HowToRobot.com ApS

Private limited companyCVR 40986588RoskildeActive

HowToRobot.com ApS is a private limited company, based in Roskilde, active in business and other management consultancy activities, founded in 2019. Equity was negative at the end of 2025 (−DKK 23m). The company made a loss in both 2024 and 2025, most recently DKK 39.1m. With 8 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 895k+136.1% vs. 2024
Net profit−DKK 39.1m−187.2% vs. 2024
Equity−DKK 23m−291.7% vs. 2024
Employees8latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 13.6m to DKK 39.1m (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 8 (07/2026) against 9 (07/2025).

Management and owners, last 24 months

  • New in management: Søren Hagensen Peters (ceo, 01/10/2025).
  • Stepped down: Søren Pap-Tolstrup (director, 30/09/2025).
  • New owners registered: HowToRobot Holding Inc. (11/08/2025).
  • No longer registered as owner: HowToRobot Holding ApS (11/08/2025).

Registrations, last 24 months

  • 06/11/2025: Moved to Djalma Lunds Gård 3, 4000 Roskilde
  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 40m−DKK 30m−DKK 20m−DKK 10mDKK 0202020212022202320242025
EquityNet profit
Financial figures for HowToRobot.com ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit26−5,136−2,108−1,214−2,480895+136.1%
Operating profit (EBIT)–−7,896−10,173−9,956−10,476−7,841+25.2%
Profit before tax−8−8,590−19,287−10,882−13,860−39,074−181.9%
Net profit404−6,692−22,001−8,498−13,604−39,074−187.2%
Total assets7,70611,31611,43821,99733,3658,913−73.3%
Equity444−6,2471,271−7,227−5,861−22,957−291.7%
Liabilities6,30417,5648,33229,22539,22631,869−18.8%
Cash and cash equivalents932,0371,1036821880−100%
Average number of employees–71210100−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 6m−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 23m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Fewer employees

    The number of employees fell 100% from 10 in 2024 to 0 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for HowToRobot.com ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202503/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202226/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDFXBRL
202005/12/2019 – 31/12/202002/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 895kNo. 1411 of 2,358
Better than 40% of the companies in the industry
Equity−DKK 23mNo. 2364 of 2,369
Better than 0% of the companies in the industry
Number of employees8No. 2151 of 2,370
Better than 9% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 46,712of 69,742
Better than 33%
No. 69,806of 69,964
Better than 0%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 1,274of 2,210
Better than 42%
No. 2,214of 2,219
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 24,201of 33,588
Better than 28%
No. 33,533of 33,687
Better than 0%
All companies of type ApS66,508 companies in the comparison
No. 44,961of 66,379
Better than 32%
No. 66,344of 66,505
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. HowToRobot.com ApSDKK 895k
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. HowToRobot.com ApS−DKK 39.1m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. HowToRobot.com ApS−DKK 23m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. HowToRobot.com ApS8
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • HowToRobot Holding Inc.100%
HowToRobot.com ApS

Management

1 active registrations

Executive management

Executive management at HowToRobot.com ApS
NameRoleAppointed
Søren Hagensen PetersCEO01/10/2025
Auditor
Optimal Revision Godkendt Revisionsvirksomhed
Founders
HowToRobot Holding ApS
Former management (6)
Former management at HowToRobot.com ApS
NameRoleAppointedResigned
Søren Hagensen PetersCEO05/12/201928/06/2024
Marianne SøgaardChair of the board07/05/202009/06/2021
Simon Pleidrup LagreliusChair of the board22/02/202226/06/2023
Søren LykkeBoard member22/02/202226/06/2023
Lars Aage Staal WegnerDeputy chair22/02/202226/06/2023
Søren Pap-TolstrupDirector28/06/202430/09/2025

Signing rule: Selskabet tegnes af en direktør eller den samlede direktion.

Address and production units

2 active production units

Djalma Lunds Gård 3
4000 Roskilde

Roskilde Municipality · Postcode 4000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
HowToRobot.com ApSDjalma Lunds Gård 3, 4000 Roskilde71025303969
HowToRobot.com ApSVestergade 75C, 5000 Odense C–1027452643

Purpose

Virksomhedens formål er at udvikle software til brug for rådgivning i robot sektoren og hermed forbundet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

28 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20257 changesaddress 1 · management 2 · ownership 2 · accounts 1 · industry 1
  • Moved to Djalma Lunds Gård 3, 4000 Roskilde
  • Søren Hagensen Peters appointed ceo
  • Søren Pap-Tolstrup stepped down as director
  • HowToRobot Holding Inc. registered as owner (100%)
  • HowToRobot Holding ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20244 changesmanagement 2 · accounts 1 · capital 1
  • Søren Pap-Tolstrup appointed director
  • Søren Hagensen Peters stepped down as ceo
  • Annual report for 2023 published
  • Share capital changed from 65,000 DKK to 95,000 DKK
20234 changesmanagement 3 · accounts 1
  • Lars Aage Staal Wegner stepped down as deputy chair
  • Søren Lykke stepped down as board member
  • Simon Pleidrup Lagrelius stepped down as chair of the board
  • Annual report for 2022 published
20225 changescapital 1 · accounts 1 · management 3
  • Share capital changed from 40,000 DKK to 65,000 DKK
  • Annual report for 2021 published
  • Lars Aage Staal Wegner appointed deputy chair
  • Søren Lykke appointed board member
  • Simon Pleidrup Lagrelius appointed chair of the board
20213 changesaddress 1 · accounts 1 · management 1
  • Moved to Dirch Passers Allé 27, 5, 2000 Frederiksberg
  • Annual report for 2020 published
  • Marianne Søgaard stepped down as chair of the board
20201 changemanagement 1
  • Marianne Søgaard appointed chair of the board
20193 changesfounded 1 · management 1 · ownership 1
  • Registered as HowToRobot.com ApS
  • Søren Hagensen Peters appointed ceo
  • HowToRobot Holding ApS registered as owner (100%)

Related companies

Same industry in Roskilde

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction