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Hvl. Gruppen ApS

Private limited companyCVR 10088135ValbyActive

Hvl. Gruppen ApS is a private limited company, based in Valby, active in media representation, founded in 1985. The company went from a profit in 2024 to a loss of DKK 88,983 in 2025.

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Key figures · financial year 2025

Gross profitDKK 406k−54.5% vs. 2024
Net profit−DKK 88,983−176.2% vs. 2024
EquityDKK 2.8m−3.1% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 54% (2024 → 2025), to DKK 406k.
  • Net profit went from a profit of DKK 117k to a loss of DKK 88,983 (2024 → 2025).
  • Equity fell 3% (2024 → 2025), to DKK 2.8m.

Employees

  • 2 fewer employees than a year earlier: 4 (08/2026) against 6 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for Hvl. Gruppen ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit691724315891406−54.5%
Operating profit (EBIT)−474−130−246−320105−103−198.2%
Profit before tax−545−121−32620117−89−176.2%
Net profit−589−156−32620117−89−176.2%
Total assets4,8755,4197,6037,8257,6477,325−4.2%
Equity2,6612,5412,6752,6882,8792,790−3.1%
Liabilities2,2052,8784,9285,1374,7684,534−4.9%
Cash and cash equivalents2,7825361,3503,8422,4072,331−3.2%
Average number of employees1132110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Annual reports

6 financial years
Annual reports for Hvl. Gruppen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202501/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202421/10/2024The companyPDF not statedXBRL
202301/07/2022 – 30/06/202306/11/2023The companyPDF not statedXBRL
202201/07/2021 – 30/06/202221/11/2022The companyPDF not statedXBRL
202101/07/2020 – 30/06/202130/11/2021The companyPDF not statedXBRL
202001/07/2019 – 30/06/202016/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 406kNo. 36 of 41
Better than 13% of the companies in the industry
EquityDKK 2.8mNo. 25 of 41
Better than 40% of the companies in the industry
Number of employees4No. 38 of 41
Better than 8% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7mHere
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 55,957of 69,742
Better than 20%
No. 20,197of 69,964
Better than 71%
Same industry and fewer than 20 employees30 companies in the comparison
No. 25of 30
Better than 17%
No. 14of 30
Better than 55%
Companies that are at least 30 years old10,276 companies in the comparison
No. 8,855of 10,152
Better than 13%
No. 7,329of 10,275
Better than 29%
All companies of type ApS66,508 companies in the comparison
No. 53,834of 66,379
Better than 19%
No. 16,641of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. Hvl. Gruppen ApSDKK 406k
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. Hvl. Gruppen ApS−DKK 88,983
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. Hvl. Gruppen ApSDKK 2.8m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. Hvl. Gruppen ApS4
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Hvl Holding ApS100%
Hvl. Gruppen ApS

Management

1 active registrations

Executive management

Executive management at Hvl. Gruppen ApS
NameRoleAppointed
Henrik Vestergaard LarsenDirector23/12/1985
Founders
Henrik Vestergaard Larsen
Former management (3)
Former management at Hvl. Gruppen ApS
NameRoleAppointedResigned
Henrik Vestergaard LarsenBoard member30/06/200316/09/2004
Ernst Erling PetersenBoard member30/06/200316/09/2004
Lotte Weber PetersenBoard member30/06/200316/09/2004

Signing rule: Selskabet tegnes af én direktør.

Address and production units

1 active production units

Værkstedvej 4
2500 Valby

København Municipality · Postcode 2500

Production units
Production unitAddressEmployeesP number
HVL. GRUPPEN ApSVærkstedvej 4, 2500 Valby41000015936

Purpose

Selskabets formål er fremstilling og salg af annoncer og brochurer. Endvidere har selskabet til formål at drive handel og konsulentbistand.

The purpose is quoted from the register in Danish.

Changes year by year

33 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Media representation (731200)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20212 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Værkstedvej 4, 2500 Valby
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Valhøjvej 18, 2500 Valby
20083 changesaddress 2 · industry 1
  • Moved to Valhøjvej 18, bhus, 2500 Valby
  • Moved to Valhøjvej 18, B. hus, 2500 Valby
  • Industry changed to Media representation (731200)
20045 changesname 1 · capital 1 · management 3
  • Name changed from H.V.L. - GRUPPEN A/S to HVL. GRUPPEN ApS
  • Share capital changed from 500,000 DKK to 250,000 DKK
  • Henrik Vestergaard Larsen stepped down as board member
  • Ernst Erling Petersen stepped down as board member
  • Lotte Weber Petersen stepped down as board member
20038 changesaddress 2 · name 1 · capital 1 · management 3 · industry 1
  • Moved to H.V. Nyholms Vej 7, 2000 Frederiksberg
  • Name changed from H.V.L. - GRUPPEN ApS to H.V.L. - GRUPPEN A/S
  • Moved to H.V. Nyholms Vej 74,
  • Share capital changed from 200,000 DKK to 500,000 DKK
  • Henrik Vestergaard Larsen appointed board member
  • Ernst Erling Petersen appointed board member
  • Lotte Weber Petersen appointed board member
  • Industry changed to Anden reklamevirksomhed og reklameformidling (744090)
20021 changeindustry 1
  • Industry changed to Interior design activities (741300)
20011 changeownership 1
  • HVL HOLDING ApS registered as owner (100%)
19951 changename 1
  • Name changed from SPORT PR ApS to H.V.L. - GRUPPEN ApS
19931 changecapital 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
19854 changesfounded 1 · management 1 · ownership 2
  • Registered as SPORT PR ApS
  • Henrik Vestergaard Larsen appointed director
  • Henrik Vestergaard Larsen registered as owner (100%)
  • Henrik Vestergaard Larsen is no longer registered as owner

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction