Holte Vinlager Marketing ApS

Private limited companyCVR 19986187VærløseActive

Holte Vinlager Marketing ApS is a private limited company, based in Værløse, active in planning and design of advertising campaigns, founded in 1997. The company went from a profit in 2024 to a loss of DKK 31,663 in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.1m+22% vs. 2024
Net profit−DKK 31,663−312.6% vs. 2024
EquityDKK 195k−14% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 22% (2024 → 2025), to DKK 2.1m.
  • Net profit went from a profit of DKK 14,893 to a loss of DKK 31,663 (2024 → 2025).
  • Equity fell 14% (2024 → 2025), to DKK 195k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for Holte Vinlager Marketing ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,5442,4611,6641,6101,7072,082+22%
Operating profit (EBIT)879491−15122479−15−118.6%
Profit before tax815452−17616019−39−303.9%
Net profit631353−1515615−32−312.6%
Total assets3,5203,0772,9782,3412,2862,170−5.1%
Equity−45307156212227195−14%
Liabilities3,5662,7702,8222,1292,0591,974−4.1%
Cash and cash equivalents870537472151,024889−13.2%
Average number of employees455445+25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Low equity ratio

    Equity makes up 9% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Holte Vinlager Marketing ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202324/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 2.1mNo. 356 of 715
Better than 50% of the companies in the industry
EquityDKK 195kNo. 500 of 716
Better than 30% of the companies in the industry
Number of employees5No. 231 of 716
Better than 68% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 30,129of 69,742
Better than 57%
No. 50,759of 69,964
Better than 27%
Same industry and fewer than 20 employees634 companies in the comparison
No. 277of 633
Better than 56%
No. 427of 634
Better than 33%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,261of 24,791
Better than 38%
No. 22,259of 24,909
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 29,252of 66,379
Better than 56%
No. 46,830of 66,505
Better than 30%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Holte Vinlager Marketing ApSDKK 2.1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Holte Vinlager Marketing ApS−DKK 31,663
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Holte Vinlager Marketing ApSDKK 195k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Holte Vinlager Marketing ApS5
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holte Vinlager Holding ApS100%
Holte Vinlager Marketing ApS

Management

1 active registrations

Executive management

Executive management at Holte Vinlager Marketing ApS
NameRoleAppointed
Claus Hegelund NielsenDirector01/03/2016
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Anpartsselskabet Stakemann
Former management (11)
Former management at Holte Vinlager Marketing ApS
NameRoleAppointedResigned
Per Emil Hasselbalch StakemannDirector01/01/199702/06/1997
Kim Michael HansenCEO17/01/201125/09/2013
Jan Hegelund NielsenBoard member31/01/201114/05/2019
Claus Hegelund NielsenBoard member31/01/201101/03/2016
Hans Henrik NielsenChair of the board31/01/201129/02/2016
Henrik Hegelund NielsenDirector25/09/201301/03/2016
Hans Henrik NielsenBoard member01/03/201617/06/2024
Henrik Hegelund NielsenChair of the board01/03/201614/05/2019
Rasmus Schwartz MartlevBoard member01/03/201613/05/2019
Jacob Aabø GyllingBoard member01/03/201617/06/2024
Rasmus Schwartz MartlevChair of the board14/05/201917/06/2024

Signing rule:               Selskabet tegnes af en direktør.   

Address and production units

1 active production units

Lejrvej 7
3500 Værløse

Furesø Municipality · Postcode 3500

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
HOLTE VINLAGER MARKETING APSLejrvej 7, Kr Værløse, 3500 Værløse51004093727

Purpose

Selskabets formål er at drive handel og industri og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20244 changesaccounts 1 · management 3
  • Annual report for 2023 published
  • Rasmus Schwartz Martlev stepped down as chair of the board
  • Hans Henrik Nielsen stepped down as board member
  • Jacob Aabø Gylling stepped down as board member
20237 changesownership 6 · accounts 1
  • Holte Vinlager Holding ApS registered as owner (100%)
  • Jan Hegelund Nielsen is no longer registered as owner
  • Claus Hegelund Nielsen is no longer registered as owner
  • Hans Henrik Nielsen is no longer registered as owner
  • DFN HOLDING ApS is no longer registered as owner
  • HOLTE VINLAGER ApS is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20194 changesmanagement 4
  • Rasmus Schwartz Martlev appointed chair of the board
  • Henrik Hegelund Nielsen stepped down as chair of the board
  • Jan Hegelund Nielsen stepped down as board member
  • Rasmus Schwartz Martlev stepped down as board member
20168 changesmanagement 8
  • Claus Hegelund Nielsen appointed director
  • Hans Henrik Nielsen appointed board member
  • Henrik Hegelund Nielsen appointed chair of the board
  • Rasmus Schwartz Martlev appointed board member
  • Jacob Aabø Gylling appointed board member
  • Henrik Hegelund Nielsen stepped down as director
  • Claus Hegelund Nielsen stepped down as board member
  • Hans Henrik Nielsen stepped down as chair of the board
20155 changesownership 5
  • Jan Hegelund Nielsen registered as owner (10%)
  • Claus Hegelund Nielsen registered as owner (10%)
  • Hans Henrik Nielsen registered as owner (10%)
  • DFN HOLDING ApS registered as owner (33.33%)
  • HOLTE VINLAGER ApS registered as owner (33.33%)
20132 changesmanagement 2
  • Henrik Hegelund Nielsen appointed director
  • Kim Michael Hansen stepped down as ceo
20114 changesmanagement 4
  • Jan Hegelund Nielsen appointed board member
  • Claus Hegelund Nielsen appointed board member
  • Hans Henrik Nielsen appointed chair of the board
  • Kim Michael Hansen appointed ceo
20102 changesaddress 1 · capital 1
  • Moved to Lejrvej 7, Kr Værløse, 3500 Værløse
  • Share capital changed from 125,000 DKK to 126,000 DKK
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
19974 changesname 1 · management 2 · founded 1
  • Name changed from ApS KBUS 38 NR. 3288 to HOLTE VINLAGER MARKETING ApS
  • Per Emil Hasselbalch Stakemann stepped down as director
  • Registered as ApS KBUS 38 NR. 3288
  • Per Emil Hasselbalch Stakemann appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction