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House Of Kids ApS

Private limited companyCVR 29831386OdderActive

House Of Kids ApS is a private limited company, based in Odder, active in retail sale of baby and children's clothing, founded in 2006. Net profit fell 24% from 2024 to 2025, ending at DKK 91,572. With 14 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 3.8m in 2025.

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Key figures · financial year 2025

Gross profitDKK 5.7m−17.7% vs. 2024
Net profitDKK 91,572−24.3% vs. 2024
EquityDKK 3.8m+119.2% vs. 2024
Employees14latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 18% (2024 → 2025), to DKK 5.7m.
  • Net profit fell 24% (2024 → 2025), to DKK 91,572.
  • Equity rose 119% (2024 → 2025), to DKK 3.8m.

Employees

  • 6 fewer employees than a year earlier: 14 (08/2026) against 20 (08/2025).

Management and owners, last 24 months

  • New in management: Helle Guldmann Pedersen (ceo, 24/09/2025).
  • Stepped down: Jesper Rising Rasmussen (ceo, 24/09/2025) and Jesper Rising Rasmussen (board member, 24/09/2025).
  • New owners registered: Guldmann Holding ApS (17/12/2025) and Helle Guldmann Pedersen (17/12/2025).
  • No longer registered as owner: Guldmann Holding ApS (16/12/2025), Jesper R. Rasmussen Holding ApS (30/11/2025) and Helle Guldmann Pedersen (18/12/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for House Of Kids ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit8,36410,3675,8394,5216,9465,717−17.7%
Operating profit (EBIT)2,6813,148−2,896−2,953647324−49.9%
Profit before tax2,5232,879−3,532−3,558155117−24.4%
Net profit1,9582,245−2,756−2,77612192−24.3%
Total assets14,54116,91919,10715,14014,34513,268−7.5%
Equity7,6709,9154,4091,6331,7543,846+119.2%
Liabilities6,3346,37414,16712,98711,8408,972−24.2%
Cash and cash equivalents9011,2457603761,041267−74.4%
Average number of employees131518151311−15.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (70 companies)

Annual reports

6 financial years
Annual reports for House Of Kids ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202010/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

70 companies in the database

Comparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.

Gross profitDKK 5.7mNo. 11 of 70
Better than 86% of the companies in the industry
EquityDKK 3.8mNo. 11 of 70
Better than 86% of the companies in the industry
Number of employees14No. 9 of 70
Better than 88% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.

DKK 114kDKK 698kDKK 4.3mDKK 26.2mDKK 87.5mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,370of 69,742
Better than 84%
No. 16,705of 69,964
Better than 76%
Same industry and fewer than 20 employees58 companies in the comparison
No. 3of 58
Better than 96%
No. 3of 58
Better than 96%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,939of 24,791
Better than 64%
No. 11,053of 24,909
Better than 56%
All companies of type ApS66,508 companies in the comparison
No. 11,965of 66,379
Better than 82%
No. 13,458of 66,505
Better than 80%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of baby and children's clothing
Gross profit
  1. House Of Kids ApSDKK 5.7m
  2. Babysam A/SDKK 160m
  3. Kids-World ApSDKK 62.7m
Net profit
  1. House Of Kids ApSDKK 91,572
  2. Babysam A/SDKK 15.9m
  3. Kids-World ApSDKK 17.9m
Equity
  1. House Of Kids ApSDKK 3.8m
  2. Babysam A/SDKK 74.4m
  3. Kids-World ApSDKK 129.6m
Employees
  1. House Of Kids ApS14
  2. Babysam A/S538
  3. Kids-World ApS125

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Guldmann Holding ApS100%
House Of Kids ApS

Management

3 active registrations

Executive management

Executive management at House Of Kids ApS
NameRoleAppointed
Helle Guldmann PedersenCEO24/09/2025

Board of directors

Board of directors at House Of Kids ApS
NameRoleAppointed
Helle Guldmann PedersenChair of the board10/12/2020
Per Hofman PedersenBoard member10/12/2020
Founders
Guldmann Holding A/S
Former management (3)
Former management at House Of Kids ApS
NameRoleAppointedResigned
Helle Guldmann PedersenCEO21/12/200610/12/2020
Jesper Rising RasmussenCEO10/12/202024/09/2025
Jesper Rising RasmussenBoard member10/12/202024/09/2025

Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsesformanden eller af den samlede bestyrelse.

Address and production units

1 active production units

Jernaldervej 10
8300 Odder

Odder Municipality · Postcode 8300

Production units
Production unitAddressEmployeesP number
HOUSE OF KIDS ApSJernaldervej 10, 8300 Odder141012890946

Purpose

Selskabets formål er at sælge børnetøj, børnesko og tilbehør til børn fra 0-16 år.

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202510 changesownership 5 · management 3 · accounts 1 · industry 1
  • Helle Guldmann Pedersen is no longer registered as owner
  • Helle Guldmann Pedersen registered as owner (100%)
  • GULDMANN HOLDING ApS registered as owner (100%)
  • GULDMANN HOLDING ApS is no longer registered as owner
  • Jesper R. Rasmussen Holding ApS is no longer registered as owner
  • Helle Guldmann Pedersen appointed ceo
  • Jesper Rising Rasmussen stepped down as ceo
  • Jesper Rising Rasmussen stepped down as board member
  • Annual report for 2024 published
  • Industry changed to Retail sale of baby and children's clothing (477120)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20208 changesmanagement 5 · ownership 3
  • Jesper Rising Rasmussen appointed ceo
  • Jesper Rising Rasmussen appointed board member
  • Helle Guldmann Pedersen appointed chair of the board
  • Per Hofman Pedersen appointed board member
  • Helle Guldmann Pedersen stepped down as ceo
  • GULDMANN HOLDING ApS registered as owner (66.67%)
  • Jesper R. Rasmussen Holding ApS registered as owner (20%)
  • GULDMANN HOLDING ApS is no longer registered as owner
20141 changeindustry 1
  • Industry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
20131 changeaddress 1
  • Moved to Jernaldervej 10, 8300 Odder
20081 changeaddress 1
  • Moved to Jernaldervej 6, 8300 Odder
20063 changesfounded 1 · management 1 · ownership 1
  • Registered as HOUSE OF KIDS ApS
  • Helle Guldmann Pedersen appointed ceo
  • GULDMANN HOLDING ApS registered as owner (100%)

Related companies

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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