CVRdatabase
Menu

Idé House Of Brands Denmark A/S

Public limited companyCVR 31487870SilkeborgActive

Idé House Of Brands Denmark A/S is a public limited company, based in Silkeborg, active in other specialised wholesale n.e.c., founded in 2008. Net profit rose 10466% from 2024 to 2025, ending at DKK 637k. Operations are spread over 4 production units in 4 towns. With 37 employees, the company is about 9 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 26.3m+4.6% vs. 2024
Net profitDKK 637k+10,466.2% vs. 2024
EquityDKK 30.1m−10% vs. 2024
Employees37latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 5% (2024 → 2025), to DKK 26.3m.
  • Net profit rose 10,466% (2024 → 2025), to DKK 637k.
  • Equity fell 10% (2024 → 2025), to DKK 30.1m.

Employees

  • 1 more employees than a year earlier: 37 (08/2026) against 36 (08/2025).

Management and owners, last 24 months

  • New in management: Nina Lauritzen (director, 30/10/2025), Lise Lauritzen (board member, 09/07/2026) and Inge Leirvik (board member, 09/07/2026) (+1).
  • Stepped down: Jan Facius (board member, 09/07/2026) and Jan Facius (director, 30/10/2025).
  • New owners registered: Idé Group AS (09/07/2026).
  • No longer registered as owner: Jfn Holding Silkeborg ApS (09/07/2026) and Idé Group AS (08/07/2026).

Registrations, last 24 months

  • 14/08/2026: Moved to Sønderkrogen 7, Grauballe, 8600 Silkeborg
  • 01/01/2025: Industry changed to Other specialised wholesale n.e.c. (468900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
EquityNet profit
Financial figures for Idé House Of Brands Denmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,1038,3439,20924,47725,15426,307+4.6%
Operating profit (EBIT)4,1251,1701,7041,1531,0471,888+80.3%
Profit before tax4,0431,1121,6028577921,593+101.2%
Net profit3,1478661,241606637+10,466.2%
Total assets19,83313,23849,43777,45268,66871,455+4.1%
Equity6,3004,01813,56716,49533,50230,139−10%
Liabilities13,5239,22035,87060,95635,16541,316+17.5%
Cash and cash equivalents3,696103,0105,8693,337−43.1%
Average number of employees131413343534−2.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Idé House Of Brands Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202317/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other specialised wholesale n.e.c. based on the latest financial year.

Gross profitDKK 26.3mNo. 19 of 224
Better than 92% of the companies in the industry
EquityDKK 30.1mNo. 21 of 224
Better than 91% of the companies in the industry
Number of employees37No. 16 of 224
Better than 93% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 439k, equity DKK 2.6m, 4 employees.

DKK 100kDKK 617kDKK 3.8mDKK 23.5mDKK 79.1mHere
Distribution of gross profit for 206 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,740of 9,892
Better than 82%
No. 1,186of 9,922
Better than 88%
Same industry and 20–49 employees18 companies in the comparison
No. 5of 18
Better than 76%
No. 6of 18
Better than 71%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,673of 24,791
Better than 89%
No. 3,380of 24,909
Better than 86%
All companies of type A/S18,025 companies in the comparison
No. 4,829of 17,786
Better than 73%
No. 4,909of 18,024
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other specialised wholesale n.e.c.
Gross profit
  1. Idé House Of Brands Denmark A/SDKK 26.3m
  2. L. Øland Ventilation A/SDKK 145.1m
  3. Grundfos DK A/SDKK 140.1m
Net profit
  1. Idé House Of Brands Denmark A/SDKK 637k
  2. L. Øland Ventilation A/SDKK 17.2m
  3. Grundfos DK A/SDKK 26.9m
Equity
  1. Idé House Of Brands Denmark A/SDKK 30.1m
  2. L. Øland Ventilation A/SDKK 46m
  3. Grundfos DK A/SDKK 62m
Employees
  1. Idé House Of Brands Denmark A/S37
  2. L. Øland Ventilation A/S206
  3. Grundfos DK A/S133

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Idé Group AS100%
Idé House Of Brands Denmark A/S

Management

6 active registrations

Executive management

Executive management at Idé House Of Brands Denmark A/S
NameRoleAppointed
Nina LauritzenDirector30/10/2025

Board of directors

Board of directors at Idé House Of Brands Denmark A/S
NameRoleAppointed
Jon Lasse LauritzenChair of the board26/02/2009
Nina LauritzenBoard member26/02/2009
Lise LauritzenBoard member09/07/2026
Inge LeirvikBoard member09/07/2026
Bo Thomas DavidssonBoard member09/07/2026
Founders
Erling Steen Christensen
Former management (11)
Former management at Idé House Of Brands Denmark A/S
NameRoleAppointedResigned
Erling Steen ChristensenBoard member11/06/200824/07/2008
Erling Steen ChristensenDirector11/06/200824/07/2008
Peter Hageman ChristensenChair of the board11/06/200824/07/2008
Michael Erhard HansenBoard member11/06/200824/07/2008
Jon Lasse LauritzenDirector24/07/200826/08/2008
Harald JahrenBoard member24/07/200826/02/2009
Henrik RosenlundDirector26/08/200805/05/2022
Søren Højstoft MadsenBoard member26/02/200917/01/2018
Henrik RosenlundBoard member26/02/200905/05/2022
Jan FaciusBoard member05/05/202209/07/2026
Jan FaciusDirector05/05/202230/10/2025

Signing rule: Selskabet tegnes af direktøren alene eller af alle bestyrelsesmedlemmerne i forening.

