House Of Living ApS
Private limited companyCVR 33050933JuelsmindeActive
House Of Living ApS is a private limited company, based in Juelsminde, active in retail sale of electrical household appliances, founded in 2010. Equity was negative at the end of 2025 (−DKK 104k). The company made a loss in both 2024 and 2025, most recently DKK 29,103.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 125% (2024 → 2025), to −DKK 90,067.
- The loss got smaller: from DKK 624k to DKK 29,103 (2024 → 2025).
Registrations, last 24 months
- 02/12/2025: Moved to Savværksvej 40D, Klakring, 7130 Juelsminde
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2019–2025 · amounts in DKK thousandEquity and net profit
| 2019 | 2020 | 2021 | 2022 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,072 | 457 | 1,275 | 928 | 366 | −90 | −124.6% |
| Operating profit (EBIT) | 239 | −521 | 213 | 63 | −345 | −90 | +73.9% |
| Profit before tax | 269 | −506 | 283 | 70 | −624 | −43 | +93.2% |
| Net profit | 209 | −497 | 283 | 70 | −624 | −29 | +95.3% |
| Total assets | 1,817 | 964 | 1,557 | 1,236 | 208 | 155 | −25.3% |
| Equity | 693 | 196 | 480 | 550 | −75 | −104 | −39% |
| Liabilities | 1,123 | 768 | 1,078 | 686 | 283 | 259 | −8.4% |
| Cash and cash equivalents | 1,191 | 232 | 746 | 384 | 31 | 1 | −97.3% |
| Average number of employees | 2 | 2 | 3 | 3 | 1 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2022, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2023 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 104k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 29/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2023 – 30/06/2024 | 28/01/2025 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 02/07/2021 | The company | PDF not statedXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 29/06/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
158 companies in the databaseComparison with the other companies in retail sale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 65,803of 69,742 Better than 6% | No. 62,396of 69,964 Better than 11% |
| Same industry and fewer than 20 employees150 companies in the comparison | No. 148of 150 Better than 1% | No. 131of 150 Better than 13% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 23,455of 24,791 Better than 5% | No. 23,506of 24,909 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 63,186of 66,379 Better than 5% | No. 58,743of 66,505 Better than 12% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of electrical household appliances- House Of Living ApS−DKK 90,067
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- House Of Living ApS−DKK 29,103
- Elgiganten A/SDKK 67.6m
- Power A/SDKK 47.7m
- House Of Living ApS−DKK 104k
- Elgiganten A/SDKK 479.5m
- Power A/SDKK 384.3m
- House Of Living ApS2
- Elgiganten A/S2,181
- Power A/S1,117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Alexander Skov Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Alexander Skov Andreasen | Director | 02/02/2024 |
- Founders
- Kenni Feldt Steinicke
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kenni Feldt Steinicke | Director | 01/07/2010 | 02/02/2024 |
Signing rule: Selskabet tegnes af direktøren alene.
Address and production units
1 active production unitsSavværksvej 40D
7130 Juelsminde
Hedensted Municipality · Postcode 7130
Other companies at the address (1)
- Alge-Fri Danmark ApSBricklaying
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HOUSE OF LIVING ApS | Savværksvej 40D, Klakring, 7130 Juelsminde | 2 | 1016154411 |
Purpose
Selskabets formål er salg af rengøringsprodukter og indeklimaløsninger.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaddress 1 · accounts 1
- AddressMoved to Savværksvej 40D, Klakring, 7130 Juelsminde
- AccountsAnnual report for 2024 published
20245 changesaddress 1 · management 2 · ownership 2
- AddressMoved to Hovborgvej 28C, Tofterup, 7200 Grindsted
- ManagementAlexander Skov Andreasen appointed director
- ManagementKenni Feldt Steinicke stepped down as director
- OwnershipAlexander Skov Holding ApS registered as owner (100%)
- OwnershipSteinicke Holding ApS is no longer registered as owner
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20204 changesaddress 1 · ownership 2 · accounts 1
- AddressMoved to Marsalle 50, 8700 Horsens
- OwnershipSteinicke Holding ApS registered as owner (100%)
- OwnershipKenni Feldt Steinicke is no longer registered as owner
- AccountsAnnual report for 2019 published
20104 changesaddress 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Langmarksvej 41, 1, 8700 Horsens
- FoundedRegistered as HOUSE OF LIVING ApS
- ManagementKenni Feldt Steinicke appointed director
- OwnershipKenni Feldt Steinicke registered as owner (100%)
Related companies
Same people in management
- Lumen Group ApSvia Kenni Feldt Steinicke
- Alge-Fri Danmark ApSvia Alexander Skov Andreasen
Largest in the industry
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Whiteaway A/SDKK 144.1m
- P 1 Kalundborg ApSDKK 24.1m
- Kr. O. Skov A/SDKK 16.1m
- El-salg Center Aalborg A/SDKK 15m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.