House Of Prince A/S
Public limited companyCVR 13801134København VActive
House Of Prince A/S is a public limited company, based in København V, active in wholesale of tobacco products, founded in 1990. Net profit rose 11% from 2024 to 2025, ending at DKK 701m. Measured by gross profit, it ranks no. 1 of 13 companies in the industry in the database. Profit has grown three years in a row.
Key figures · financial year 2025
RevenueDKK 6.7bn−5.8% vs. 2024
Net profitDKK 701m+10.6% vs. 2024
EquityDKK 2.1bn+0.6% vs. 2024
Employees148latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 16% (2024 → 2025), to DKK 1.1bn.
- Revenue fell 6% (2024 → 2025), to DKK 6.7bn.
- Net profit rose 11% (2024 → 2025), to DKK 701m.
Employees
- 17 fewer employees than a year earlier: 148 (08/2026) against 165 (08/2025).
Management and owners, last 24 months
- New in management: Christoffer Hvidkjær Bjerre (board member, 25/08/2026) and Alexandra Iskandar (board member, 04/03/2025).
- Stepped down: Alexandra Iskandar (board member, 31/07/2026).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 6,343,879 | 8,719,124 | 7,407 | 8,253,000 | 7,151,000 | 6,738,000 | −5.8% |
| Gross profit | 972,934 | 965,356 | 807 | 977,000 | 906,000 | 1,053,000 | +16.2% |
| Operating profit (EBIT) | 794,473 | 775,601 | 622 | 791,000 | 725,000 | 869,000 | +19.9% |
| Profit before tax | 786,826 | 825,555 | 616 | 909,000 | 785,000 | 940,000 | +19.7% |
| Net profit | 605,305 | 655,706 | 481 | 539,000 | 634,000 | 701,000 | +10.6% |
| Total assets | 4,100,372 | 4,226,237 | 4,036 | 3,297,000 | 3,334,000 | 3,579,000 | +7.3% |
| Equity | 2,083,602 | 2,218,610 | 1,991 | 1,966,000 | 2,106,000 | 2,119,000 | +0.6% |
| Liabilities | 2,016,770 | 2,007,627 | 2,045 | 1,330,000 | 1,140,000 | 1,286,000 | +12.8% |
| Cash and cash equivalents | – | – | 7 | 0 | – | – | – |
| Average number of employees | 198 | 187 | 182 | 171 | 165 | 163 | −1.2% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 21/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 15/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 24/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
13 companies in the databaseComparison with the other companies in wholesale of tobacco products based on the latest financial year.
Gross profitDKK 1.1bnNo. 1 of 13
Better than 100% of the companies in the industry
EquityDKK 2.1bnNo. 1 of 13
Better than 100% of the companies in the industry
Number of employees148No. 1 of 13
Better than 100% of the companies in the industry
Industry median: gross profit DKK 3.7m, net profit DKK 549k, equity DKK 3.6m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 16of 4,412 Better than 100% | No. 51of 4,466 Better than 99% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 86of 10,152 Better than 99% | No. 117of 10,275 Better than 99% |
| All companies of type A/S18,025 companies in the comparison | No. 137of 17,786 Better than 99% | No. 227of 18,024 Better than 99% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of tobacco productsGross profit
- House Of Prince A/SDKK 1.1bn
- Philip Morris ApSDKK 99.1m
- Jti Denmark A/SDKK 25m
Net profit
