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Huuray A/S

Public limited companyCVR 33948786ValbyActive

Huuray A/S is a public limited company, based in Valby, active in other business support service activities n.e.c., founded in 2011. Net profit rose 267% from 2024 to 2025, ending at DKK 750k. With 19 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 87% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 8.1m+45.3% vs. 2024
Net profitDKK 750k+267.2% vs. 2024
EquityDKK 10.2m+7.9% vs. 2024
Employees19latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 45% (2024 → 2025), to DKK 8.1m.
  • Net profit rose 267% (2024 → 2025), to DKK 750k.
  • Equity rose 8% (2024 → 2025), to DKK 10.2m.

Employees

  • 8 more employees than a year earlier: 19 (08/2026) against 11 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
  • 15/12/2024: Moved to Carl Jacobsens Vej 16E, 2, 2500 Valby

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Huuray A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,35513,99412,7856,3995,5458,057+45.3%
Operating profit (EBIT)6589,2516,1761,082−627290+146.1%
Profit before tax8749,2075,2281,050253938+270.4%
Net profit6937,2374,108820204750+267.2%
Total assets20,08796,10659,02268,36783,67584,721+1.2%
Equity6287,8668,4739,2939,49810,248+7.9%
Liabilities19,45988,23050,53859,06074,17174,469+0.4%
Cash and cash equivalents6,70248,91618,10018,64027,56819,484−29.3%
Average number of employees461091113+18.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Huuray A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202413/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202309/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202113/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202023/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121416182009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profitDKK 8.1mNo. 29 of 223
Better than 87% of the companies in the industry
EquityDKK 10.2mNo. 17 of 224
Better than 93% of the companies in the industry
Number of employees19No. 22 of 224
Better than 91% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3mHere
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 6,878of 69,742
Better than 90%
No. 8,933of 69,964
Better than 87%
Same industry and fewer than 20 employees198 companies in the comparison
No. 16of 198
Better than 92%
No. 13of 198
Better than 94%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 7,021of 24,791
Better than 72%
No. 6,623of 24,909
Better than 73%
All companies of type A/S18,025 companies in the comparison
No. 9,960of 17,786
Better than 44%
No. 8,673of 18,024
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. Huuray A/SDKK 8.1m
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. Huuray A/SDKK 750k
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. Huuray A/SDKK 10.2m
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. Huuray A/S19
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Scanavo Holding ApS66.67%
  • Repo Holding ApS25%
Huuray A/S

Management

4 active registrations

Executive management

Executive management at Huuray A/S
NameRoleAppointed
Rune Eirby Sarup PoulsenDirector20/09/2011

Board of directors

Board of directors at Huuray A/S
NameRoleAppointed
Jan Rye PetersenBoard member18/10/2018
Rune Eirby Sarup PoulsenBoard member18/10/2018
Tino Thorbjørn SøllingChair of the board18/10/2018
Founders
Kasper Benjamin Christensen, Rune Eirby Sarup Poulsen, Hoffmeyer Holding ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Carl Jacobsens Vej 16E
2500 Valby

København Municipality · Postcode 2500

Production units
Production unitAddressEmployeesP number
HUURAY A/SCarl Jacobsens Vej 16E, 2, 2500 Valby191017139831

Purpose

Selskabets formål er at drive virksomhed med koncepter på B2C og B2B markederne, herunder i form af salg af digitale gavekort samt efter ledelsens skøn hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

55 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other business support service activities n.e.c. (829900)
20243 changesaddress 2 · accounts 1
  • Moved to Carl Jacobsens Vej 16E, 2, 2500 Valby
  • Moved to Carl Jacobsens Vej 16, 2. 11, 2500 Valby
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Carl Jacobsens Vej 16, 2. 11, 2500 Valby
20202 changesaddress 2
  • Moved to Carl Jacobsens Vej 16, 2. 11, 2500 Valby
  • Moved to Carl Jacobsens Vej 16, 2, 2500 Valby
20191 changeaddress 1
  • Moved to Gammel Kongevej 131B, 2, 1850 Frederiksberg C
201813 changesaddress 1 · name 1 · capital 2 · management 3 · ownership 5 · industry 1
  • Moved to Bernhard Bangs Alle 25, 2, 2000 Frederiksberg
  • Name changed from HUURAY ApS to HUURAY A/S
  • Share capital changed from 110,000 DKK to 400,000 DKK
  • Jan Rye Petersen appointed board member
  • Rune Eirby Sarup Poulsen appointed board member
  • Tino Thorbjørn Sølling appointed chair of the board
  • Share capital changed from 86,000 DKK to 110,000 DKK
  • REPO HOLDING ApS registered as owner (25%)
  • SCANAVO HOLDING ApS registered as owner (66.67%)
  • CECIDERIT ApS is no longer registered as owner
  • BC2M INVEST ApS is no longer registered as owner
  • REPO HOLDING ApS is no longer registered as owner
  • Industry changed to Detailhandel med andre varer i.a.n. via internet (479119)
20174 changesaddress 1 · ownership 3
  • Moved to Bernhard Bangs Alle 25, 2, 2000 Frederiksberg
  • CECIDERIT ApS registered as owner (33.33%)
  • NOER INVEST ApS is no longer registered as owner
  • CECIDERIT ApS is no longer registered as owner
20169 changesownership 8 · address 1
  • CECIDERIT ApS registered as owner (15%)
  • NOER INVEST ApS registered as owner (15%)
  • NOER INVEST ApS is no longer registered as owner
  • CECIDERIT ApS is no longer registered as owner
  • Moved to Spotorno Alle 8, Høje Taastr., 2630 Taastrup
  • NOER INVEST ApS registered as owner (15%)
  • CECIDERIT ApS registered as owner (15%)
  • RG INVEST ApS is no longer registered as owner
  • HOFFMEYER HOLDING ApS is no longer registered as owner
20154 changesownership 4
  • RG INVEST ApS registered as owner (25%)
  • Jolly Netword Limited is no longer registered as owner
  • BC2M INVEST ApS registered as owner (10%)
  • Lars Sølvquist is no longer registered as owner
20141 changeindustry 1
  • Industry changed to Anden detailhandel fra ikke-specialiserede forretninger (471900)
20136 changescapital 1 · ownership 4 · address 1
  • Share capital changed from 80,000 DKK to 86,000 DKK
  • HOFFMEYER HOLDING ApS registered as owner (5%)
  • Jolly Netword Limited registered as owner (25%)
  • REPO HOLDING ApS registered as owner (33.33%)
  • Lars Sølvquist registered as owner (10%)
  • Moved to Hovedvagtsgade 8, 2, 1103 København K
20123 changesaddress 1 · name 1 · industry 1
  • Moved to Hovedvagtsgade 8, 4, 1103 København K
  • Name changed from MOBILE MEDIA GROUP ApS to HUURAY ApS
  • Industry changed to Detailhandel via Internettet med digitale produkter (479120)
20112 changesfounded 1 · management 1
  • Registered as MOBILE MEDIA GROUP ApS
  • Rune Eirby Sarup Poulsen appointed director

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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