Html ApS
Private limited companyCVR 38973576SkiveActive
Html ApS is a private limited company, based in Skive, active in wholesale of tobacco products, founded in 2017. After a loss in 2024, the company made a profit of DKK 109k in 2025. Equity grew to DKK 458k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 29% (2024 → 2025), to DKK 1.6m.
- Net profit went from a loss of DKK 101k to a profit of DKK 109k (2024 → 2025).
- Equity rose 31% (2024 → 2025), to DKK 458k.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 260 | 768 | 1,459 | 1,205 | 1,282 | 1,648 | +28.6% |
| Operating profit (EBIT) | 23 | 24 | 443 | −20 | −80 | 143 | +277.3% |
| Profit before tax | 15 | 21 | 435 | −47 | −101 | 117 | +215.9% |
| Net profit | 12 | 16 | 342 | −47 | −101 | 109 | +207.8% |
| Total assets | 782 | 877 | 1,451 | 1,681 | 1,345 | 1,477 | +9.8% |
| Equity | 139 | 155 | 497 | 450 | 349 | 458 | +31.1% |
| Liabilities | 642 | 722 | 953 | 1,231 | 995 | 1,019 | +2.3% |
| Cash and cash equivalents | 211 | 217 | 250 | 366 | 333 | 107 | −67.8% |
| Average number of employees | 3 | 3 | 3 | 4 | 4 | 4 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 17/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 13/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 21/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 11/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
13 companies in the databaseComparison with the other companies in wholesale of tobacco products based on the latest financial year.
Industry median: gross profit DKK 3.7m, net profit DKK 549k, equity DKK 3.6m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 34,951of 69,742 Better than 50% | No. 43,045of 69,964 Better than 38% |
| Same industry and fewer than 20 employees10 companies in the comparison | No. 8of 10 Better than 22% | No. 9of 10 Better than 11% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 18,744of 33,579 Better than 44% | No. 20,354of 33,678 Better than 40% |
| All companies of type ApS66,508 companies in the comparison | No. 33,767of 66,379 Better than 49% | No. 38,940of 66,505 Better than 41% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of tobacco products- Html ApSDKK 1.6m
- House Of Prince A/SDKK 1.1bn
- Philip Morris ApSDKK 99.1m
- Html ApSDKK 109k
- House Of Prince A/SDKK 701m
- Philip Morris ApSDKK 6.9m
- Html ApSDKK 458k
- House Of Prince A/SDKK 2.1bn
- Philip Morris ApSDKK 8.2m
- Html ApS5
- House Of Prince A/S148
- Philip Morris ApS88
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mathias Haaning50%
- Søren Emil Lynge50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mathias Haaning | Director | 01/08/2018 |
- Founders
- Sabina Haaning
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Sabina Haaning | Director | 27/09/2017 | 01/08/2018 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsVindevej 64
7800 Skive
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HTML ApS | Vindevej 64, 7800 Skive | 5 | 1022885266 |
Purpose
Selskabets formål er at drive virksomhed med handel og import af cigaretpapir og rygeudstyr samt enhver virksomhed i hermed stående forbindelse.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesownership 3 · accounts 1
- OwnershipMathias Haaning registered as owner (50%)
- OwnershipSøren Emil Lynge registered as owner (50%)
- OwnershipSabina Haaning is no longer registered as owner
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Vindevej 64, 7800 Skive
20183 changesmanagement 2 · address 1
- ManagementMathias Haaning appointed director
- ManagementSabina Haaning stepped down as director
- AddressMoved to Frederiksgade 12A, st, 7800 Skive
20173 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as HTML ApS
- ManagementSabina Haaning appointed director
- OwnershipSabina Haaning registered as owner (100%)
Related companies
Same people in management
- Ghm ApSvia Mathias Haaning
Largest in the industry
- House Of Prince A/SDKK 1.1bn
- Philip Morris ApSDKK 99.1m
- Jti Denmark A/SDKK 25m
- Danish Trade ApSDKK 16.2m
- Efuma ApSDKK 7.8m
- Smoking Danmark Distribution ApSDKK 3.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.