Happy Dog Danmark ApS
Private limited companyCVR 82594310Randers SVActive
Happy Dog Danmark ApS is a private limited company, based in Randers SV, active in agents involved in the sale of a variety of goods, founded in 1977. Net profit fell 29% from 2024 to 2025, ending at DKK 191k. Equity grew to DKK 1.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 6% (2024 → 2025), to DKK 1.1m.
- Net profit fell 29% (2024 → 2025), to DKK 191k.
- Equity rose 15% (2024 → 2025), to DKK 1.5m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Agents involved in the sale of a variety of goods (461900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,166 | 608 | 702 | 908 | 1,125 | 1,062 | −5.6% |
| Operating profit (EBIT) | – | −109 | −102 | 143 | 354 | 254 | −28.2% |
| Profit before tax | 397 | −131 | −122 | 130 | 346 | 246 | −29% |
| Net profit | 320 | −102 | −96 | 101 | 270 | 191 | −29.2% |
| Total assets | 4,351 | 1,850 | 1,851 | 2,115 | 2,447 | 2,702 | +10.4% |
| Equity | 1,091 | 988 | 893 | 994 | 1,264 | 1,455 | +15.1% |
| Liabilities | – | 862 | 958 | 1,121 | 1,183 | – | – |
| Cash and cash equivalents | 1,561 | 504 | 475 | 458 | 1,036 | 999 | −3.6% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 05/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 26/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 23/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
119 companies in the databaseComparison with the other companies in agents involved in the sale of a variety of goods based on the latest financial year.
Industry median: gross profit DKK 2.7m, net profit DKK 330k, equity DKK 1.8m, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 43,708of 69,742 Better than 37% | No. 28,563of 69,964 Better than 59% |
| Same industry and fewer than 20 employees108 companies in the comparison | No. 71of 108 Better than 35% | No. 55of 108 Better than 50% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 8,146of 10,152 Better than 20% | No. 8,356of 10,275 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 42,083of 66,379 Better than 37% | No. 24,518of 66,505 Better than 63% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Agents involved in the sale of a variety of goods- Happy Dog Danmark ApSDKK 1.1m
- Staten og Kommunernes Indkøbsservice A/SDKK 262.4m
- Klaravik ApSDKK 49.2m
- Happy Dog Danmark ApSDKK 191k
- Staten og Kommunernes Indkøbsservice A/SDKK 13.2m
- Klaravik ApSDKK 15.3m
- Happy Dog Danmark ApSDKK 1.5m
- Staten og Kommunernes Indkøbsservice A/SDKK 215.9m
- Klaravik ApSDKK 18.1m
- Happy Dog Danmark ApS3
- Staten og Kommunernes Indkøbsservice A/S205
- Klaravik ApS62
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Heidum Holding A/S100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Johnny Leif Michael Heidum | Director | 19/05/2020 |
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Christian Heidum | Director | 02/08/1977 | 19/05/2020 |
| Peder Konradsen | Director | 02/08/1977 | 22/11/1990 |
Signing rule: Selskabet tegnes af et medlem af direktionen.
Address and production units
1 active production unitsVærum Fælledvej 22
8940 Randers SV
Randers Municipality · Postcode 8940
Other companies at the address (1)
- Scandlife Danmark ApSLeasing of intellectual property and similar products, except copyrighted works
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HAPPY DOG DANMARK APS | Værum Fælledvej 22, Værum, 8940 Randers SV | 3 | 1002650362 |
Purpose
Selskabets formål er at drive handel og andet dermed i forbindelse stående virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Agents involved in the sale of a variety of goods (461900)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changesmanagement 2
- ManagementJohnny Leif Michael Heidum appointed director
- ManagementChristian Heidum stepped down as director
20072 changesownership 1 · address 1
- OwnershipHEIDUM HOLDING A/S registered as owner (100%)
- AddressMoved to Værum Fælledvej 22, Værum, 8940 Randers SV
19991 changeindustry 1
- IndustryIndustry changed to Agenturhandel med blandet sortiment (511900)
19971 changename 1
- NameName changed from V.H. HUNDEFODER ApS to HAPPY DOG DANMARK ApS
19961 changecapital 1
- CapitalShare capital changed from 105,000 DKK to 200,000 DKK
19911 changestatus 1
- StatusStatus changed to active
19902 changesmanagement 1 · status 1
- ManagementPeder Konradsen stepped down as director
- StatusStatus changed to under compulsory dissolution
19773 changesfounded 1 · management 2
- FoundedRegistered as V.H. HUNDEFODER ApS
- ManagementChristian Heidum appointed director
- ManagementPeder Konradsen appointed director
Related companies
Same people in management
- Scandlife Danmark ApSvia Christian Heidum
- Bailine Randers ApSvia Johnny Leif Michael Heidum
Largest in the industry
- Staten og Kommunernes Indkøbsservice A/SDKK 262.4m
- Klaravik ApSDKK 49.2m
- Celebert ApSDKK 40.5m
- Relationmedia A/SDKK 39.5m
- Retail Partner Danmark ApSDKK 32.9m
- Invita Århus ApSDKK 31m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.