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Celebert ApS

Private limited companyCVR 27428959Aalborg SVActive

Celebert ApS is a private limited company, based in Aalborg SV, active in agents involved in the sale of a variety of goods, founded in 2003. Net profit fell 69% from 2024 to 2025, ending at DKK 3.6m. Measured by gross profit, it ranks no. 3 of 119 companies in the industry in the database. Operations are spread over 3 production units in 3 towns.

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Key figures · financial year 2025

Gross profitDKK 40.5m+41.2% vs. 2024
Net profitDKK 3.6m−68.6% vs. 2024
EquityDKK 16.5m−45.8% vs. 2024
Employees33latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 41% (2024 → 2025), to DKK 40.5m.
  • Net profit fell 69% (2024 → 2025), to DKK 3.6m.
  • Equity fell 46% (2024 → 2025), to DKK 16.5m.

Employees

  • 2 fewer employees than a year earlier: 33 (08/2026) against 35 (08/2025).

Management and owners, last 24 months

  • New in management: Søren René Kruse (director, 06/08/2025), Rikke Høidam Petersen (board member, 06/02/2026) and Jens-Peter Poulsen (chair of the board, 01/08/2026) (+2).
  • Stepped down: Birk Aagaard Sørensen (director, 06/08/2025), Torben Paulin (board member, 24/11/2025) and Mads Kristoffer Storgaard Mehlsen (chair of the board, 25/11/2025) (+3).
  • New owners registered: TCM Operations A/S (25/11/2025).
  • No longer registered as owner: Birk Aagaard Holding ApS (25/11/2025) and TCM Operations A/S (24/11/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Agents involved in the sale of a variety of goods (461900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m201920202022202320242025
EquityNet profit
Financial figures for Celebert ApS
201920202022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,8685,48514,37011,51328,71740,542+41.2%
Operating profit (EBIT)4312,226657−1,12215,7454,523−71.3%
Profit before tax3552,066116−1,78014,5864,580−68.6%
Net profit2771,60686−1,39011,3763,571−68.6%
Total assets3,6745,89742,26638,69640,61628,558−29.7%
Equity6102,21735,01933,62930,47216,526−45.8%
Liabilities2,9893,5277,0145,0678,93111,187+25.3%
Cash and cash equivalents2,0883,0367,0796,8556,6051,004−84.8%
Average number of employees5517171723+35.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m201920202022202320242025
Gross profitMedian, the industry (119 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 46% from 2024 to 2025 (DKK 30.5m to DKK 16.5m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Celebert ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202515/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/07/2025The companyPDFXBRL
202301/07/2022 – 30/06/202326/06/2024The companyPDFXBRL
202201/07/2021 – 30/06/202205/10/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/12/2021The companyPDFXBRL
201901/01/2019 – 31/12/201916/06/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

119 companies in the database

Comparison with the other companies in agents involved in the sale of a variety of goods based on the latest financial year.

Gross profitDKK 40.5mNo. 3 of 119
Better than 98% of the companies in the industry
EquityDKK 16.5mNo. 11 of 119
Better than 92% of the companies in the industry
Number of employees33No. 7 of 119
Better than 95% of the companies in the industry

Industry median: gross profit DKK 2.7m, net profit DKK 330k, equity DKK 1.8m, 2 employees.

DKK 100kDKK 716kDKK 5.1mDKK 36.7mDKK 136.1mHere
Distribution of gross profit for 114 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 707of 9,892
Better than 93%
No. 2,071of 9,922
Better than 79%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,764of 24,791
Better than 93%
No. 4,982of 24,909
Better than 80%
All companies of type ApS66,508 companies in the comparison
No. 956of 66,379
Better than 99%
No. 4,833of 66,505
Better than 93%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Agents involved in the sale of a variety of goods
Gross profit
  1. Celebert ApSDKK 40.5m
  2. Staten og Kommunernes Indkøbsservice A/SDKK 262.4m
  3. Klaravik ApSDKK 49.2m
Net profit
  1. Celebert ApSDKK 3.6m
  2. Staten og Kommunernes Indkøbsservice A/SDKK 13.2m
  3. Klaravik ApSDKK 15.3m
Equity
  1. Celebert ApSDKK 16.5m
  2. Staten og Kommunernes Indkøbsservice A/SDKK 215.9m
  3. Klaravik ApSDKK 18.1m
Employees
  1. Celebert ApS33
  2. Staten og Kommunernes Indkøbsservice A/S205
  3. Klaravik ApS62

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Celebert ApS

Management

3 active registrations

Executive management

Executive management at Celebert ApS
NameRoleAppointed
Søren René KruseDirector06/08/2025

