Hobro Bilsalg ApS
Private limited companyCVR 31634105HobroActive
Hobro Bilsalg ApS is a private limited company, based in Hobro, active in retail sale of motor vehicles, founded in 2008. Equity was negative at the end of 2025 (−DKK 88,101). Net profit fell 33% from 2024 to 2025, ending at DKK 71,728.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 35% (2024 → 2025), to DKK 824k.
- Net profit fell 33% (2024 → 2025), to DKK 71,728.
Employees
- 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 533 | 298 | 718 | 932 | 1,261 | 824 | −34.6% |
| Operating profit (EBIT) | 48 | −173 | −40 | −34 | 153 | 131 | −14.8% |
| Profit before tax | 71 | −173 | −54 | −62 | 108 | 72 | −33.5% |
| Net profit | 56 | −187 | −54 | −62 | 108 | 72 | −33.5% |
| Total assets | 754 | 638 | 457 | 883 | 1,042 | 1,027 | −1.4% |
| Equity | 316 | 130 | −206 | −268 | −160 | −88 | +44.9% |
| Liabilities | 438 | 508 | 662 | 1,151 | 1,201 | 1,115 | −7.2% |
| Cash and cash equivalents | 243 | 85 | 122 | 483 | 299 | 393 | +31.5% |
| Average number of employees | – | – | 2 | 2 | 2 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 88,101 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 04/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 09/06/2023 | The company | PDFXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 16/06/2020 | The company | PDFXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 20/05/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
862 companies in the databaseComparison with the other companies in retail sale of motor vehicles based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 48,054of 69,742 Better than 31% | No. 62,143of 69,964 Better than 11% |
| Same industry and fewer than 20 employees657 companies in the comparison | No. 500of 657 Better than 24% | No. 616of 657 Better than 6% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 19,633of 24,791 Better than 21% | No. 23,476of 24,909 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 46,248of 66,379 Better than 30% | No. 58,490of 66,505 Better than 12% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of motor vehicles- Hobro Bilsalg ApSDKK 824k
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Hobro Bilsalg ApSDKK 71,728
- Ejner Hessel A/SDKK 168.7m
- Semler Mobility Retail A/SDKK 50.9m
- Hobro Bilsalg ApS−DKK 88,101
- Ejner Hessel A/SDKK 1.2bn
- Semler Mobility Retail A/SDKK 167.2m
- Hobro Bilsalg ApS2
- Ejner Hessel A/S1,866
- Semler Mobility Retail A/S1,617
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Lisbeth Pedersen Horn100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lisbeth Pedersen Horn | Director | 01/07/2021 |
- Founders
- Horn Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lars Horn Frederiksen | Director | 25/08/2008 | 01/07/2021 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSmedevej 17B
9500 Hobro
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HOBRO BILSALG ApS | Smedevej 17B, 9500 Hobro | 2 | 1014669163 |
Purpose
Selskabets formål er aktiviteter indenfor salg af automobiler og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of motor vehicles (478100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20216 changesaddress 2 · management 2 · ownership 2
- AddressMoved to Smedevej 17B, 9500 Hobro
- AddressMoved to Præstemarken 9, Sdr Onsild, 9500 Hobro
- ManagementLisbeth Pedersen Horn appointed director
- ManagementLars Horn Frederiksen stepped down as director
- OwnershipLisbeth Pedersen Horn registered as owner (100%)
- OwnershipHORN HOLDING ApS is no longer registered as owner
20201 changeaccounts 1
- AccountsAnnual report for 2019 published
20191 changeaccounts 1
- AccountsAnnual report for 2018 published
20183 changesaddress 3
- AddressMoved to Vejlevej 303A, Bramdrupdam, 6000 Kolding
- AddressMoved to Vejlevej 303A, Bramdrupdam, 6000 Kolding
- AddressMoved to Vejlevej 303A, Bramdrupdam, 6000 Kolding
20083 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as HOBRO BILSALG ApS
- ManagementLars Horn Frederiksen appointed director
- OwnershipHORN HOLDING ApS registered as owner (100%)
Related companies
Same industry in Mariagerfjord
- Ejvind Nielsen Automobiler. Hobro A/S23 employees
- Therkildsen Biler ApS20 employees
- Hadsund Handel & Engros ApS16 employees
- Oliver's Bilcenter A/S13 employees
- Langer Biler ApS11 employees
- Absolute Trucks A/S11 employees
Largest in the industry
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Autohuset Vestergaard A/S PersonvogneDKK 373.3m
- Nielsen Car Group A/SDKK 319.7m
- P. Christensen A/SDKK 289.3m
- Auto-Centralen A/SDKK 272.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.