Goodwill Media ApS
Private limited companyCVR 44701049Frederiksberg CActive
Goodwill Media ApS is a private limited company, based in Frederiksberg C, active in other business support service activities n.e.c., founded in 2024. The company went from a profit in 2024 to a loss of DKK 297k in 2025. The company is new and has been registered for 2 years. Equity fell to DKK 420k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 124% (2024 → 2025), to −DKK 221k.
- Net profit went from a profit of DKK 677k to a loss of DKK 297k (2024 → 2025).
- Equity fell 41% (2024 → 2025), to DKK 420k.
Registrations, last 24 months
- 15/01/2025: Moved to Gammel Kongevej 60, 1850 Frederiksberg C
- 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 906 | −221 | −124.4% |
| Operating profit (EBIT) | 875 | −377 | −143.1% |
| Profit before tax | 868 | −379 | −143.7% |
| Net profit | 677 | −297 | −143.9% |
| Total assets | 1,129 | 1,019 | −9.8% |
| Equity | 717 | 420 | −41.4% |
| Liabilities | 413 | 599 | +45.2% |
| Cash and cash equivalents | 160 | 28 | −82.3% |
| Average number of employees | 0 | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 41% from 2024 to 2025 (DKK 717k to DKK 420k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/07/2026 | The company | PDF not statedXBRL |
| 2024 | 12/03/2024 – 31/12/2024 | 10/07/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
224 companies in the databaseComparison with the other companies in other business support service activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 67,031of 69,742 Better than 4% | No. 44,005of 69,964 Better than 37% |
| Same industry and fewer than 20 employees198 companies in the comparison | No. 190of 198 Better than 4% | No. 102of 198 Better than 49% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 15,888of 16,614 Better than 4% | No. 6,311of 16,661 Better than 62% |
| All companies of type ApS66,508 companies in the comparison | No. 64,237of 66,379 Better than 3% | No. 39,915of 66,505 Better than 40% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other business support service activities n.e.c.- Goodwill Media ApS−DKK 221k
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- Goodwill Media ApS−DKK 297k
- GoGift.com A/SDKK 2.7m
- Idoc A/SDKK 16.3m
- Goodwill Media ApSDKK 420k
- GoGift.com A/SDKK 396.6m
- Idoc A/SDKK 20.1m
- Goodwill Media ApS3
- GoGift.com A/S104
- Idoc A/S81
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Nordic Conzept ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Ann Liselott Arvidsson | Director | 12/03/2024 |
- Founders
- Nordic Conzept ApS
Signing rule: Virksomheden tegnes af direktøren.
Address and production units
1 active production unitsGammel Kongevej 60
1850 Frederiksberg C
Frederiksberg Municipality · Postcode 1850
Other companies at the address (8)
- Lenovo (danmark) ApSWholesale of information and communication equipment
- Parfums Christian Dior A/SWholesale of perfume and cosmetics
- Better Energy Management A/SProduction of electricity from renewable sources
- Lenovo Global Technology Denmark ApSWholesale of information and communication equipment
- Gilead Sciences Denmark ApSAgents in particular products, except vehicles
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Goodwill Media ApS | Gammel Kongevej 60, 1850 Frederiksberg C | 2 | 1030185761 |
Purpose
Virksomhedens formål er at drive salg af marketingydelser samt eventydelser indenfor B2C & B2B-segmentet.
The purpose is quoted from the register in Danish.
Changes year by year
7 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Gammel Kongevej 60, 1850 Frederiksberg C
- IndustryIndustry changed to Other business support service activities n.e.c. (829900)
20243 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Goodwill Media ApS
- ManagementAnn Liselott Arvidsson appointed director
- OwnershipNordic Conzept ApS registered as owner (100%)
Related companies
Same industry in Frederiksberg
- Sales Support Denmark ApS62 employees
- Mondrups Køkken ApS30 employees
- Food Studio Frederiksberg ApS17 employees
- Natdisk ApS13 employees
- Building Biodiversity Morten Leicht ApS5 employees
- Stranger Group ApS4 employees
Largest in the industry
- GoGift.com A/SDKK 109.9m
- Idoc A/SDKK 64.9m
- EventForce Retail Salgsklar butik ApSDKK 53.1m
- Nmp - Network Of Music Partners A/SDKK 36m
- EventForce Retail Leverandørsupport ApSDKK 23.4m
- Moveon Partners A/SDKK 23.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.