Board of directors

Board of directors at Celebert ApS
NameRoleAppointed
Rikke Høidam PetersenBoard member06/02/2026
Jens-Peter PoulsenChair of the board01/08/2026
Founders
Birk Aagaard Sørensen
Former management (11)
Former management at Celebert ApS
NameRoleAppointedResigned
Birk Aagaard SørensenDirector11/11/200306/08/2025
Peter LibakBoard member19/05/200507/10/2021
Hans Christian WenzelsenBoard member19/05/200530/09/2005
Søren Lysholt HansenBoard member10/01/200807/10/2021
Mads Kristoffer Storgaard MehlsenChair of the board19/05/201131/12/2018
Birk Aagaard SørensenBoard member19/05/201106/07/2021
Torben PaulinBoard member06/07/202124/11/2025
Mads Kristoffer Storgaard MehlsenChair of the board07/10/202125/11/2025
Birk Aagaard SørensenBoard member07/10/202125/11/2025
Torben PaulinChair of the board25/11/202501/08/2026
Jan Boendorf MadsenBoard member25/11/202506/02/2026

Signing rule: Selskabet tegnes af bestyrelsens formand i forening med en direktør, af bestyrelsens formand i forening med et bestyrelsesmedlem eller af den samlede bestyrelse

Address and production units

3 active production units

Karlskogavej 5B
9200 Aalborg SV

Aalborg Municipality · Postcode 9200

Production units
Production unitAddressEmployeesP number
CELEBERT ApSKarlskogavej 5B, 9200 Aalborg SV291010199731
kitchn.dk - ShowroomValby Langgade 211, 2500 Valby31031426878
Celebert ApS - ShowroomHindsgavl Alle 2, 5500 Middelfart11031425537

Purpose

Selskabets formål er at drive handelsvirksomhed og reklamevirksomhed og anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

54 registered events
20265 changesmanagement 4 · accounts 1
  • Jens-Peter Poulsen appointed chair of the board
  • Torben Paulin stepped down as chair of the board
  • Annual report for 2025 published
  • Rikke Høidam Petersen appointed board member
  • Jan Boendorf Madsen stepped down as board member
202512 changesmanagement 7 · ownership 3 · accounts 1 · industry 1
  • Torben Paulin appointed chair of the board
  • Jan Boendorf Madsen appointed board member
  • Mads Kristoffer Storgaard Mehlsen stepped down as chair of the board
  • Birk Aagaard Sørensen stepped down as board member
  • TCM Operations A/S registered as owner (100%)
  • Birk Aagaard Holding ApS is no longer registered as owner
  • Torben Paulin stepped down as board member
  • TCM Operations A/S is no longer registered as owner
  • Søren René Kruse appointed director
  • Birk Aagaard Sørensen stepped down as director
  • Annual report for 2024 published
  • Industry changed to Agents involved in the sale of a variety of goods (461900)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesaddress 1 · ownership 2
  • Moved to Karlskogavej 5B, 9200 Aalborg SV
  • TCM Operations A/S registered as owner (33.33%)
  • NETTOLINE A/S is no longer registered as owner
20221 changeaccounts 1
  • Annual report for 2022 published
202111 changesaccounts 1 · management 6 · capital 1 · ownership 3
  • Annual report for 2020 published
  • Mads Kristoffer Storgaard Mehlsen appointed chair of the board
  • Birk Aagaard Sørensen appointed board member
  • Søren Lysholt Hansen stepped down as board member
  • Peter Libak stepped down as board member
  • Share capital changed from 125,000 DKK to 163,763 DKK
  • Torben Paulin appointed board member
  • Birk Aagaard Sørensen stepped down as board member
  • NETTOLINE A/S registered as owner (33.33%)
  • Birk Aagaard Holding ApS registered as owner (50%)
  • Birk Aagaard Holding ApS is no longer registered as owner
20203 changesownership 2 · accounts 1
  • Birk Aagaard Holding ApS registered as owner (100%)
  • Birk Aagaard Sørensen is no longer registered as owner
  • Annual report for 2019 published
20182 changesmanagement 1 · address 1
  • Mads Kristoffer Storgaard Mehlsen stepped down as chair of the board
  • Moved to Schleppegrellsgade 53, 9000 Aalborg
20131 changeindustry 1
  • Industry changed to Agents involved in the sale of a variety of goods (461900)
20113 changesaddress 1 · management 2
  • Moved to Schleppegrellsgade 53, 9000 Aalborg
  • Birk Aagaard Sørensen appointed board member
  • Mads Kristoffer Storgaard Mehlsen appointed chair of the board
20085 changesname 1 · address 1 · management 1 · industry 2
  • Name changed from SMART-SPAR.DK ApS to CELEBERT ApS
  • Moved to Vesterbro 50, 9000 Aalborg
  • Søren Lysholt Hansen appointed board member
  • Industry changed to Detailhandel med andre varer i.a.n. (477890)
  • Industry changed to Planning and design of advertising campaigns (731110)
20053 changesmanagement 3
  • Hans Christian Wenzelsen stepped down as board member
  • Hans Christian Wenzelsen appointed board member
  • Peter Libak appointed board member
20041 changeaddress 1
  • Moved to Schleppegrellsgade 53, 9000 Aalborg
20033 changesfounded 1 · management 1 · ownership 1
  • Registered as SMART-SPAR.DK ApS
  • Birk Aagaard Sørensen appointed director
  • Birk Aagaard Sørensen registered as owner (100%)

Related companies

Same industry in Aalborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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