- House Of Prince A/SDKK 701m
- Philip Morris ApSDKK 6.9m
- Jti Denmark A/SDKK 3.2m
Equity
- House Of Prince A/SDKK 2.1bn
- Philip Morris ApSDKK 8.2m
- Jti Denmark A/SDKK 230.1m
Employees
- House Of Prince A/S148
- Philip Morris ApS88
- Jti Denmark A/S19
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Precis (1789) Denmark A/S100%
House Of Prince A/S
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Klaus Blak Rasmussen | CEO | 30/01/2020 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Klaus Blak Rasmussen | Board member | 30/01/2020 |
| Ida Stenspil | Board member | 31/01/2023 |
| Andrei Pushkarev | Chair of the board | 09/04/2024 |
| Tatiana Plesca | Board member | 01/08/2024 |
| Christoffer Hvidkjær Bjerre | Board member | 25/08/2026 |
- Auditor
- KPMG P/S
- Founders
- Dan Rybak, PG Ejendomme Holding i ApS, PG Ejendomme Holding Ii ApS
Former management (79)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Dan Rybak | Board member | 01/01/1990 | 29/06/1990 |
| Dan Rybak | Director | 01/01/1990 | 29/06/1990 |
| Claus Bagger | Board member | 01/01/1990 | 29/11/2007 |
| Karl Johan Levinsen | Board member | 01/01/1990 | 30/10/1992 |
| Karl Johan Levinsen | Director | 01/01/1990 | 01/06/1993 |
| Jørgen Einar Tandrup | Chair of the board | 01/01/1990 | 28/11/2006 |
| Jørgen Einar Tandrup | Director | 01/01/1990 | 30/10/1992 |
| Erna Lange | Board member | 01/01/1990 | 24/05/2002 |
| Kai Hugo Schrøder | Chair of the board | 01/01/1990 | 30/10/1992 |
| Annalise Stege | Board member | 01/01/1990 | 29/06/1990 |
| Tommy Møller | Board member | 01/01/1990 | 01/03/2005 |
| Lise-Lotte Lyng Andersen | Chair of the board | 01/01/1990 | 29/06/1990 |
| Dorte Arne Morell | Board member | 01/01/1990 | 29/11/2007 |
| Karin Petersen | Deputy board member | 01/01/1990 | 02/11/1998 |
| Henrik Brandt | Board member | 01/01/1990 | 29/04/1999 |
| Henrik Brandt | CEO | 01/01/1990 | 29/04/1999 |
| Claus Bagger | Director | 29/04/1999 | 01/08/1999 |
| Anders Colding Friis | CEO | 01/08/1999 | 28/11/2006 |
| Bjarne Jensen | Board member | 24/05/2002 | 24/05/2011 |
| Ole Buch Kristensen | Deputy board member | 07/10/2002 | 24/05/2011 |
| Velimir Durisic | Board member | 01/03/2005 | 28/11/2006 |
| Anders Colding Friis | Chair of the board | 28/11/2006 | 02/07/2008 |
| Christian Hother Sørensen | CEO | 28/11/2006 | 02/07/2008 |
| Helle Grue | Board member | 28/11/2006 | 30/04/2007 |
| Kenneth Skibsted Jørgensen | Board member | 30/04/2007 | 24/05/2011 |
| Niels Jørgen Frederiksen | Board member | 29/11/2007 | 02/07/2008 |
| Mette Luise Valentin | Board member | 29/11/2007 | 02/07/2008 |
| Robert James Casey | Deputy chair | 02/07/2008 | 19/08/2008 |
| Gary Richard Armstrong | Board member | 02/07/2008 | 19/08/2008 |
| Gavin David Little | Director | 02/07/2008 | 19/08/2008 |
| Andreas Michael Thompson | Director | 02/07/2008 | 19/08/2008 |
| Brian Christopher Barrow | Chair of the board | 02/07/2008 | 19/08/2008 |
| Peter Villumsen | Board member | 19/08/2008 | 14/01/2009 |
| Peter Schnettler Kristensen | Board member | 19/08/2008 | 22/04/2014 |
| Marie-Rose N. Polet | CEO | 19/08/2008 | 01/02/2010 |
