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Greenify ApS

Private limited companyCVR 35832831København SActive

Greenify ApS is a private limited company, based in København S, active in wholesale of flowers and plants, founded in 2014. After a loss in 2024, the company made a profit of DKK 514k in 2025. With 22 employees, the company is about 6 times larger than the industry median. Equity grew to DKK 2m in 2025.

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Key figures · financial year 2025

Gross profitDKK 7.9m+13.2% vs. 2024
Net profitDKK 514k+529.6% vs. 2024
EquityDKK 2m+35.7% vs. 2024
Employees22latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 13% (2024 → 2025), to DKK 7.9m.
  • Net profit went from a loss of DKK 120k to a profit of DKK 514k (2024 → 2025).
  • Equity rose 36% (2024 → 2025), to DKK 2m.

Employees

  • 2 more employees than a year earlier: 22 (07/2026) against 20 (07/2025).

Management and owners, last 24 months

  • New owners registered: CFA Holding ApS (13/10/2025) and Timme Holding ApS (13/10/2025).
  • No longer registered as owner: Emmit Holding ApS (13/10/2025) and Timme Holding ApS (13/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of flowers and plants (462200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Greenify ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,8553,2403,5865,5966,9677,888+13.2%
Operating profit (EBIT)38543312374−104710+781.9%
Profit before tax37742611749−151676+547.1%
Net profit2943339035−120514+529.6%
Total assets1,5702,2352,6845,2025,4525,203−4.6%
Equity5231,4311,5211,5571,4371,951+35.7%
Liabilities1,0437701,1023,5013,9013,180−18.5%
Cash and cash equivalents579563503101565713+26.2%
Average number of employees489121615−6.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (92 companies)

Annual reports

6 financial years
Annual reports for Greenify ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202318/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202224/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/03/2022The companyPDFXBRL
202001/05/2019 – 30/04/202019/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

92 companies in the database

Comparison with the other companies in wholesale of flowers and plants based on the latest financial year.

Gross profitDKK 7.9mNo. 22 of 92
Better than 77% of the companies in the industry
EquityDKK 2mNo. 49 of 92
Better than 47% of the companies in the industry
Number of employees22No. 15 of 92
Better than 85% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 273k, equity DKK 2.2m, 4 employees.

DKK 100kDKK 616kDKK 3.8mDKK 23.4mDKK 78.6mHere
Distribution of gross profit for 87 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,543of 9,892
Better than 34%
No. 6,576of 9,922
Better than 34%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 5,583of 33,579
Better than 83%
No. 10,992of 33,678
Better than 67%
All companies of type ApS66,508 companies in the comparison
No. 8,197of 66,379
Better than 88%
No. 20,791of 66,505
Better than 69%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of flowers and plants
Gross profit
  1. Greenify ApSDKK 7.9m
  2. Jydsk Planteservice A/SDKK 144m
  3. Gasa Group Denmark A/SDKK 127.5m
Net profit
  1. Greenify ApSDKK 514k
  2. Jydsk Planteservice A/SDKK 13.5m
  3. Gasa Group Denmark A/SDKK 30.3m
Equity
  1. Greenify ApSDKK 2m
  2. Jydsk Planteservice A/SDKK 38.8m
  3. Gasa Group Denmark A/SDKK 140.4m
Employees
  1. Greenify ApS22
  2. Jydsk Planteservice A/S314
  3. Gasa Group Denmark A/S195

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Bergen Holding ApS20%
  • Brldk Holding ApS20%
  • CFA Holding ApS50%
Greenify ApS

Management

7 active registrations

Executive management

Executive management at Greenify ApS
NameRoleAppointed
Michala Kjær-HolmCEO01/04/2016
Benjamin Roel LeitnerDirector13/01/2021
Niels Claus BergenDirector01/01/2024

Board of directors

Board of directors at Greenify ApS
NameRoleAppointed
Niels Claus BergenBoard member16/04/2014
Morten Anker Kjær-HolmBoard member16/04/2014
Benjamin Roel LeitnerBoard member16/04/2014
Michala Kjær-HolmBoard member01/04/2016
Founders
Adam von Haffner Paulsen, Emmit Holding ApS, Bergen Holding ApS, Mayk Holding ApS, Brldk Holding ApS
Former management (3)
Former management at Greenify ApS
NameRoleAppointedResigned
Morten Anker Kjær-HolmDirector16/04/201413/01/2021
Adam von Haffner PaulsenBoard member16/04/201401/01/2016
Kristina May OlsenBoard member16/04/201420/03/2015

Signing rule: Selskabet tegnes af en direktør, af to bestyrelsesmedlemmer eller af den samlede bestyrelse

Address and production units

1 active production units

Jenagade 24
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
GREENIFY ApSJenagade 24, 2300 København S251019314428

Purpose

Selskabets formål er detailhandel

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20256 changesownership 4 · accounts 1 · industry 1
  • CFA Holding ApS registered as owner (50%)
  • Timme Holding ApS registered as owner (50%)
  • Timme Holding ApS is no longer registered as owner
  • EMMIT HOLDING ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Wholesale of flowers and plants (462200)
20243 changesaccounts 1 · address 1 · management 1
  • Annual report for 2023 published
  • Moved to Jenagade 24, 2300 København S
  • Niels Claus Bergen appointed director
20235 changesownership 4 · accounts 1
  • BRLDK HOLDING ApS registered as owner (20%)
  • BERGEN HOLDING ApS registered as owner (20%)
  • BRLDK HOLDING ApS is no longer registered as owner
  • BERGEN HOLDING ApS is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20215 changesaccounts 1 · management 2 · ownership 2
  • Annual report for 2020 published
  • Benjamin Roel Leitner appointed director
  • Morten Anker Kjær-Holm stepped down as director
  • BRLDK HOLDING ApS registered as owner (25%)
  • BRLDK HOLDING ApS is no longer registered as owner
20191 changeaddress 1
  • Moved to Sturlasgade 1, 2300 København S
20166 changesownership 2 · address 1 · management 3
  • BRLDK HOLDING ApS registered as owner (10%)
  • BRLDK HOLDING ApS is no longer registered as owner
  • Moved to Sturlasgade 8, 2300 København S
  • Michala Kjær-Holm appointed board member
  • Michala Kjær-Holm appointed ceo
  • Adam von Haffner Paulsen stepped down as board member
20159 changesownership 7 · capital 1 · management 1
  • EMMIT HOLDING ApS registered as owner (50%)
  • Adam von Haffner Paulsen is no longer registered as owner
  • EMMIT HOLDING ApS is no longer registered as owner
  • Share capital changed from 80,000 DKK to 160,000 DKK
  • Kristina May Olsen stepped down as board member
  • Adam von Haffner Paulsen registered as owner (15%)
  • BRLDK HOLDING ApS registered as owner (5%)
  • BERGEN HOLDING ApS registered as owner (15%)
  • EMMIT HOLDING ApS registered as owner (50%)
20148 changesindustry 1 · founded 1 · management 6
  • Industry changed to Retail sale of flowers and plants (477610)
  • Registered as GREENIFY ApS
  • Morten Anker Kjær-Holm appointed board member
  • Morten Anker Kjær-Holm appointed director
  • Benjamin Roel Leitner appointed board member
  • Adam von Haffner Paulsen appointed board member
  • Kristina May Olsen appointed board member
  • Niels Claus Bergen appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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