Address and production units

4 active production units

Sønderkrogen 7
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Production units
Production unitAddressEmployeesP number
IDÈ HOUSE OF BRANDS DENMARK A/SSønderkrogen 7, Grauballe, 8600 Silkeborg171014489041
IDÉ House of Brands - KoldingPlatinvej 67, 6000 Kolding81028945694
IDÉ House of Brands - KarlslundeDrejergangen 1C, 1, 2690 Karlslunde71028939546
IDÉ House of Brands - AalborgSkelagervej 379D, 9000 Aalborg51028939554

Purpose

Selskabets formål er køb, salg og markedsføring af reklame- og gaveartikler og dermed beslægtet virksomhed samt at eje aktier eller anparter eller på anden måde være interesseret i anden dermed beslægtet virk-somhed.

The purpose is quoted from the register in Danish.

Changes year by year

65 registered events
20269 changesaddress 1 · management 4 · ownership 3 · accounts 1
  • Moved to Sønderkrogen 7, Grauballe, 8600 Silkeborg
  • Bo Thomas Davidsson appointed board member
  • Inge Leirvik appointed board member
  • Lise Lauritzen appointed board member
  • Jan Facius stepped down as board member
  • Idé Group AS registered as owner (100%)
  • JFN HOLDING SILKEBORG ApS is no longer registered as owner
  • Idé Group AS is no longer registered as owner
  • Annual report for 2025 published
20254 changesmanagement 2 · accounts 1 · industry 1
  • Nina Lauritzen appointed director
  • Jan Facius stepped down as director
  • Annual report for 2024 published
  • Industry changed to Other specialised wholesale n.e.c. (468900)
20249 changesaccounts 1 · merger 1 · capital 1 · ownership 4 · address 2
  • Annual report for 2023 published
  • Merger registered in CVR
  • Share capital changed from 1,004,000 DKK to 1,008,000 DKK
  • JFN HOLDING SILKEBORG ApS registered as owner (25%)
  • Idé Group AS registered as owner (66.67%)
  • JFN HOLDING SILKEBORG ApS is no longer registered as owner
  • Idé Group AS is no longer registered as owner
  • Moved to Hagemannsvej 6E, 8600 Silkeborg
  • Moved to Hagemannsvej 6E, 8600 Silkeborg
20233 changesaccounts 1 · address 1 · industry 1
  • Annual report for 2022 published
  • Moved to Hagemannsvej 6E, 8600 Silkeborg
  • Industry changed to Non-specialised wholesale trade (469000)
202211 changesaddress 1 · capital 1 · management 4 · ownership 4 · accounts 1
  • Moved to Platinvej 67, 6000 Kolding
  • Share capital changed from 1,000,000 DKK to 1,004,000 DKK
  • Jan Facius appointed board member
  • Jan Facius appointed director
  • Henrik Rosenlund stepped down as board member
  • Henrik Rosenlund stepped down as director
  • JFN HOLDING SILKEBORG ApS registered as owner (25%)
  • Idé Group AS registered as owner (66.67%)
  • H. ROSENLUND HOLDING ApS is no longer registered as owner
  • Annual report for 2021 published
  • Idé Group AS is no longer registered as owner
20213 changesaccounts 1 · ownership 2
  • Annual report for 2020 published
  • Idé Group AS registered as owner (66.67%)
  • Lauridsen Holding AS is no longer registered as owner
20182 changesmanagement 1 · ownership 1
  • Søren Højstoft Madsen stepped down as board member
  • HØJSTOFT MADSEN HOLDING ApS is no longer registered as owner
20161 changename 1
  • Name changed from IDÈ HOUSE OF BRANDS DENMARK A/S to IDÉ HOUSE OF BRANDS DENMARK A/S
20095 changesmanagement 5
  • Henrik Rosenlund appointed board member
  • Søren Højstoft Madsen appointed board member
  • Jon Lasse Lauritzen appointed chair of the board
  • Nina Lauritzen appointed board member
  • Harald Jahren stepped down as board member
200818 changesownership 3 · management 12 · industry 1 · address 1 · founded 1
  • H. ROSENLUND HOLDING ApS registered as owner (25%)
  • Lauridsen Holding AS registered as owner (66.67%)
  • HØJSTOFT MADSEN HOLDING ApS registered as owner (15%)
  • Henrik Rosenlund appointed director
  • Jon Lasse Lauritzen stepped down as director
  • Industry changed to Wholesale of clothing (464210)
  • Moved to Gejlhavegård 23, 6000 Kolding
  • Jon Lasse Lauritzen appointed director
  • Harald Jahren appointed board member
  • Peter Hageman Christensen stepped down as chair of the board
  • Michael Erhard Hansen stepped down as board member
  • Erling Steen Christensen stepped down as board member
  • Erling Steen Christensen stepped down as director
  • Registered as IDÈ HOUSE OF BRANDS DENMARK A/S
  • Peter Hageman Christensen appointed chair of the board
  • Michael Erhard Hansen appointed board member
  • Erling Steen Christensen appointed board member
  • Erling Steen Christensen appointed director

Related companies

Same industry in Silkeborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction