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Imotions A/S

Public limited companyCVR 33504004København KActive

Imotions A/S is a public limited company, based in København K, active in computer programming activities, founded in 2011. Net profit rose 175% from 2024 to 2025, ending at DKK 6.9m. Profit has grown three years in a row. With 48 employees, the company is about 12 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 54.5m+22.7% vs. 2024
Net profitDKK 6.9m+175.1% vs. 2024
EquityDKK 30.3m+73.7% vs. 2024
Employees48latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 23% (2024 → 2025), to DKK 54.5m.
  • Net profit rose 175% (2024 → 2025), to DKK 6.9m.
  • Equity rose 74% (2024 → 2025), to DKK 30.3m.

Employees

  • 6 more employees than a year earlier: 48 (08/2026) against 42 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Imotions A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit32,33735,05326,48838,67844,42954,505+22.7%
Operating profit (EBIT)1,703−1,393−14,3401,5436,1578,559+39%
Profit before tax268−493−13,9721,2553,6329,065+149.6%
Net profit1,024−126−10,2591,1152,5116,907+175.1%
Total assets37,31236,97942,85352,45252,79066,005+25%
Equity19,56020,0859,82614,94117,45230,320+73.7%
Liabilities15,02813,62431,24735,83631,78931,067−2.3%
Cash and cash equivalents3,9021,3271,3523,6331,3124,363+232.5%
Average number of employees434443363638+5.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Annual reports

6 financial years
Annual reports for Imotions A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202212/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202027/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 54.5mNo. 91 of 1,656
Better than 95% of the companies in the industry
EquityDKK 30.3mNo. 123 of 1,661
Better than 93% of the companies in the industry
Number of employees48No. 140 of 1,661
Better than 92% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6mHere
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 370of 9,892
Better than 96%
No. 1,176of 9,922
Better than 88%
Same industry and 20–49 employees183 companies in the comparison
No. 11of 182
Better than 94%
No. 22of 183
Better than 88%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,315of 24,791
Better than 95%
No. 3,361of 24,909
Better than 87%
All companies of type A/S18,025 companies in the comparison
No. 2,701of 17,786
Better than 85%
No. 4,893of 18,024
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. Imotions A/SDKK 54.5m
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. Imotions A/SDKK 6.9m
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. Imotions A/SDKK 30.3m
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. Imotions A/S48
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Imotions A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Imotions A/S
NameRoleAppointed
Peter HartzbechCEO23/02/2011

Board of directors

Board of directors at Imotions A/S
NameRoleAppointed
Peter HartzbechBoard member13/12/2022
Nils Martin KrantzChair of the board13/12/2022
Mats Tore BenjaminssonBoard member26/04/2023
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
True Born Global Investments I ApS
Former management (10)
Former management at Imotions A/S
NameRoleAppointedResigned
Peter HartzbechBoard member28/02/201125/11/2021
Ulrik JensenChair of the board22/06/201224/11/2021
Simon Falbe-HansenBoard member22/06/201210/01/2013
Louise Koefoed LundenBoard member10/01/201323/10/2017
Holger LundenBoard member23/10/201725/11/2021
Thorsten Larsen-SeulDirector09/07/201820/04/2023
Ulrik JensenBoard member25/11/202113/12/2022
Anders LyrhedenChair of the board25/11/202113/12/2022
Nils Martin KrantzBoard member25/11/202112/12/2022
Johan Martin BjuveBoard member13/12/202226/04/2023

Signing rule: Selskabet tegnes af en direktør eller bestyrelsesformanden eller af den samlede bestyrelse.

Address and production units

1 active production units

Kristen Bernikows Gade 6
1105 København K

København Municipality · Postcode 1105

Production units
Production unitAddressEmployeesP number
IMOTIONS A/SKristen Bernikows Gade 6, 4, 1105 København K481016676256

Purpose

Selskabets formål er at drive handel med markedsføring, salg og distribution af eye tracking hardware og software og relaterede eye tracking service ydelser samt dermed beslægtet virksomhed efter bestyrelsens skøn

The purpose is quoted from the register in Danish.

