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Gylden Media Marketing ApS

Private limited companyCVR 38539337HaslevActive

Gylden Media Marketing ApS is a private limited company, based in Haslev, active in planning and design of advertising campaigns, founded in 2017. Equity was negative at the end of 2025 (−DKK 224k). The company went from a profit in 2024 to a loss of DKK 130k in 2025.

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Key figures · financial year 2025

Gross profitDKK 718k−14% vs. 2024
Net profit−DKK 130k−479.8% vs. 2024
Equity−DKK 224k−139.7% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 718k.
  • Net profit went from a profit of DKK 34,322 to a loss of DKK 130k (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • New in management: Michael Gyldenstrand (chair of the board, 03/12/2025).
  • Stepped down: Michael Gyldenstrand (board member, 02/12/2025) and Søren Bo Lylloff (chair of the board, 03/12/2025).
  • New owners registered: Gylden Media ApS (01/10/2026).
  • No longer registered as owner: SJ 7-9-13 ApS (30/09/2026) and Gylden Media ApS (30/09/2026).

Registrations, last 24 months

  • 26/01/2026: Moved to Bråbyvej 68, 4690 Haslev
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 250k−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000202020212022202320242025
EquityNet profit
Financial figures for Gylden Media Marketing ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5975958341,022835718−14%
Operating profit (EBIT)−151–−947362––
Profit before tax−153−21−967262−130−310.1%
Net profit−119−17−755634−130−479.8%
Total assets457652401491592260−56.1%
Equity−91−108−183−128−93−224−139.7%
Liabilities548761585619685483−29.4%
Cash and cash equivalents11237613229132174−77.1%
Average number of employees1122220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 224k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Gylden Media Marketing ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202522/08/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202421/08/2024The companyPDFXBRL
202301/07/2022 – 30/06/202303/10/2023The companyPDFXBRL
202201/07/2021 – 30/06/202230/08/2022The companyPDFXBRL
202101/07/2020 – 30/06/202126/09/2021The companyPDFXBRL
202001/07/2019 – 30/06/202018/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 718kNo. 554 of 715
Better than 23% of the companies in the industry
Equity−DKK 224kNo. 669 of 716
Better than 7% of the companies in the industry
Number of employees3No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 50,075of 69,742
Better than 28%
No. 63,875of 69,964
Better than 9%
Same industry and fewer than 20 employees634 companies in the comparison
No. 474of 633
Better than 25%
No. 591of 634
Better than 7%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 25,782of 33,588
Better than 23%
No. 30,142of 33,687
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 48,191of 66,379
Better than 27%
No. 60,268of 66,505
Better than 9%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Gylden Media Marketing ApSDKK 718k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Gylden Media Marketing ApS−DKK 130k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Gylden Media Marketing ApS−DKK 224k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Gylden Media Marketing ApS3
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Gylden Media ApS100%
Gylden Media Marketing ApS

Management

2 active registrations

Executive management

Executive management at Gylden Media Marketing ApS
NameRoleAppointed
Michael GyldenstrandCEO29/03/2017

Board of directors

Board of directors at Gylden Media Marketing ApS
NameRoleAppointed
Michael GyldenstrandChair of the board03/12/2025
Founders
Baunsgaard Trading ApS, SJ 7-9-13 ApS, Gyldenstrand Holding IVS
Former management (4)
Former management at Gylden Media Marketing ApS
NameRoleAppointedResigned
Søren Bo LylloffBoard member29/03/201713/12/2018
Anders BaunsgaardChair of the board29/03/201714/12/2018
Michael GyldenstrandBoard member29/03/201702/12/2025
Søren Bo LylloffChair of the board14/12/201803/12/2025

Signing rule: virksomheden tegnes af den samlede bestyrelse

Address and production units

1 active production units

Bråbyvej 68
4690 Haslev

Faxe Municipality · Postcode 4690

Production units
Production unitAddressEmployeesP number
Gylden Media Marketing ApSBråbyvej 68, 4690 Haslev31022328006

Purpose

Virksomhedens formål er Marketing

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20264 changesownership 3 · address 1
  • GYLDEN MEDIA ApS registered as owner (100%)
  • GYLDEN MEDIA ApS is no longer registered as owner
  • SJ 7-9-13 ApS is no longer registered as owner
  • Moved to Bråbyvej 68, 4690 Haslev
20255 changesmanagement 3 · accounts 1 · industry 1
  • Michael Gyldenstrand appointed chair of the board
  • Søren Bo Lylloff stepped down as chair of the board
  • Michael Gyldenstrand stepped down as board member
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20232 changesaccounts 1 · name 1
  • Annual report for 2023 published
  • Name changed from Handl-Lokalt.dk ApS to Gylden Media Marketing ApS
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20203 changesaccounts 1 · ownership 2
  • Annual report for 2020 published
  • GYLDEN MEDIA ApS registered as owner (50%)
  • Gyldenstrand Holding IVS is no longer registered as owner
20184 changesmanagement 3 · ownership 1
  • Søren Bo Lylloff appointed chair of the board
  • Anders Baunsgaard stepped down as chair of the board
  • Baunsgaard Trading ApS is no longer registered as owner
  • Søren Bo Lylloff stepped down as board member
20179 changesaddress 1 · founded 1 · management 4 · ownership 3
  • Moved to Energivej 9, 1, 4690 Haslev
  • Registered as Handl-Lokalt.dk ApS
  • Søren Bo Lylloff appointed board member
  • Anders Baunsgaard appointed chair of the board
  • Michael Gyldenstrand appointed board member
  • Michael Gyldenstrand appointed ceo
  • Baunsgaard Trading ApS registered as owner (33.33%)
  • SJ 7-9-13 ApS registered as owner (50%)
  • Gyldenstrand Holding IVS registered as owner (50%)

Related companies

Same industry in Faxe

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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