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Heyloyalty ApS

Private limited companyCVR 29394458Aarhus NActive

Heyloyalty ApS is a private limited company, based in Aarhus N, active in other software publishing, founded in 2006. Net profit rose 113% from 2024 to 2025, ending at DKK 1.4m. With 20 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 3.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 11.5m+5% vs. 2024
Net profitDKK 1.4m+113.5% vs. 2024
EquityDKK 3.9m+55.5% vs. 2024
Employees20latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 5% (2024 → 2025), to DKK 11.5m.
  • Net profit rose 113% (2024 → 2025), to DKK 1.4m.
  • Equity rose 56% (2024 → 2025), to DKK 3.9m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other software publishing (582900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Heyloyalty ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,2204,3825,2739,77810,91011,457+5%
Operating profit (EBIT)5302133611,2321,3122,031+54.9%
Profit before tax26324889398461,770+109.1%
Net profit2152761437286461,378+113.5%
Total assets9,38511,52111,00611,41212,51513,674+9.3%
Equity6889651,1081,8362,4823,860+55.5%
Liabilities7,0668,7597,8717,4518,0307,965−0.8%
Cash and cash equivalents5101,690703949308485+57.3%
Average number of employees121113151819+5.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (499 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Heyloyalty ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202518/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202430/09/2024The companyPDFXBRL
202301/07/2022 – 30/06/202316/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202230/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202111/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202030/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

499 companies in the database

Comparison with the other companies in other software publishing based on the latest financial year.

Gross profitDKK 11.5mNo. 123 of 494
Better than 75% of the companies in the industry
EquityDKK 3.9mNo. 157 of 499
Better than 69% of the companies in the industry
Number of employees20No. 85 of 499
Better than 83% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.

DKK 100kDKK 1.2mDKK 14.1mDKK 168.1mDKK 875.9mHere
Distribution of gross profit for 427 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,278of 9,892
Better than 47%
No. 5,290of 9,922
Better than 47%
Same industry and 20–49 employees64 companies in the comparison
No. 50of 63
Better than 21%
No. 40of 64
Better than 38%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 5,364of 24,791
Better than 78%
No. 11,032of 24,909
Better than 56%
All companies of type ApS66,508 companies in the comparison
No. 5,120of 66,379
Better than 92%
No. 13,428of 66,505
Better than 80%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other software publishing
Gross profit
  1. Heyloyalty ApSDKK 11.5m
  2. Milestone Systems A/SDKK 2bn
  3. Visma e-conomic A/SDKK 880.2m
Net profit
  1. Heyloyalty ApSDKK 1.4m
  2. Milestone Systems A/SDKK 183.4m
  3. Visma e-conomic A/SDKK 456.2m
Equity
  1. Heyloyalty ApSDKK 3.9m
  2. Milestone Systems A/SDKK 1.7bn
  3. Visma e-conomic A/SDKK 471.5m
Employees
  1. Heyloyalty ApS20
  2. Milestone Systems A/S531
  3. Visma e-conomic A/S456

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Hey Group ApS100%
Heyloyalty ApS

Management

4 active registrations

Executive management

Executive management at Heyloyalty ApS
NameRoleAppointed
Nicolaj Balle LadigesDirector22/05/2007

Board of directors

Board of directors at Heyloyalty ApS
NameRoleAppointed
Nicolaj Balle LadigesBoard member23/11/2011
Søren Ancher ArnsboBoard member27/10/2014
Carsten Hjorth PedersenChair of the board27/10/2014
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Royal B ApS, Life Enhancing Products ApS, Wework United ApS, Ladiges Holding ApS, UPWOOD S.A reg.nr. 19 136
Former management (9)
Former management at Heyloyalty ApS
NameRoleAppointedResigned
Brian SørensenBoard member01/01/200622/05/2007
Anders Løvbom PetersenDirector01/01/200622/05/2007
Claus Kalmar JacobsenChair of the board01/01/200622/05/2007
Jesper Flindt NielsenDirector22/05/200723/06/2015
Gert LadigesBoard member22/05/200712/11/2010
Annette Susann BalleBoard member22/05/200712/11/2010
Finn Hother MadsenChair of the board23/11/201127/10/2014
Jesper Flindt NielsenBoard member23/11/201123/06/2015
Mikael Lykkegaard HaveDirector19/12/201131/07/2013

Signing rule: Selskabet tegnes af en direktør eller den samlede bestyrelse.

Address and production units

1 active production units

Jens Baggesens Vej 47
8200 Aarhus N

Aarhus Municipality · Postcode 8200

Other companies at the address (4)

Production units
Production unitAddressEmployeesP number
Heyloyalty ApSJens Baggesens Vej 47, 8200 Aarhus N201012062334

Purpose

Selskabets formål er at udvikle, markedsføre og sælge en platform for administration af kundeklubber og -relationer til butikskæder world wide samt al virksomhed som efter direktionens skøn er beslægtet hermed.

The purpose is quoted from the register in Danish.

Changes year by year

41 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Other software publishing (582900)
20241 changeaccounts 1
  • Annual report for 2024 published
20234 changesaccounts 1 · ownership 3
  • Annual report for 2023 published
  • Hey Group ApS registered as owner (100%)
  • LADIGES HOLDING ApS is no longer registered as owner
  • Arnsbo Group Holding ApS is no longer registered as owner
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Jens Baggesens Vej 47, 8200 Aarhus N
20211 changeaccounts 1
  • Annual report for 2021 published
20202 changesaccounts 1 · capital 1
  • Annual report for 2020 published
  • Share capital changed from 150,000 DKK to 165,000 DKK
20156 changesmanagement 2 · ownership 2 · name 1 · capital 1
  • Jesper Flindt Nielsen stepped down as board member
  • Jesper Flindt Nielsen stepped down as director
  • LADIGES HOLDING ApS registered as owner (33.33%)
  • Arnsbo Group Holding ApS registered as owner (50%)
  • Name changed from LOYALITETSBUREAUET BAZAKI ApS to Heyloyalty ApS
  • Share capital changed from 125,000 DKK to 150,000 DKK
20143 changesmanagement 3
  • Carsten Hjorth Pedersen appointed chair of the board
  • Søren Ancher Arnsbo appointed board member
  • Finn Hother Madsen stepped down as chair of the board
20131 changemanagement 1
  • Mikael Lykkegaard Have stepped down as director
20114 changesmanagement 4
  • Mikael Lykkegaard Have appointed director
  • Finn Hother Madsen appointed chair of the board
  • Jesper Flindt Nielsen appointed board member
  • Nicolaj Balle Ladiges appointed board member
20103 changesmanagement 2 · address 1
  • Gert Ladiges stepped down as board member
  • Annette Susann Balle stepped down as board member
  • Moved to Jens Baggesens Vej 47, 8200 Aarhus N
20091 changename 1
  • Name changed from BAZAKI ApS to LOYALITETSBUREAUET BAZAKI ApS
20077 changesmanagement 7
  • Nicolaj Balle Ladiges appointed director
  • Jesper Flindt Nielsen appointed director
  • Gert Ladiges appointed board member
  • Annette Susann Balle appointed board member
  • Claus Kalmar Jacobsen stepped down as chair of the board
  • Anders Løvbom Petersen stepped down as director
  • Brian Sørensen stepped down as board member
20064 changesfounded 1 · management 3
  • Registered as BAZAKI ApS
  • Claus Kalmar Jacobsen appointed chair of the board
  • Anders Løvbom Petersen appointed director
  • Brian Sørensen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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