| Gavin David Little | Chair of the board | 19/08/2008 | 09/07/2010 |
| Peter Lillevang Dalsberg | Director | 28/04/2009 | 27/01/2012 |
| Antonio Ignacio Maldonado Camera | CEO | 01/02/2010 | 09/07/2010 |
| Morten Boje Hviid | Board member | 09/07/2010 | 03/01/2011 |
| Morten Boje Hviid | Director | 09/07/2010 | 03/01/2011 |
| Andreas Michael Thompson | Chair of the board | 09/07/2010 | 03/01/2011 |
| Dean Anthony Gilfillan | CEO | 30/08/2010 | 08/10/2010 |
| Dean Anthony Gilfillan | CEO | 08/10/2010 | 22/04/2014 |
| Keith Roger Mitchell | Chair of the board | 03/01/2011 | 13/12/2012 |
| Dean Anthony Gilfillan | Board member | 03/01/2011 | 22/04/2014 |
| Anne Kølle | Board member | 24/05/2011 | 29/04/2013 |
| Henrik Winther Hansen | Board member | 24/05/2011 | 22/04/2015 |
| Mikael Johan Brunberg | Deputy board member | 24/05/2011 | 22/04/2015 |
| Morten Klitgaard | Board member | 29/04/2013 | 22/04/2015 |
| Susanne Mette Torpe Blatch | Board member | 19/09/2013 | 31/08/2019 |
| Christina Wagner | Chair of the board | 22/04/2014 | 01/08/2014 |
| James Pearson | CEO | 22/04/2014 | 01/08/2014 |
| James Pearson | Chair of the board | 01/08/2014 | 18/09/2015 |
| James Hideo Yamanaka | Board member | 01/08/2014 | 13/03/2019 |
| James Hideo Yamanaka | CEO | 01/08/2014 | 13/03/2019 |
| Graeme Ross McKinnon | Board member | 01/08/2014 | 08/07/2015 |
| Thomas Nicolaj Otto | Board member | 22/04/2015 | 23/05/2019 |
| Benny Damm | Deputy board member | 22/04/2015 | 23/05/2019 |
| Morten Have Justsen | Board member | 30/04/2015 | 30/11/2019 |
| Anna Camilla Risum Amjadi | Deputy board member | 30/04/2015 | 24/05/2019 |
| Peder Enggaard Jepsen | Board member | 08/07/2015 | 20/12/2021 |
| Peter Helbo Jørgensen | Board member | 08/07/2015 | 15/11/2022 |
| Elena Romanyuk | Chair of the board | 18/09/2015 | 29/09/2016 |
| Elena Romanyuk | Chair of the board | 18/09/2015 | 13/10/2015 |
| Thomas Philip Kirshaw Rooke | Chair of the board | 29/09/2016 | 23/05/2019 |
| David Stephen Waterfield | CEO | 13/03/2019 | 30/01/2020 |
| Klaus Blak Rasmussen | Chair of the board | 23/05/2019 | 29/01/2020 |
| Thomas Nicolaj Otto | Deputy board member | 24/05/2019 | 30/11/2019 |
| Benny Damm | Deputy board member | 24/05/2019 | 30/06/2020 |
| Palle Overgaard | Board member | 24/05/2019 | 30/06/2020 |
| Lasse Valdemar Howardsen | Deputy board member | 24/05/2019 | 29/11/2019 |
| David Stephen Waterfield | Board member | 18/06/2019 | 08/12/2023 |
| Lasse Valdemar Howardsen | Board member | 30/11/2019 | 20/12/2021 |
| Kaspar Rasmussen | Chair of the board | 30/01/2020 | 09/04/2024 |
| Benny Damm | Board member | 01/07/2020 | 25/05/2022 |
| Gabriele Beate Grünanger | Board member | 20/12/2021 | 31/07/2024 |
| Thomas Rasmussen | Deputy board member | 31/01/2023 | 10/05/2023 |
| Thomas Rasmussen | Board member | 11/05/2023 | 30/11/2023 |
| Alexandra Iskandar | Board member | 04/03/2025 | 31/07/2026 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med et andet medlem af bestyrelsen eller en direktør, af et bestyrelsesmedlem i forening med en direktør, at tre medlemmer af bestyrelsen i forening eller af to direktører i forening.
