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Guldfuglen A/S

Public limited companyCVR 26113644KøgeActive

Guldfuglen A/S is a public limited company, based in Køge, active in retail sale of watches and jewellery, founded in 2001. Net profit fell 30% from 2024 to 2025, ending at DKK 1.8m. Operations are spread over 7 production units in 6 towns. With 20 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 9.4m−10.5% vs. 2024
Net profitDKK 1.8m−30% vs. 2024
EquityDKK 21.7m+8.8% vs. 2024
Employees20latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 10% (2024 → 2025), to DKK 9.4m.
  • Net profit fell 30% (2024 → 2025), to DKK 1.8m.
  • Equity rose 9% (2024 → 2025), to DKK 21.7m.

Employees

  • 1 fewer employees than a year earlier: 20 (08/2026) against 21 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
EquityNet profit
Financial figures for Guldfuglen A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit8,14010,1238,7907,99310,5219,421−10.5%
Operating profit (EBIT)2,0852,5041,9321,8404,5822,968−35.2%
Profit before tax1,7452,1421,4416373,2632,255−30.9%
Net profit1,3581,6681,1224732,5091,757−30%
Total assets31,82335,77937,41437,05039,22943,716+11.4%
Equity12,66914,33715,45917,39619,90521,662+8.8%
Liabilities18,89021,16421,67719,59519,26821,977+14.1%
Cash and cash equivalents214325486366333518+55.7%
Average number of employees2021211815150%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Guldfuglen A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202505/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202322/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202224/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202021/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 9.4mNo. 24 of 242
Better than 90% of the companies in the industry
EquityDKK 21.7mNo. 18 of 242
Better than 93% of the companies in the industry
Number of employees20No. 20 of 242
Better than 92% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,980of 9,892
Better than 40%
No. 1,616of 9,922
Better than 84%
Same industry and 20–49 employees12 companies in the comparison
No. 8of 12
Better than 36%
No. 4of 12
Better than 73%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,245of 24,791
Better than 75%
No. 4,212of 24,909
Better than 83%
All companies of type A/S18,025 companies in the comparison
No. 9,246of 17,786
Better than 48%
No. 5,903of 18,024
Better than 67%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Guldfuglen A/SDKK 9.4m
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Guldfuglen A/SDKK 1.8m
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Guldfuglen A/SDKK 21.7m
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Guldfuglen A/S20
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Golden Bird Holding ApS100%
Guldfuglen A/S

Management

4 active registrations

Executive management

Executive management at Guldfuglen A/S
NameRoleAppointed
Jacob Skovgaard LarsenDirector29/05/2018

Board of directors

Board of directors at Guldfuglen A/S
NameRoleAppointed
Jacob Skovgaard LarsenBoard member02/07/2001
Svend Aage Dreist HansenChair of the board18/04/2023
Erik JensenBoard member18/04/2023
Founders
SL Holding A/S
Former management (7)
Former management at Guldfuglen A/S
NameRoleAppointedResigned
Martin Skovgaard LarsenBoard member02/07/200131/03/2010
Lisbeth Holm LarsenDirector02/07/200129/05/2018
Søren Skovgaard LarsenChair of the board31/03/201028/05/2018
Lisbeth Holm LarsenBoard member31/03/201029/05/2018
Søren Skovgaard LarsenBoard member29/05/201821/04/2020
René Lund SørensenChair of the board29/05/201818/04/2023
Jacob Strib SørensenBoard member21/02/202018/04/2023

Signing rule: Selskabet tegnes af en direktør eller bestyrelsesformanden eller af to bestyrelsesmedlemmer.

Address and production units

7 active production units

Brogade 6
4600 Køge

Køge Municipality · Postcode 4600

Production units
Production unitAddressEmployeesP number
Guldfuglen A/SBrogade 6, 4600 Køge101003215190
Guldfuglen A/SJernbanegade 10, 4200 Slagelse41015783679
Guldfuglen A/SSkomagergade 15B, 4000 Roskilde31003185213
GuldfuglenAhlgade 45, 4300 Holbæk21020655506
Guldfuglen A/SOver Bølgen 12M, 2670 Greve21015811885
Greisholm Guld & Sølv A/SNørregade 5C, st, 4600 Køge–1031482654
Guldfuglen HelsingørStengade 36, st, 3000 Helsingør–1026284801

Purpose

Selskabets formål er at drive handel og industri.

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesmanagement 4 · accounts 1
  • Erik Jensen appointed board member
  • Svend Aage Dreist Hansen appointed chair of the board
  • Jacob Strib Sørensen stepped down as board member
  • René Lund Sørensen stepped down as chair of the board
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesmanagement 2
  • Søren Skovgaard Larsen stepped down as board member
  • Jacob Strib Sørensen appointed board member
20188 changesownership 2 · management 6
  • Golden Bird Holding ApS registered as owner (100%)
  • SL HOLDING A/S is no longer registered as owner
  • René Lund Sørensen appointed chair of the board
  • Søren Skovgaard Larsen appointed board member
  • Jacob Skovgaard Larsen appointed director
  • Lisbeth Holm Larsen stepped down as board member
  • Lisbeth Holm Larsen stepped down as director
  • Søren Skovgaard Larsen stepped down as chair of the board
20111 changename 1
  • Name changed from BROGADE GULD & SØLV A/S to GULDFUGLEN A/S
20103 changesmanagement 3
  • Lisbeth Holm Larsen appointed board member
  • Søren Skovgaard Larsen appointed chair of the board
  • Martin Skovgaard Larsen stepped down as board member
20081 changeindustry 1
  • Industry changed to Retail sale of watches and jewellery (477700)
20015 changesfounded 1 · management 3 · ownership 1
  • Registered as BROGADE GULD & SØLV A/S
  • Jacob Skovgaard Larsen appointed board member
  • Lisbeth Holm Larsen appointed director
  • Martin Skovgaard Larsen appointed board member
  • SL HOLDING A/S registered as owner (100%)

Related companies

Same industry in Køge

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction