House of Mammashop ApS
Private limited companyCVR 37919632Odense SActive
House of Mammashop ApS is a private limited company, based in Odense S, active in other retail sale of new goods in specialised stores, founded in 2016. After a loss in 2024, the company made a profit of DKK 484k in 2025. With 9 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 2.7m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 77% (2024 → 2025), to DKK 3.7m.
- Net profit went from a loss of DKK 889k to a profit of DKK 484k (2024 → 2025).
- Equity rose 22% (2024 → 2025), to DKK 2.7m.
Employees
- 1 fewer employees than a year earlier: 9 (07/2026) against 10 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,871 | 1,751 | 627 | 2,508 | 2,104 | 3,721 | +76.9% |
| Operating profit (EBIT) | 1,030 | −553 | −1,654 | −255 | −696 | 958 | +237.6% |
| Profit before tax | 1,023 | −601 | −1,899 | −604 | −1,094 | 615 | +156.2% |
| Net profit | 807 | −466 | −1,484 | −438 | −889 | 484 | +154.5% |
| Total assets | 4,236 | 7,529 | 7,939 | 8,671 | 8,851 | 9,091 | +2.7% |
| Equity | 798 | 332 | −1,152 | −424 | 2,187 | 2,671 | +22.1% |
| Liabilities | 3,437 | 7,197 | 9,091 | 9,095 | 6,664 | 6,420 | −3.7% |
| Cash and cash equivalents | 799 | 47 | 759 | 5 | 11 | 339 | +2,974% |
| Average number of employees | 2 | 5 | 5 | 5 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 02/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 02/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 27/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
372 companies in the databaseComparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.
Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 18,442of 69,742 Better than 74% | No. 20,721of 69,964 Better than 70% |
| Same industry and fewer than 20 employees339 companies in the comparison | No. 44of 339 Better than 87% | No. 56of 339 Better than 84% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 11,089of 33,588 Better than 67% | No. 9,086of 33,687 Better than 73% |
| All companies of type ApS66,508 companies in the comparison | No. 18,430of 66,379 Better than 72% | No. 17,121of 66,505 Better than 74% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other retail sale of new goods in specialised stores- House of Mammashop ApSDKK 3.7m
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- House of Mammashop ApSDKK 484k
- Zebra A/S−DKK 265.1m
- Hilmer Denmark ApSDKK 2m
- House of Mammashop ApSDKK 2.7m
- Zebra A/S−DKK 295.9m
- Hilmer Denmark ApSDKK 6.1m
- House of Mammashop ApS9
- Zebra A/S714
- Hilmer Denmark ApS593
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Creating a Better Future ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rene Stenvang | Director | 09/08/2016 |
- Founders
- Rene Stenvang
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mads Vagner Herlev | Director | 21/06/2018 | 31/05/2024 |
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsSivlandvænget 3
5260 Odense S
Odense Municipality · Postcode 5260
Other companies at the address (2)
- House of Lifetime Kidsrooms ApSWholesale of furniture for homes, offices and shops, carpets and lighting equipment
- Hoppekids ApSWholesale of furniture for homes, offices and shops, carpets and lighting equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| House of Mammashop ApS | Sivlandvænget 3, Hjallese, 5260 Odense S | 9 | 1021648155 |
Purpose
Virksomhedens formål er at drive handel
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other retail sale of new goods in specialised stores (477800)
20245 changesmanagement 1 · ownership 3 · accounts 1
- ManagementMads Vagner Herlev stepped down as director
- OwnershipCreating a Better Future ApS registered as owner (100%)
- OwnershipPIMALA HOLDING ApS is no longer registered as owner
- OwnershipCreating a Better Future ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · name 1
- AccountsAnnual report for 2022 published
- NameName changed from House of MammaShop ApS to House of Mammashop ApS
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Sivlandvænget 3, Hjallese, 5260 Odense S
- AccountsAnnual report for 2020 published
20183 changescapital 1 · management 1 · ownership 1
- CapitalShare capital changed from 127,500 DKK to 212,500 DKK
- ManagementMads Vagner Herlev appointed director
- OwnershipPIMALA HOLDING ApS registered as owner (33.33%)
20163 changesownership 1 · founded 1 · management 1
- OwnershipCreating a Better Future ApS registered as owner (50%)
- FoundedRegistered as House of MammaShop ApS
- ManagementRene Stenvang appointed director
Related companies
Same industry in Odense
- Pinoc ApS8 employees
- LetsGradeCards ApS7 employees
- Fotomagasinet Odense ApS6 employees
- Global DK ApS6 employees
- Frk. Dusa ApS5 employees
- Totoma Group ApS4 employees
Same people in management
- House of Lifetime Kidsrooms ApSvia Mads Vagner Herlev
- Egehoj A/Svia Rene Stenvang
- Hoppekids ApSvia Rene Stenvang
- Feedr ApSvia Mads Vagner Herlev
Largest in the industry
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- Bahne Sørensen A/SDKK 98.8m
- Danske Stenhuggerier A/SDKK 87.3m
- Sinful ApSDKK 73.2m
- Dollarstore ApSDKK 52.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.