Address and production units
1 active production unitsBernstorffsgade 50
1577 København V
København Municipality · Postcode 1577
Other companies at the address (1)
- Wealth Fund Partners A/SFund management activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| British American Tobacco Denmark A/S | Bernstorffsgade 50, 1577 København V | 148 | 1002943515 |
Purpose
Selskabets formål er såvel i indland som i udland at drive fabrikation af og handel med tobaksvarer og dermed i forbindelse stående virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
133 registered events132015
22016
02017
02018
192019
82020
52021
32022
72023
52024
22025
32026
20263 changesmanagement 2 · accounts 1
- ManagementChristoffer Hvidkjær Bjerre appointed board member
- ManagementAlexandra Iskandar stepped down as board member
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · management 1
- AccountsAnnual report for 2024 published
- ManagementAlexandra Iskandar appointed board member
20245 changesmanagement 4 · accounts 1
- ManagementTatiana Plesca appointed board member
- ManagementGabriele Beate Grünanger stepped down as board member
- AccountsAnnual report for 2023 published
- ManagementAndrei Pushkarev appointed chair of the board
- ManagementKaspar Rasmussen stepped down as chair of the board
20237 changesmanagement 6 · accounts 1
- ManagementDavid Stephen Waterfield stepped down as board member
- ManagementThomas Rasmussen stepped down as board member
- AccountsAnnual report for 2022 published
- ManagementThomas Rasmussen appointed board member
- ManagementThomas Rasmussen stepped down as deputy board member
- ManagementIda Stenspil appointed board member
- ManagementThomas Rasmussen appointed deputy board member
20223 changesmanagement 2 · accounts 1
- ManagementPeter Helbo Jørgensen stepped down as board member
- ManagementBenny Damm stepped down as board member
- AccountsAnnual report for 2021 published
20215 changesmanagement 3 · accounts 1 · address 1
- ManagementGabriele Beate Grünanger appointed board member
- ManagementLasse Valdemar Howardsen stepped down as board member
- ManagementPeder Enggaard Jepsen stepped down as board member
- AccountsAnnual report for 2020 published
- AddressMoved to Bernstorffsgade 50, 1577 København V
20208 changesmanagement 8
- ManagementBenny Damm appointed board member
- ManagementBenny Damm stepped down as deputy board member
- ManagementPalle Overgaard stepped down as board member
- ManagementKlaus Blak Rasmussen appointed board member
- ManagementKlaus Blak Rasmussen appointed ceo
- ManagementKaspar Rasmussen appointed chair of the board
- ManagementDavid Stephen Waterfield stepped down as ceo
- ManagementKlaus Blak Rasmussen stepped down as chair of the board
201919 changesmanagement 18 · capital 1
- ManagementLasse Valdemar Howardsen appointed board member
- ManagementThomas Nicolaj Otto stepped down as deputy board member
- ManagementMorten Have Justsen stepped down as board member
- ManagementLasse Valdemar Howardsen stepped down as deputy board member
- ManagementSusanne Mette Torpe Blatch stepped down as board member
- ManagementDavid Stephen Waterfield appointed board member
- ManagementBenny Damm appointed deputy board member
- ManagementLasse Valdemar Howardsen appointed deputy board member
- ManagementPalle Overgaard appointed board member
- ManagementThomas Nicolaj Otto appointed deputy board member
- ManagementAnna Camilla Risum Amjadi stepped down as deputy board member
- ManagementKlaus Blak Rasmussen appointed chair of the board
- ManagementThomas Philip Kirshaw Rooke stepped down as chair of the board
- ManagementBenny Damm stepped down as deputy board member
- ManagementThomas Nicolaj Otto stepped down as board member
- ManagementDavid Stephen Waterfield appointed ceo
- ManagementJames Hideo Yamanaka stepped down as board member
- ManagementJames Hideo Yamanaka stepped down as ceo
- CapitalShare capital changed from 202,000,000 DKK to 202,001,000 DKK
20162 changesmanagement 2
- ManagementThomas Philip Kirshaw Rooke appointed chair of the board
- ManagementElena Romanyuk stepped down as chair of the board
201513 changesmanagement 13
- ManagementElena Romanyuk stepped down as chair of the board
- ManagementElena Romanyuk appointed chair of the board
- ManagementJames Pearson stepped down as chair of the board
- ManagementPeter Helbo Jørgensen appointed board member
- ManagementPeder Enggaard Jepsen appointed board member
- ManagementGraeme Ross McKinnon stepped down as board member
- ManagementMorten Have Justsen appointed board member
- ManagementAnna Camilla Risum Amjadi appointed deputy board member
- ManagementBenny Damm appointed deputy board member
- ManagementThomas Nicolaj Otto appointed board member
- ManagementMorten Klitgaard stepped down as board member
