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Heart Of Denmark ApS

Private limited companyCVR 32777058SlangerupActive

Heart Of Denmark ApS is a private limited company, based in Slangerup, active in retail sale of kitchen equipment and tableware, founded in 2010. The company went from a profit in 2024 to a loss of DKK 82,945 in 2025.

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Key figures · financial year 2025

Gross profitDKK 165k−67.4% vs. 2024
Net profit−DKK 82,945−113% vs. 2024
EquityDKK 2.6m−6% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 67% (2024 → 2025), to DKK 165k.
  • Net profit went from a profit of DKK 636k to a loss of DKK 82,945 (2024 → 2025).
  • Equity fell 6% (2024 → 2025), to DKK 2.6m.

Management and owners, last 24 months

  • Stepped down: Tonni Dragnic (director, 29/08/2026).
  • No longer registered as owner: Tonni Dragnic (25/06/2026).

Registrations, last 24 months

  • 07/08/2026: Share capital changed from 250,000 DKK to 125,000 DKK
  • 01/01/2025: Industry changed to Retail sale of kitchen equipment and tableware (475530)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Heart Of Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit12434244139506165−67.4%
Operating profit (EBIT)−49818223628397165−58.5%
Profit before tax−34−17517−16833936−89.5%
Net profit−34−17719−168636−83−113%
Total assets3,0662,7782,7472,4983,0732,966−3.5%
Equity2,6142,4372,3962,1682,7242,561−6%
Liabilities451341351330350406+16%
Cash and cash equivalents1,1719718996321,1991,315+9.7%
Average number of employees222220−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
Gross profitMedian, the industry (119 companies)

Annual reports

6 financial years
Annual reports for Heart Of Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112210/1911/1912/1901/2002/2003/2004/2005/2006/2007/2008/2009/2010/2011/2012/2001/2102/2103/2104/2105/2112/2312/24
Employees

Position in the industry

119 companies in the database

Comparison with the other companies in retail sale of kitchen equipment and tableware based on the latest financial year.

Gross profitDKK 165kNo. 114 of 118
Better than 3% of the companies in the industry
EquityDKK 2.6mNo. 39 of 119
Better than 68% of the companies in the industry
Number of employees2No. 110 of 119
Better than 8% of the companies in the industry

Industry median: gross profit DKK 2m, net profit DKK 40,137, equity DKK 1.3m, 5 employees.

DKK 135kDKK 544kDKK 2.2mDKK 8.9mDKK 22.5mHere
Distribution of gross profit for 115 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 59,982of 69,742
Better than 14%
No. 21,227of 69,964
Better than 70%
Same industry and fewer than 20 employees107 companies in the comparison
No. 103of 107
Better than 4%
No. 28of 107
Better than 75%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,927of 24,791
Better than 12%
No. 13,202of 24,909
Better than 47%
All companies of type ApS66,508 companies in the comparison
No. 57,695of 66,379
Better than 13%
No. 17,592of 66,505
Better than 74%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of kitchen equipment and tableware
Gross profit
  1. Heart Of Denmark ApSDKK 165k
  2. Sinnerup ApSDKK 35.8m
  3. Basic & More A/SDKK 34.6m
Net profit
  1. Heart Of Denmark ApS−DKK 82,945
  2. Sinnerup ApS−DKK 9.3m
  3. Basic & More A/SDKK 2.3m
Equity
  1. Heart Of Denmark ApSDKK 2.6m
  2. Sinnerup ApSDKK 12.5m
  3. Basic & More A/SDKK 22.9m
Employees
  1. Heart Of Denmark ApS2
  2. Sinnerup ApS147
  3. Basic & More A/S282

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Ivan Dimitrijevic100%
Heart Of Denmark ApS

Management

1 active registrations

Executive management

Executive management at Heart Of Denmark ApS
NameRoleAppointed
Ivan DimitrijevicCEO25/02/2010
Founders
Ivan Dimitrijevic, Tonni Dragnic
Former management (1)
Former management at Heart Of Denmark ApS
NameRoleAppointedResigned
Tonni DragnicDirector25/02/201029/08/2026

Signing rule: Selskabet tegnes af direktionens medlemmer i forening

Address and production units

1 active production units

Københavnsvej 19C
3550 Slangerup

Frederikssund Municipality · Postcode 3550

Production units
Production unitAddressEmployeesP number
HEART OF DENMARK ApSKøbenhavnsvej 19C, 3550 Slangerup21015873066

Purpose

Selskabets formål er Postordreforretning

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20264 changesmanagement 1 · capital 1 · ownership 1 · accounts 1
  • Tonni Dragnic stepped down as director
  • Share capital changed from 250,000 DKK to 125,000 DKK
  • Tonni Dragnic is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of kitchen equipment and tableware (475530)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Københavnsvej 19C, 3550 Slangerup
20141 changeindustry 1
  • Industry changed to Detailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet (479113)
20121 changeaddress 1
  • Moved to Københavnsvej 19, 3550 Slangerup
20105 changesfounded 1 · management 2 · ownership 2
  • Registered as HEART OF DENMARK ApS
  • Tonni Dragnic appointed director
  • Ivan Dimitrijevic appointed ceo
  • Tonni Dragnic registered as owner (50%)
  • Ivan Dimitrijevic registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction