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Hsn Holding af 01.02.2010 ApS

Private limited companyCVR 33144350Odense SØActive

Hsn Holding af 01.02.2010 ApS is a private limited company, based in Odense SØ, active in non-financial holding companies, founded in 2010. Net profit rose 565% from 2025 to 2026, ending at DKK 22.3m.

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Key figures · financial year 2026

Gross profit−DKK 216k−154.4% vs. 2025
Net profitDKK 22.3m+565.3% vs. 2025
EquityDKK 175.7m+13.6% vs. 2025
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 154% (2025 → 2026), to −DKK 216k.
  • Net profit rose 565% (2025 → 2026), to DKK 22.3m.
  • Equity rose 14% (2025 → 2026), to DKK 175.7m.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 50mDKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250mDKK 300mDKK 350m202120222023202420252026
EquityNet profit
Financial figures for Hsn Holding af 01.02.2010 ApS
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit25,694−662−135−296398−216−154.4%
Operating profit (EBIT)−4,514−882−138−296398−216−154.4%
Profit before tax23,84047,064−20,3676,1563,81423,824+524.6%
Net profit26,37946,314−20,3514,1093,35422,314+565.3%
Total assets415,739380,035233,528234,980205,783224,559+9.1%
Equity318,462364,756172,172179,768154,671175,691+13.6%
Liabilities97,17715,27961,35655,21251,11248,868−4.4%
Cash and cash equivalents62529136783830−22%
Average number of employees4710––0–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202120222023202420252026
Gross profitMedian, the industry (2,138 companies)

Annual reports

6 financial years
Annual reports for Hsn Holding af 01.02.2010 ApS
Financial yearPeriodPublishedFigures forDocuments
202601/04/2025 – 31/03/202607/09/2026The companyPDF not statedXBRL
202501/04/2024 – 31/03/202517/09/2025The companyPDF not statedXBRL
202401/04/2023 – 31/03/202418/09/2024The companyPDFXBRL
202301/04/2022 – 31/03/202313/10/2023The companyPDFXBRL
202201/04/2021 – 31/03/202207/10/2022The companyPDFXBRL
202101/04/2020 – 31/03/202106/09/2021The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112210/1911/1912/1901/2002/2003/2004/2005/2006/2007/2008/2009/2010/2011/2012/2004/2605/2606/2607/2608/26
Employees

Position in the industry

2,138 companies in the database

Comparison with the other companies in non-financial holding companies based on the latest financial year.

Gross profit−DKK 216kNo. 1579 of 2,093
Better than 25% of the companies in the industry
EquityDKK 175.7mNo. 390 of 2,138
Better than 82% of the companies in the industry
Number of employees2No. 1714 of 2,138
Better than 20% of the companies in the industry

Industry median: gross profit −DKK 31,805, net profit DKK 701k, equity DKK 32.1m, 1 employees.

DKK 100kDKK 2.1mDKK 44.6mDKK 942.6mDKK 7.2bn
Distribution of gross profit for 820 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 67,011of 69,742
Better than 4%
No. 1,160of 69,964
Better than 98%
Same industry and fewer than 20 employees2,092 companies in the comparison
No. 1,538of 2,048
Better than 25%
No. 370of 2,092
Better than 82%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 23,916of 24,791
Better than 4%
No. 876of 24,909
Better than 96%
All companies of type ApS66,508 companies in the comparison
No. 64,220of 66,379
Better than 3%
No. 668of 66,505
Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-financial holding companies
Gross profit
  1. Hsn Holding af 01.02.2010 ApS−DKK 216k
  2. Heartland A/SDKK 19.9bn
  3. Andel A.M.B.A.DKK 5.6bn
Net profit
  1. Hsn Holding af 01.02.2010 ApSDKK 22.3m
  2. Heartland A/SDKK 4.9bn
  3. Andel A.M.B.A.−DKK 2.9bn
Equity
  1. Hsn Holding af 01.02.2010 ApSDKK 175.7m
  2. Heartland A/SDKK 39.2bn
  3. Andel A.M.B.A.DKK 29.5bn
Employees
  1. Hsn Holding af 01.02.2010 ApS2
  2. Heartland A/S34
  3. Andel A.M.B.A.28

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Birkerod Holding ApS25%
  • Sofie Holding ApS25%
  • Hjj Holding ApS33.33%
Hsn Holding af 01.02.2010 ApS

Management

2 active registrations

Executive management

Executive management at Hsn Holding af 01.02.2010 ApS
NameRoleAppointed
Hanne Birkerod MadsenDirector19/08/2010
Jens Jørgen MadsenDirector01/09/2013
Founders
Hanne Birkerod Madsen

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

Klappen 5
5220 Odense SØ

Odense Municipality · Postcode 5220

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
HSN HOLDING AF 01.02.2010 ApSKlappen 5, Allerup, 5220 Odense SØ21016270276

Purpose

Selskabets formål er at drive virksomhed med investering, at eje kapitalandele i andre selskaber samt at virke som holdingselskab.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20251 changeaccounts 1
  • Annual report for 2025 published
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20206 changesownership 6
  • Birkerod Holding ApS registered as owner (25%)
  • SOFIE HOLDING ApS registered as owner (25%)
  • HJJ HOLDING ApS registered as owner (33.33%)
  • Birkerod Holding ApS is no longer registered as owner
  • SOFIE HOLDING ApS is no longer registered as owner
  • HJJ HOLDING ApS is no longer registered as owner
20137 changesaddress 1 · ownership 3 · capital 1 · management 1 · industry 1
  • Moved to Klappen 5, Allerup, 5220 Odense SØ
  • Birkerod Holding ApS registered as owner (15%)
  • SOFIE HOLDING ApS registered as owner (15%)
  • HJJ HOLDING ApS registered as owner (50%)
  • Share capital changed from 125,000 DKK to 156,250 DKK
  • Jens Jørgen Madsen appointed director
  • Industry changed to Ikke-finansielle holdingselskaber (642020)
20102 changesfounded 1 · management 1
  • Registered as HSN HOLDING AF 01.02.2010 ApS
  • Hanne Birkerod Madsen appointed director

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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