- ManagementHenrik Winther Hansen stepped down as board member
- ManagementMikael Johan Brunberg stepped down as deputy board member
201411 changesmanagement 11
- ManagementJames Hideo Yamanaka appointed board member
- ManagementGraeme Ross McKinnon appointed board member
- ManagementJames Hideo Yamanaka appointed ceo
- ManagementJames Pearson appointed chair of the board
- ManagementJames Pearson stepped down as ceo
- ManagementChristina Wagner stepped down as chair of the board
- ManagementJames Pearson appointed ceo
- ManagementChristina Wagner appointed chair of the board
- ManagementDean Anthony Gilfillan stepped down as board member
- ManagementDean Anthony Gilfillan stepped down as ceo
- ManagementPeter Schnettler Kristensen stepped down as board member
20133 changesmanagement 3
- ManagementSusanne Mette Torpe Blatch appointed board member
- ManagementMorten Klitgaard appointed board member
- ManagementAnne Kølle stepped down as board member
20122 changesmanagement 2
- ManagementKeith Roger Mitchell stepped down as chair of the board
- ManagementPeter Lillevang Dalsberg stepped down as director
201112 changescapital 1 · merger 1 · management 8 · address 1 · industry 1
- CapitalShare capital changed from 201,000,000 DKK to 202,000,000 DKK
- MergerMerger registered in CVR
- ManagementHenrik Winther Hansen appointed board member
- ManagementMikael Johan Brunberg appointed deputy board member
- ManagementAnne Kølle appointed board member
- AddressMoved to Vester Farimagsgade 19, 1606 København V
- ManagementDean Anthony Gilfillan appointed board member
- ManagementKeith Roger Mitchell appointed chair of the board
- ManagementAndreas Michael Thompson stepped down as chair of the board
- ManagementMorten Boje Hviid stepped down as director
- ManagementMorten Boje Hviid stepped down as board member
- IndustryIndustry changed to Wholesale of tobacco products (463500)
201011 changesmanagement 10 · merger 1
- ManagementDean Anthony Gilfillan appointed ceo
- ManagementDean Anthony Gilfillan stepped down as ceo
- ManagementDean Anthony Gilfillan appointed ceo
- MergerMerger registered in CVR
- ManagementAndreas Michael Thompson appointed chair of the board
- ManagementMorten Boje Hviid appointed director
- ManagementMorten Boje Hviid appointed board member
- ManagementAntonio Ignacio Maldonado Camera stepped down as ceo
- ManagementGavin David Little stepped down as chair of the board
- ManagementAntonio Ignacio Maldonado Camera appointed ceo
- ManagementMarie-Rose N. Polet stepped down as ceo
20093 changesownership 1 · management 2
- OwnershipPRECIS (1789) DENMARK A/S registered as owner (100%)
- ManagementPeter Lillevang Dalsberg appointed director
- ManagementPeter Villumsen stepped down as board member
200817 changesmanagement 16 · industry 1
- ManagementPeter Schnettler Kristensen appointed board member
- ManagementGavin David Little appointed chair of the board
- ManagementMarie-Rose N. Polet appointed ceo
- ManagementPeter Villumsen appointed board member
- ManagementGary Richard Armstrong stepped down as board member
- ManagementBrian Christopher Barrow stepped down as chair of the board
- ManagementAndreas Michael Thompson stepped down as director
- ManagementGavin David Little stepped down as director
- ManagementRobert James Casey stepped down as deputy chair
- ManagementGary Richard Armstrong appointed board member
- ManagementBrian Christopher Barrow appointed chair of the board
- ManagementAndreas Michael Thompson appointed director
- ManagementGavin David Little appointed director
- ManagementRobert James Casey appointed deputy chair
- ManagementNiels Jørgen Frederiksen stepped down as board member
- ManagementMette Luise Valentin stepped down as board member
- IndustryIndustry changed to Manufacture of tobacco products (120000)
20072 changesmanagement 2
- ManagementNiels Jørgen Frederiksen appointed board member
- ManagementMette Luise Valentin appointed board member
20022 changescapital 1 · merger 1
- CapitalShare capital changed from 200,000,000 DKK to 201,000,000 DKK
- MergerMerger registered in CVR
19903 changesname 1 · capital 1 · founded 1
- NameName changed from DRAS NR. 1203 A/S to HOUSE OF PRINCE A/S
- CapitalShare capital changed from 300,000 DKK to 200,000,000 DKK
- FoundedRegistered as DRAS NR. 1203 A/S
Related companies
Same people in management
- Falck Danmark A/Svia Henrik Brandt
- Jysk A/Svia Alex Michael Ankjær-Jensen
- Tivoli A/Svia Jørgen Einar Tandrup
- Royal Unibrew A/Svia Henrik Brandt
- Nemlig.com A/Svia Henrik Brandt
- VELUX A/Svia Kai Hugo Schrøder
Largest in the industry
- Philip Morris ApSDKK 99.1m
- Jti Denmark A/SDKK 25m
- Danish Trade ApSDKK 16.2m
- Efuma ApSDKK 7.8m
- Smoking Danmark Distribution ApSDKK 3.8m
- Clear Eyes Denmark ApSDKK 3.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.