06/06/201610/12/2020
Kaj Egon GravesenDirector10/12/202017/05/2022

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Morsøgade 12
6700 Esbjerg

Esbjerg Municipality · Postcode 6700

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Innovation Now ApSMorsøgade 12, 6700 Esbjerg31021484160

Purpose

3.1.1. Selskabets formål er at tilbyde tjenester indenfor energi og industri, med fokus på innovation, koncept og projekter udvikling samt hertil hørende og beslægtet konsulent-, agentur- og service ydelser. 3.2.1. Selskabets formål er aktie- og anpartsbesiddelse og al anden i forbindelse hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20268 changesownership 7 · accounts 1
  • FOM Holding ApS registered as owner (25%)
  • Innovation Now ApS registered as owner (50%)
  • GRAVESEN HOLDING, ESBJERG ApS registered as owner (25%)
  • Guldberg Ingvardsen Holding ApS is no longer registered as owner
  • Innovation Now ApS is no longer registered as owner
  • FOM Holding ApS is no longer registered as owner
  • GRAVESEN HOLDING, ESBJERG ApS is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20244 changesaddress 1 · ownership 2 · accounts 1
  • Moved to Morsøgade 12, 6700 Esbjerg
  • Innovation Now ApS registered as owner (25%)
  • TRI HOLDING ApS is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20229 changesownership 5 · address 1 · management 2 · accounts 1
  • Guldberg Ingvardsen Holding ApS registered as owner (25%)
  • Charlotte Ingvardsen is no longer registered as owner
  • Moved to Englandsgade 16, st. tv, 6700 Esbjerg
  • Frank Øgaard Mouridsen appointed ceo
  • Kaj Egon Gravesen stepped down as director
  • TRI HOLDING ApS registered as owner (25%)
  • FOM Holding ApS registered as owner (25%)
  • Olga Nikolaevna Hansen is no longer registered as owner
  • Annual report for 2021 published
20213 changesname 1 · industry 1 · accounts 1
  • Name changed from By Gravesen ApS to Innovation Now ApS
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
  • Annual report for 2020 published
20209 changesaddress 1 · management 3 · ownership 5
  • Moved to Borgergade 19, 3. tv, 6700 Esbjerg
  • Kaj Egon Gravesen appointed director
  • Marlene Gravesen stepped down as director
  • Marianna Bang Gravesen stepped down as director
  • Charlotte Ingvardsen registered as owner (25%)
  • Olga Nikolaevna Hansen registered as owner (33.33%)
  • GRAVESEN HOLDING, ESBJERG ApS registered as owner (25%)
  • Marianna Bang Gravesen is no longer registered as owner
  • Marlene Gravesen is no longer registered as owner
20181 changeaddress 1
  • Moved to Sjelborgvej 66, 6710 Esbjerg V
20169 changesownership 6 · founded 1 · management 2
  • Marianna Bang Gravesen registered as owner (50%)
  • Marlene Gravesen registered as owner (50%)
  • Registered as By Gravesen ApS
  • Marlene Gravesen appointed director
  • Marianna Bang Gravesen appointed director
  • Marlene Gravesen registered as owner (50%)
  • Marlene Gravesen is no longer registered as owner
  • Marianna Bang Gravesen registered as owner (50%)
  • Marianna Bang Gravesen is no longer registered as owner

Related companies

Same industry in Esbjerg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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