Changes year by year

61 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesaccounts 1 · management 3
  • Annual report for 2022 published
  • Mats Tore Benjaminsson appointed board member
  • Johan Martin Bjuve stepped down as board member
  • Thorsten Larsen-Seul stepped down as director
20227 changesmanagement 6 · accounts 1
  • Johan Martin Bjuve appointed board member
  • Nils Martin Krantz appointed chair of the board
  • Peter Hartzbech appointed board member
  • Anders Lyrheden stepped down as chair of the board
  • Ulrik Jensen stepped down as board member
  • Nils Martin Krantz stepped down as board member
  • Annual report for 2021 published
202113 changesmanagement 6 · ownership 5 · address 1 · accounts 1
  • Anders Lyrheden appointed chair of the board
  • Ulrik Jensen appointed board member
  • Nils Martin Krantz appointed board member
  • Holger Lunden stepped down as board member
  • Peter Hartzbech stepped down as board member
  • Smart Eye Aktiebolag (publ) registered as owner (90%)
  • Lunden Energy ApS is no longer registered as owner
  • UJ HOLDING ApS is no longer registered as owner
  • True Born Global Investments I ApS is no longer registered as owner
  • Holger Lunden is no longer registered as owner
  • Ulrik Jensen stepped down as chair of the board
  • Moved to Kristen Bernikows Gade 6, 4, 1105 København K
  • Annual report for 2020 published
20191 changeownership 1
  • Lunden Energy ApS registered as owner (5%)
20181 changemanagement 1
  • Thorsten Larsen-Seul appointed director
20172 changesmanagement 2
  • Holger Lunden appointed board member
  • Louise Koefoed Lunden stepped down as board member
20161 changeaddress 1
  • Moved to Frederiksberg Allé 1-3, 1621 København V
20153 changescapital 1 · ownership 2
  • Share capital changed from 694,445 DKK to 774,445 DKK
  • IMOTIONS A/S registered as owner (5%)
  • IMOTIONS A/S is no longer registered as owner
20145 changesaddress 1 · ownership 3 · capital 1
  • Moved to Vesterbrogade 34, 1, 1620 København V
  • UJ HOLDING ApS registered as owner (25%)
  • UJ HOLDING ApS is no longer registered as owner
  • Share capital changed from 625,000 DKK to 694,445 DKK
  • IMOTIONS A/S registered as owner (5%)
20134 changesaddress 1 · name 1 · management 2
  • Moved to Kompagnistræde 27, 3, 1208 København K
  • Name changed from IMOTIONS - EYE TRACKING A/S to IMOTIONS A/S
  • Louise Koefoed Lunden appointed board member
  • Simon Falbe-Hansen stepped down as board member
20125 changesmanagement 2 · capital 2 · ownership 1
  • Simon Falbe-Hansen appointed board member
  • Ulrik Jensen appointed chair of the board
  • Share capital changed from 571,429 DKK to 625,000 DKK
  • Share capital changed from 500,000 DKK to 571,429 DKK
  • UJ HOLDING ApS registered as owner (33.33%)
201112 changesname 1 · capital 2 · management 2 · ownership 4 · address 1 · industry 1 · founded 1
  • Name changed from IMOTIONS - EYE TRACKING ApS to IMOTIONS - EYE TRACKING A/S
  • Share capital changed from 166,666 DKK to 500,000 DKK
  • Peter Hartzbech appointed board member
  • True Born Global Investments I ApS registered as owner (25%)
  • True Born Global Investments I ApS is no longer registered as owner
  • Moved to Smedeholm 13B, 1, 2730 Herlev
  • Industry changed to Computerprogrammering (620100)
  • Share capital changed from 125,000 DKK to 166,666 DKK
  • Holger Lunden registered as owner (5%)
  • Registered as IMOTIONS - EYE TRACKING ApS
  • Peter Hartzbech appointed ceo
  • True Born Global Investments I ApS registered as owner (33.33%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction